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Founded in 1987, Hammer Nutrition is a performance nutrition company that develops high-quality supplements, energy fuels, and recovery products. This is a brand with the powerful mission of helping people attain “the highest degree of health and performance using a holistic approach to nutrition and fueling.”
It’s no wonder that accurate, error-free, and compliant packaging are top of mind for the packaging team at Hammer Nutrition.
Jewel Hiebert is a part of the R&D department at Hammer Nutrition and her day-to-day involves using a compliance software to ensure accurate, error-free labels are sent to print.
Jewel and team manage a large volume of SKUs and are responsible for ensuring that all product labels meet FDA and Prop. 65 compliance standards without compromising speed or accuracy.
“I don’t think we can function effectively without Artwork Flow. At all.”
The challenge:
Manual proofing and other inefficiencies
Before adopting Artwork Flow, Hammer Nutrition’s label compliance process was completely manual. Project updates were coordinated through email, proofreading was challenging, and mistakes—ranging from typos to incorrect barcodes—sometimes went unnoticed until a distributor or customer flagged them.
There was no system of accountability or version tracking, and new product label cycles could stretch up to 3–4 months, delaying go-to market timelines.
The solution:
Why Hammer Nutrition chose Artwork Flow
The Hammer Nutrition team started looking for a solution that would help them catch label errors before they got to print. With features like AI-powered packaging compliance, automated proofing, and audit logs, Artwork Flow emerged as their ideal solution.
Error-proof artwork compliance
Jewel and her team use Artwork Flow's compliance module every day to automatically catch spelling mistakes, formatting issues, and regulatory compliance misses. Custom rulebooks help them conduct deep, targeted label reviews. Average revisions per label have dropped to just 1–2 rounds, streamlining the feedback loop.
Faster setup and smarter workflows
Projects are now created and kicked off within seconds using templates and duplication. Automated task flows and email notifications ensure that every stakeholder — including external ones — knows what to do, when to do it. “Once I got one rulebook done, I could do 10 or 15 in a day. And that’s still while doing my normal job,” exclaims Jewel.
Built-in accountability and transparency
With logs and approvals tracked in-platform, there’s no ambiguity about who missed what. The team has full visibility into project status, review history, and even performance analytics that help identify bottlenecks and top contributors.
The result
Faster TAT and error-free labels
Hammer Nutrition’s success rate in catching packaging errors jumped from ~30% to 96%. Label turnaround times have also shrunk to 2–3 weeks for existing SKUs and 4–6 weeks for new ones (down from 3–4 months). With over 600 labels processed in a year, Jewel and her team now have Artwork Flow to thank for having freed up their time to focus on innovation and trend research.
“I wouldn’t just recommend Artwork Flow to nutraceutical brands but any food, drug, or cosmetics brand that has to pass FDA regulations.”
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“I wouldn’t just recommend Artwork Flow to nutraceutical brands but any food, drug, or cosmetics brand that has to pass FDA regulations.”
“I wouldn’t just recommend Artwork Flow to nutraceutical brands but any food, drug, or cosmetics brand that has to pass FDA regulations.”
"Before, we’d calculate ongoing projects manually from our emails to report to management. Now, Artwork Flow’s dashboard analytics have made project reporting and analysis so much easier."
About Artwork Flow
Artwork Flow has been the go-to solution for all things creative management for brands like LesserEvil, Jones Dairy, and Trinchero. Artwork Flow’s user-friendly interface and AI-led features including digital asset management, creative collaboration, online proofing, and project management can streamline the creative lifecycle for any organization. Let Artwork Flow take the complexity out of your creative projects and help your team deliver top-notch results with ease.
