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Everything about Brand Asset Management

How-tos, guides, and all your questions answered here!

What is Brand Storytelling and Why it Matters

Brand storytelling builds lasting connections with your customers and fosters customer loyalty, when done right. Here, we explore how brands can use brand storytelling to do just that.

January 24, 2023

Brand Positioning: What It Is and Why You Need It

Brand positioning is more than a fancy logo or tagline. It helps your target audience know what you bring to the table and why they should choose you over the rest.

January 23, 2023

A Complete Guide to Iconography

Beyond the basic functionality they offer, icons supplement your brand's personality in subtle but effective ways. Find out how you can use iconography to build a magnetic brand for your audience.

January 23, 2023

13 Key Brand Differentiation Strategies

As your brand grows, you will inevitably face established competitors with loyal customers. In this blog, we explore how you can set your brand apart and grab a larger share of the market.

January 18, 2023

7 Types of Graphic Design You Need to Know

As a graphic designer, you should be able to create visuals for varied requirements, whether it is for a website or packaging. Here, we delve into the seven types of graphic design one should know.

January 16, 2023

The Power of Pastel Colors in Designing

Pastel colors have seen a resurgence in recent years, with applications across marketing and UX designs. In this blog, we explore how you can make the most of pastel colors in your designs.

January 15, 2023

The Ultimate Guide to Brand Governance for Small Businesses

As a small business, it's crucial to build a strong brand identity among your prospects. Learn how to nail branding right from the beginning through brand governance.

January 13, 2023

How Prana Organic Streamlined Creative Collaboration with Artwork Flow

Find out how the Canadian food brand, Prana Organic, uses Artwork Flow to accelerate their packaging design reviews and reduce time to market.

January 12, 2023

10 Famous Square Logos to Inspire Your Design

If you want your logo to exude stability and structure, a square logo design might be what you're looking for. Get inspired by ten famous brands that have used square logos in their design.

January 11, 2023

The Role of Rule of Thirds in Graphic Design and Photography

The famous rule of thirds has defined most visual art pieces throughout history. Let's take a closer look at how you can make the most of it in today's graphic design and photography landscape.

January 10, 2023

Understanding Color: Dominant vs. Recessive Colors

Color is crucial to design. Dominant colors pop out, whereas recessive colors fade into the background. Here, we explore how you can play around with these colors for your design and branding needs.

January 6, 2023

The Difference Between Marketing & Brand Management

Branding and marketing may go hand in hand, but understanding their differences can help you capture a wider market. Find out what really sets them apart and how you can use it to your advantage.

January 4, 2023

A Guide to Retro Logo Design

A retro logo is the right fit if you are inching towards a classic design. Discover the nitty-gritty when creating a retro logo and learn from the top brands who aced the retro logo style.

January 3, 2023

Design project tracking strategies to get more done

Design project timelines form complex landscapes that aren't often easy to navigate. In this blog, we explore effective strategies to get the most out of your design projects.

December 30, 2022

Purple Logo: The Power of Purple Color in Designing

Your choice of color for your logo can say a lot about your brand. In this blog, we explore how the color purple in your logo can be used to express everything from luxury to spirituality.

December 28, 2022

10 Principles of visual hierarchy for designers

Size and scale play a significant role in shaping the message your design conveys to viewers. Discover how your designs can be geared for impact with the right application of visual hierarchy.

December 23, 2022

What is Creative Operations and How Can You Benefit From it

Creativity is often unstructured, but as brands grow, creative teams need greater organization to ensure consistent results. In this blog, we look at how creative operations could help your brand.

December 22, 2022

How To Design Workflow Management Software That Helps Streamline Work

Building an efficient solution is hard work, but when done right, your teams can save a lot of time and effort. Here, we explore the key elements a good design workflow management software needs.

December 20, 2022

The graphic designer's guide to personal branding

A part of your personality goes into your designs and it's essential that you highlight this in your profile. Check out our guide to personal branding to see how you can make your work shine true.

December 15, 2022

Principles of Design Examples to Boost Your Design Skills

How do you make sure your designs are consistently geared for impact? In this blog, we take you through the most commonly applied principles that will take your designs from ordinary to extraordinary.

December 14, 2022

How to Become a Self-Taught Graphic Designer

Feel like you have what it takes to be a designer but don't know where to begin? Find out how you can get started and shape your career as a professional graphic designer today.

