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Avoid manual steps and human error. Organize all your brand assets and collateral in one location, in Artwork Flow's Digital Asset Management (DAM) library.
Store and find assets
Save all your creative assets, label designs, and brand collateral in one place with a digital asset management software. This way, everything’s on the cloud, accessible 24/7, and completely secured.
Share assets easily
Ditch the emails and endless Slacks to make changes to and get approval for your creatives. With digital asset management, you can share files of any size with both your own team and external vendors effortlessly.
Never lose an asset again
Search for any file or label created by your predecessors within the Digital Asset Management (DAM) library instead of creating them from scratch when tasked with a redesign. Artwork Flow makes managing digital assets that much easier!
Save time with version control
Find the most recent editions of creatives easily with online digital asset management instead of spending precious time searching for the right — and latest — assets.
What our customers say
What our customers say
Creative collaboration has never been simpler
What is digital asset management?
Digital asset management (DAM) is software that lets you easily store, organize, find, and share digital assets — brand collateral, creatives, and more — in one centralized location. Digital asset management libraries serve as a single source of truth on all things brand-related.
You could store all digital assets on the cloud through digital asset management platforms such as Artwork Flow, making them easily accessible and highly secure.
Advantages of digital asset management
One of the key benefits of digital asset management solutions is that your entire team and all associated stakeholders can access brand assets from a single central location. A digital asset management platform like Artwork Flow has several advantages. These include:
- 24/7 accessibility to creatives.
- Smart tags to find assets instantly.
- Public links to share assets to anyone.
- User-level permissions and access to protect brand reputation.
- Version control to access all asset versions from one place.
- Annotations, checklists, and creative proofing tools to accelerate approvals.
- Smart proofing tools to ensure compliance with regulations.
Digital asset management solutions also ensure you are always using the most updated asset, and even cut down on all the operational costs that go into maintaining a content library.
It also gives you the creative freedom to focus on your work and makes brand management a breeze.
Digital asset management best practices
The right approach to your DAM tool ensures smooth day-to-day operations of your creative workflow. To ensure you get the best out of your DAM platform, here are five best practices to keep in mind.
1. Perform an asset audit.
An assessment of your current assets is one of the most crucial initial stages in DAM deployment. You must be aware of the assets you manage, their nature, and their intended uses. An audit will assist you in defining your goals for digital asset management and is an essential step in choosing the DAM system that best suits your requirements.
2. Use DAM to collaborate.
Do not revert to emails and messages when your digital asset management software itself offers collaboration features. Artwork Flow, for instance, provides creative collaboration features that help you share and manage digital assets, making the entire creative workflow efficient.
3. Consider what your DAM offers.
Always make sure the tool you choose has all the digital asset management features you need to make your life easier. Features such as version control, smart tags, branding, flexible sharing, advanced search capabilities and an intuitive UI are crucial for a seamless workflow. Artwork Flow also helps you ensure label compliance with its smart checklist and AI proofing tools.
4. Utilize access control & user-level permissions.
If you've acquired rights-managed stock images for a particular campaign, you can limit access to the team members who actually need to utilize them. Artwork Flow offers user-level permissions and access control so you can limit access to only people to avoid unintended use of an asset.
5. Set up a system for naming assets.
To improve searchability, provide a clear, standardized procedure for classifying digital assets and producing metadata. You'll put useful information at the fingers of your users when everyone uses the same procedure for categorizing and tagging assets. Artwork flow offers auto tagging and custom tagging capabilities so you can name and organize your assets with much more flexibility and ease.
Why is digital asset management important?
Without a digital asset management system, businesses end up depending on emails, Slack, direct messages, and more to collaborate on creatives across teams. As businesses grow, the tech stack needs to scale with them. A simple task such as finding the most recently updated marketing collateral should not take more than a few seconds. And yet, it does when one doesn’t have access to digital asset management tools. To avoid bottlenecks in the creative collaboration process, you definitely need cloud digital asset management.
Who uses digital asset management software?
You need digital asset management for designers, marketers, legal teams, and any other stakeholder who collaborates on creatives across the organization. A DAM library helps businesses of all sizes to store, organize, and share digital assets securely and reliably. Every stakeholder from Marketing and Design to Legal and IT can make use of digital asset management solutions. Several food and pharmaceutical industries also use DAM to ensure label and packaging compliance.
What is the difference between DAM and CMS?
A DAM system manages assets for your entire organization and enables distribution across numerous channels, while a CMS is responsible for managing content for your website.
Digital asset management (DAM) is a comprehensive software tool used to store, manage, and exchange digital assets such as images and videos.
A content management system, or CMS, is software that enables people to generate, manage, and update website content—typically without the need for extensive computer expertise.
What are the types of digital asset management?
DAM systems provide a variety of features that assist different marketing strategies.
Here are some examples of the different kinds of digital asset management systems that marketers frequently use.
1. Brand management software is most commonly used to strengthen brand identity and ensure brand consistency by consistently using imagery and messaging that aligns with the brand. A DAM system can be used to store and manage various brand collaterals from a single location.
2. MRM, or marketing resource management, is a type of software that integrates marketing people, procedures, and technology into a single framework. To maximize resources and deliberate processes, firms can use an MRM solution to measure, manage, and report on marketing operations.
3. Video asset management software allows for the storage and management of video files at all stages of their existence, from production through archiving. VAM software makes it easier for teams to access, share, and publish video files because they are frequently very large.
4. Product information management or PIM software compiles and distributes the specifications, explanations, and content required to market and sell a product. Additionally, it assists businesses in creating accurate, eye-catching product listings for their diverse e-commerce platforms.
