How Havmor Went From Grappling With Ineffective Communication To Approving 10 Artworks Everyday

Mrignayni Pandey

Content strategist, and copywriter.
October 8, 2021

How Havmor improved its Retail Speed To Market by over 70% with Artwork Flow. This case study lays out Havmor’s challenges and how Artwork Flow resolved them to bring desirable results. 

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Havmor is a popular ice cream brand with a diverse product line of ice cream cones, cakes, and authentic kulfis. The brand sells more than 160 ice cream products across India and adds three new flavors every quarter. 

Havmor prides itself on using innovative products to keep customers’ love for them intact. But more products meant keeping track of various labels and label changes.  Earlier, the brand struggled with artwork delays as they didn’t utilize artwork management tools to streamline their approval process. 

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This case study lays out Havmor’s challenges and how Artwork Flow resolved them to bring desirable results. 

havmor case study


Challenges

Scattered Communication

Before using Artwork Flow, Havmor’s teams communicated feedback through emails and WhatsApp chats. Soon, it became tough to keep track of the feedback from various members across different teams. This resulted in approval delays. 

Lack of Accountability

Havmor’s cross-functional teams faced difficulties collaborating and tracking accountability due to the endless email loops and chat threads.  Havmor needed an packaging label design software that allowed all stakeholders to collaborate on a single platform to expedite the approval process. 

What Success Would Look Like for Havmor

ice cream brand packaging and  label management case study


How Artwork Flow Solved Havmor’s Artwork Management Problems

Streamlined Communication

Before signing up with Artwork Flow, the team had to inform each other of updates and approvals through calls. Now, concerned team members get an email notification whenever changes have taken place, and every department is kept up to speed on the progress.

All communication is transparent, and members don’t have to remember verbatim feedback or search for it in emails and chats. 


Creating a Sorted Approval Process

Artwork Flow’s robust features helped Havmor organize its artwork approval process into stages and assign tasks and deadlines to members. Every stage has a checklist that’s either pre-built or custom-made by Havmor to help track progress. 

Team members receive emails every time a project is initiated and completed. Members assigned to a task also receive a reminder and overdue emails to prompt timely delivery. If the artwork submitted is rejected, the concerned team member receives another email to notify them of the rejection. 


Version Control 

Artwork Flow’s centralized storage system stores every artwork version created, and its Compare feature points out the differences between any two versions. This helped Havmor access any artwork version and assign it as the current one whenever needed.

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