December 12, 2022

Best and Worst Typefaces for Branding - Artwork Flow

Typefaces can go a long way towards defining your brand, which is why it's essential to make the right choice. In this blog, we explore the best and worst typefaces that could be used in branding.

December 8, 2022

How to Use Pantone’s Color of the Year in Your Marketing

Colors define the world around us in many ways and Pantone sets the tone that could define the 12 months ahead every year. Find out how your brand can lead the way with the 2023 Color of the Year.

December 6, 2022

The Ultimate Guide To Brand Management [2025 UPDATED]

Setting up a brand looking like a tough game? Here’s the ultimate brand management guide that can help you understand and launch your brand. Let’s dive in

December 5, 2022

How to Use Asymmetry and Symmetry in Design

With brand designs driven by a purpose, it's essential to look at the visual balance before you publish. In this blog, we explore how using asymmetry and symmetry can get the best out of your designs.

December 2, 2022

Best Collaboration Tools for Creative Teams In 2025

This year saw a rapid evolution of graphic design supported by a number of interesting tools. In this blog, we pick out the best of the lot to help your brand grow in 2025!

December 1, 2022

10 Common Graphic Design Interview Questions

Got an interview coming up and not sure what to expect? Don't worry, we've got you covered! In this blog, you will find the top graphic designer interview questions and how you can respond to them.

November 29, 2022

5 DTC Branding Best Practices You Should Know

Making the best impression on consumers in a competitive landscape is easier said than done. In this blog, we break down what your brand can do to ace the direct-to-consumer marketplace.

November 28, 2022

2025 Graphic Design Trends You Should Know

2022 showed incredible strides made in the world of graphic design, but what would you need to stand out next year? In this blog, we bring you the graphic design trends that could shape up in 2023.

November 21, 2022

Cosmetic branding strategy: Building a brand in the beauty industry

It's a highly competitive industry, but the right branding strategy can help you make your mark on the cosmetics market. In this blog, we explore what it takes to build a winning beauty brand.

November 18, 2022

A Comprehensive Guide to Creating the Best Product Packaging Design

The best packaging designs have one thing in common — an enticing edge that instantly attracts any consumer. In this guide, we take you through what it takes to create a powerful packaging design.

November 17, 2022

The Complete Guide to Coffee Packaging Design - Artwork Flow

It's everyone's favorite drink, but with every coffee maker vying for attention, how does your brand stand out? In this blog, we explore the science behind exceptional coffee packaging design.

November 10, 2022

Best Creative Packaging Ideas for Your Next Project - Artwork Flow

If you want your new packaging design to make a splash, an unconventional approach is always likely to stand out. In this blog, we share some of the best packaging ideas to inspire your next design.

November 9, 2022

The Packaging Designer’s Guide to Color Mastery - Artwork Flow

Do you make a splash with bold color combinations or take a more conventional route on your packaging? In this blog, we lay down everything you need to know about colors in packaging design.

November 7, 2022

The Importance of Dieline in Packaging Design - Artwork Flow

It's the foundation stone of every packaging design, but how do you design the ideal dieline? In this blog, we take you through the process of creating an accurate dieline for your project.

November 4, 2022

15 Best Packaging Design Websites to Follow to Inspire Your Designs

Not sure where to go when you hit a creative block? In this article, learn about the top 15 packaging design websites that will help you the most in any design project.

November 3, 2022

Packaging Design Process - A 12-Step Guide by Artwork Flow

Taking packaging from desktop to shelf depends on several complicated pieces that need to work well together. In this blog, we break them down to show how you can streamline the process.

October 31, 2022

10 Foundational Elements of Packaging Design

Getting into a packaging design project without the right structure can add weeks to your timeline. Today, we show you how adding just a few elements to your process can streamline your project!

October 26, 2022

The Ultimate Guide to the Graphic Design Workflow - Artwork Flow

Are you looking for a strategy to refine your team's design process? Check out our step-by-step guide to discover how you can optimize operations and polish your output at the same time!

October 25, 2022

65 Graphic Design Terms for Non-graphic Designers - Artwork Flow

As you dive into the world of graphic design, it will become increasingly important to speak the language to communicate ideas effectively. Here's a glossary of terms every designer needs to know.

October 20, 2022

Packaging Psychology: How Top Brands do it and What You Can Learn From Them

Aesthetic packaging designs may catch the eye, but the right use of consumer psychology can transform your designs from a marketing standpoint. In this article, we show you how.

October 18, 2022

7 Things to Keep In Mind Before Designing a Brand Logo - Artwork Flow

It's the first step to setting up a great brand, but not everyone gets it right the first time! In this article, we take you through everything you need to do before you start designing your logo.

October 17, 2022

The Role of Packaging Design in Branding Your Product - Artwork Flow

An eye-catching package can add to your product value, but what does it say about your brand? In this blog, we explore the growing relationship between branding and packaging design.

October 14, 2022

5 Takeaway Food Packaging Colors That Build Your Appetite

What if we told you some colors leave people feeling hungrier than others? Color psychology has a huge role to play in takeaway food packaging and in this blog, we show you how it works!

October 11, 2022

Beverage packaging: A Marketing Tool for your Beverages - Artwork Flow

In a highly competitive market, making your beverage stand out could make all the difference to your business. In this article, we show you how packaging smart can help you sell more drinks.

October 7, 2022

Holiday Packaging 101: Design Ideas and Tips to Boost Sales

As we approach a busy holiday season, it's time to bring your A game to your packaging design strategy. Join us as we unwrap the best tips and tricks to get your holiday packaging right this year.

October 6, 2022

9 Types of Logos and How to Use Them - Artwork Flow

Creating a great logo is key to establishing a strong brand. But before you go ahead with your design, learn all about the 9 types of logos and which one of them would fit your business.

October 4, 2022

Everything You Need to Know About Canada’s New Front of the Package Labeling Regulations

We bring you the latest updates on Canada's new front of the package labeling requirements and how you could best brace your brand for the change lying ahead.

September 29, 2022

What is Brand Asset Management and How Does it Differ From DAM?

Ever wonder how brand asset management (BAM) differs from digital asset management? Read this article to learn the ins and outs of BAM, and see how Artwork Flow can help you.

September 27, 2022

7 Best Photo and Creative Organizing Software In 2025 - Artwork Flow

When you have too many creatives to manage and little time at hand, it helps to use a creative organizer to simplify your work. Read on to discover the best creative organizers in the market today!

September 22, 2022

Top 10 World-famous Logos and What you can Learn From Them

Getting your logo right could make all the difference to your brand's growth. In this article, you'll find some of the world's most popular logos and what you can take away from their designs.

September 21, 2022

Hit the Shelves Faster with an All-New, 10X Better Artwork Flow

Artwork Flow has added a whole host of features and functionalities to help Brand and Marketing teams accelerate web-to-shelf workflows. Here's the story behind our new and improved platform.

September 20, 2022

5 Beauty Brands With Sustainable Packaging and What to Learn From Them

There's beauty in sustainability and now, there's greater sustainability in packaging beauty products! Read on to explore modern beauty brands pushing the boundaries of sustainable packaging today.

September 16, 2022

New in Artwork Flow: Industry-leading Workflow Management

Artwork Flow now allows you to build complex workflows at scale and simplify end-to-end project management with its brand-new feature, Flexi Flows. Read all about it here.

September 13, 2022

Piping Hot Food Packaging Trends to Sample in 2025 - Artwork Flow

What does it take for food packaging designs to stand out this year? Read our article on the trends dominating the food packaging industry and give your next design project a big boost!

September 12, 2022

16 Best Packaging Design Software Designers Need To Know

Packaging is the path to getting your first sale, but how can you make them more appealing? As a designer, here are the current 16 best packaging design tools to look at in the business.

September 6, 2022

Brand Identity Prism: What Is It and How To Use It? - Artwork Flow

Want to grow your brand with the right foundation and build healthier relationships with your customers from day 1? Find out how a brand identity prism can help you get there effectively.

September 5, 2022

What is Digital Asset Management (DAM)? - Artwork Flow

Find out how the use of a digital asset management system can help you manage your files effectively and organize your projects with greater efficiency in the long run.

September 1, 2022

Top 10 Typography Trends in 2025 - Artwork Flow

As typography styles keep evolving, it's important to evolve with them to keep your designs relevant. We pick out the top typography trends of the year to help you educate your upcoming designs.

August 30, 2022

Top 10 Best Practices For Optimizing The Review And Approval Process

How do you minimize time spent on critical but equally cumbersome processes without losing the edge on your final output? These best practices have the answer you're looking for!

August 22, 2022

7 Worst Color Combinations in Packaging: How to Avoid Design and Compliance Pitfalls

While it's always fun to bring colors together in your design, there are some combinations that just don't work on packaging. Here are the 7 worst color combinations and how you can avoid using them.

August 18, 2022

15 Free Illustration Sites For Your Next Creative Project

Bring your artwork to life with the right illustration! We have curated the best free illustration websites that will help you get the best out of your next project.

August 18, 2022

7 Baby Care Packaging Trends to go (Goo Goo) Gaga over - Artwork Flow

Is minimalism taking the lead or is it flashy, bold colors all the way? Read this article to discover the top packaging trends taking the baby care industry by storm.

August 16, 2022

How to Use an Audit Trail to Improve Label Management - Artwork Flow

Greater transparency throughout the label design lifecycle can increase go-to-market speed with a higher quality product. Find out how your team can effortlessly conquer the digital audit trail.

August 12, 2022

26 Beautiful Color Combinations That’ll Inspire Your Next Design

Colors are an essential component of any label and packaging design and easily influence decision-making for consumers. But, how do you get it right for your brand? Read on to know more!

August 10, 2022

Top 10 Google Fonts for Graphic Designers - Artwork Flow

Good typography is essential to a great design. In this blog, we talk about some of the top Google fonts that can take your packaging design from ordinary to extraordinary.

August 8, 2022

7 Beer Label Design Trends Foaming Over in 2025

To celebrate International Beer Day, we bring you the most unique and happening beer label design trends to educate your own marketing strategy and beer packaging designs.

August 5, 2022

6 Memorable Marketing Campaign Examples to Inspire You - Artwork Flow

As creating impactful campaigns becomes more critical than ever, we break down some of the most successful marketing campaigns to ease your anxiety and refresh your creativity.

August 2, 2022

How to Use Color Theory in Graphic Design? - Artwork Flow

Want to know the real secret behind the designs that elicit positive emotions from consumers and encourage them to purchase your product? Read on to find out!

August 1, 2022

5 Tips to Collaborate Better with Your Printing Vendor - Artwork Flow

Finalizing your packaging prints requires a lot of collaborative effort from the brand, the print vendor, and even the design team. Read on to find out how you can optimize this process.

July 28, 2022

10 Benefits of Online Proofing Software for Creative Teams

Read this article to find out how online proofing software can help you streamline your label development workflow, avoid delays, and accelerate launches.

July 27, 2022

How to Choose the Best Artwork Management Solution for Your Business

Artwork management solutions help you navigate even complex label management projects with ease. Read the full blog to learn how you can choose the right solution to fit your needs.

July 25, 2022

What Is A Creative Brief And How To Write It - Artwork Flow

Every project's success hinges on how well you can deliver your message to your target audience. Read the full blog to find out how a creative brief can help you do that effectively.

July 22, 2022

Your 2025 Guide To Reducing Drug Labeling Errors In The Pharma Industry

Pharmaceutical labeling errors have dire consequences. Read this article to understand the most common errors and how you can avoid their costly repercussions.

July 19, 2022

How to Annotate a PDF File: A Handy Guide for Online and Offline Documents

Annotating PDFs helps highlight important points and share feedback. Read this article to find out how to annotate a PDF on Windows and Mac.

July 15, 2022

What is Brand Architecture and How Can You Create One For Your Business?

A logical brand architecture can make marketing and customer success much easier for your organization. Here's what it means and how you can build one.

July 13, 2022

The No-Sweat Guide to Proofing Your Artwork PDFs - Artwork Flow

While PDFs are used universally, the file format is still plagued with issues. Read this article to find out how PDF proofing can actually be effortless.

July 11, 2022

Chocolate Commerce: How Packaging is the Storefront for eCommerce Sales

Packaging is one way eCommerce websites make an emotional connection with customers. Here are the 5 best chocolate packaging designs by eCommerce stores to inspire you.

July 7, 2022

9 Best Artwork Management Tools In 2026

Want to proof, create, organize, store, and make creatives that win your audience? Here’s a list of all the creative management tools you should check out!

June 30, 2022

5 Reasons Why You Need a Label Audit Trail in the Pharma Industry

The pharmaceutical industry can face costly repercussions due to the simplest of labeling errors. Here's how an audit trail can help not only reduce costs but also avoid errors.

June 22, 2022

11 Tips for Revamping Your Packaging Label Design - Artwork Flow

Redesigning packaging labels can be a hit or miss. Learn the best practices to redesign artwork without compromising on branding and customer retention.

June 14, 2022

3 Tips on How to Translate Your Packaging Labels

Find out how you can overcome the challenges of translating labels and make sure your products sell just as well overseas and in new markets.

June 7, 2022

How to Collaborate Better During Label Management and Proofing

Product label creation involves a lot of moving parts and inefficient collaboration can spell trouble for your brand. Find out how you can collaborate better during label management.

June 2, 2022

How to Increase Speed to Market with Label and Artwork Management

Discover how you can get your products to hit the shelves faster with proper planning, collaboration, and the right label management solution in your arsenal.

May 26, 2022

What is the Health Star Rating (HSR) system and what does it mean for packaged food brands?

More countries are adopting the Health Star Rating (HSR) system around the globe. Read this article to find out how FMCG brands need to start prepping for it.

May 24, 2022

The Ultimate Checklist To Making Your Packaging More User-Friendly

It’s time to elevate your packaging design! Discover the key points you need to keep in mind while developing packaging that's user-friendly, inclusive, and accessible to all your customers.

May 17, 2022

How to Make Sure Your Labels Are Compliant with the EU MDR and IVDR In 2025

Discover the artwork and labeling requirements of the EU MDR and IVDR, and find out how you can effortlessly comply with them with Artwork Flow.

May 10, 2022

How Marketing Teams Can Handle Multi-Stage Approvals In 2025

The struggles of a multi-stage approval process can be ended with a system in place. So, in this article, we’ll discuss the steps marketing teams can take to handle the approvals.

April 19, 2022

Artwork Flow Spring Release: What’s New? - Artwork Flow

Welcome to the Spring Release at Artwork Flow. Take a look at the amazing, new features we have released and what more is in store for you . .

April 17, 2022

How Artwork Flow Helps in Label Approval and Compliance Management Process

Brands are heavily scrutinized for their product labels. Regulatory compliance is a complex process and needs special tools to ensure products do not suffer from the risk of recalls.

March 24, 2022

Why Brands Need to Invest in Artwork Management Platforms

Label development and approval can be a tedious task. Without the right tools, the brands experience bottlenecks, compliance issues and even stand the risk of recalls.

March 15, 2022

7 Ways To Simplify Design Workflow For Creative Teams While Staying Compliant

The design process involves many people working on different aspects of an artwork. The movement of artwork, changes, suggestions, and feedback, all of these are sometimes happening simultaneously.

March 8, 2022

Everything You Need To Know About TTB’s Craft Beer Labeling Requirements In 2025

Are the TTB’s craft beer labeling guidelines too confusing and complex? Then, check out this article where we break down legal terms and simplify labeling requirements.

March 1, 2022

Online Alcohol Packaging: How To Prepare Your Wine And Spirits Labels For Ecommerce Success

Thinking about growing in ecommerce using alcohol labels? In this article, we’ll discuss the points that make your alcohol labels sell while ensuring compliance

February 24, 2022

Packaging Sustainability – Eco Friendly Packaging for a Greener Future + Free Checklist

Now is the right time to move your business towards sustainability. In this article, with numbers, examples and tips, we’ll talk about how to move forward towards a greener future.

February 22, 2022

Bottle Labels for Essential Oils: Don’t Forget About FDA Regulations

Want the right labels for your essential oil brand? Here we bring for you some points and FDA regulations to keep in mind when designing labels for essential oils.

February 17, 2022

Simplify Label Management For Cosmetic In 5 Easy Steps - Artwork Flow

Want to manage your cosmetic label functionally and effortlessly? Here we bring for you a simple yet effective way to manage all your cosmetic labeling.

February 15, 2022

Best Practices of Automating the Creative Review and Approval Process

Here are some of the best practices on how you can use artwork proofing tools to speed up your creating proofing workflow. Now review and approve creatives faster with Artwork Flow

February 8, 2022

3 Big Factors Influencing The Current Cosmetic Label Industry

Wondering how to maintain compliance, follow the latest label trends, and make labels appealing? This article has actionable tips you can use to achieve that balance.

February 3, 2022

The Future of Packaging Artwork Management in Beauty Industry

The beauty industry is evolving, and brands need to digitize the packaging artwork development to keep up with the changing landscape. It is important to find the right artwork management solution.

January 27, 2022