The world of typography in packaging design is constantly evolving. This means that your packaging typography should also change and adapt to these new trends.
However, picking a typography style or design that works for you is going to be hard. So, in this article, we’re going to discuss the top 10 best packaging design typography trends in 2022.
What is typography
Typography is the art of arranging type to make written language legible, readable, and appealing when displayed. Type arrangement entails:
- choosing typefaces
- point size
- line length
- line spacing (leading)
- letter-spacing (tracking)
- adjusting the space between letter pairs (kerning)
Why is typography important?
Typography plays an important role in how customers perceive your brand. A company that uses a modern, stylish font might be perceived as more innovative than a company that uses a more traditional font. Similarly, a company that uses a playful font might be perceived as more fun and approachable than a company that uses a more serious font.
10 Packaging design typography trends
So, what are the best product packaging design typography trends in 2022 for you? Here is a list of ten you can follow:
1. Bold and bright colors
Bright and bold colors are becoming more popular, as they add a sense of fun and excitement to a product.
Especially effective when targeting children and young adults, bold and bright typography is the trend that can make your product packaging design stand out in the eyes of your audience.
If you want to add a sense of fun and excitement to your product packaging, consider using bold and bright colors in your typography. This trend is sure to stay popular throughout 2022 and even beyond.
2. Mixing and matching fonts
Mixing and matching are all about creating a unique and eye-catching design.
This is a perfect trend for those who want to stand out from the crowd and create a packaging design that really pops.
So, if you're looking to create a truly one-of-a-kind packaging design, consider mixing and matching fonts. With this, you can create a design that is sure to turn heads and stand out from the rest.
3. Use of vintage and retro fonts
In the world of typography and design, trends come and go but some styles manage to stick around and remain popular for years (or even decades), and vintage and retro fonts are exactly one of those trends.
This style gives packaging design a real sense of personality and character. They can also help to make a product feel more premium and luxurious – perfect for brands that are trying to appeal to a more discerning, style-conscious target audience.
Another reason for the popularity of vintage and retro fonts is that they can be used to create a real sense of nostalgia. This can be a powerful marketing tool, particularly for brands that have a long history or are trying to tap into a particular vibe from a different era.
4. Handwritten fonts
With the increasing popularity of handwritten fonts, it's no surprise that they're becoming a typographic trend in product packaging design.
Handwritten fonts add a personal touch to packaging and help to make products stand out on store shelves. In addition, they can be used to convey messages such as "handmade" or "artisanal."
While some handwritten fonts can be difficult to read, others are quite legible. When choosing a handwritten font for packaging, it's important to consider the overall design of the packaging and the target audience.
5. Metallic typography
We're seeing a lot of designers using metallic as an accent to their typography designs. This is because they can make a simple design look more sophisticated and elegant. A metallic logo or even a wordmark can really help a brand to stand out, and a bit of metallic foil can make even the most mundane packaging look more exciting.
Plus, metallic typography can really make your designs pop, so it’s only going to grow in popularity.
6. Geometric shapes
You can use geometric shapes to create typography that’s clean, simple, and eye-catching. To create geometric shapes in typographic design, start by choosing a few simple shapes that you want to use.
You can use basic shapes like circles, squares, and triangles, or you can get more creative with hexagons, diamonds, and other shapes.
Once you have your shapes, you can start to play around with them to create your unique typography. You can overlap the shapes, create patterns, and experiment with different arrangements.
Watercolor has been a popular typography design trend for a few years now, and it’s showing no signs of slowing down.
Watercolor designs create versatile looks so you can use them to create a wide range of looks, from delicate and ethereal to bold.
If you're looking to stay ahead of the curve in your typography designs, keep an eye out for watercolor-inspired designs in the coming year.
8. Textured fonts
Textured typography features textured patterns in the background of the text.
Textured fonts add depth and dimension to a design. They can make it look more luxurious and expensive. They also add a bit of fun and personality.
This can give the text a more three-dimensional look, and can also add visual interest to a design.
Textured typography is often used for headlines or other short blocks of text, as the textures can be distracting if used for large amounts of text.
9. Tactile realism
Tactile realism is a typographic trend that is defined by its use of textures and other 3D effects to create a more realistic and physical appearance. This approach is often used to add depth and dimensionality to flat, 2D typographic designs.
Tactile realism can be achieved through a variety of techniques, including embossing, debossing, engraving, and foil stamping. These effects can be used alone or in combination to create a variety of looks.
One of the advantages of tactile realism is that it can add a sense of luxury and quality to your typographic design and the product as a whole. This is especially effective for brands that want to convey a high-end image.
If you are considering using tactile realism in your next project, be sure to keep in mind the overall tone and message you want to convey. This approach can be very effective, but it's important to use it in a way that is appropriate for your brand and target audience.
In the world of typography, minimalism is a popular style that is characterized by clean, simple, and often sans serif designs.
This trend has been popular in both web and print design, as it is pleasing to the eye and also reduces visual clutter.
It can be used in a variety of ways to create different looks due to its versatile nature.
There you have it! These are the top 10 packaging design typography trends sweeping the market in 2022.
Some of the best typography design trends of the year will include geometric shapes, vintage fonts, bold colors, and more. Each of these is a great way to improve your branding and make your marketing materials more eye-catching.
By following these trends, you can create a truly unique typography for your packaging design that will help your product stand out from the rest.
If you’re looking for a font finder that can help you map these trends or designs, Artwork Flow is your best bet. You can use the font finder feature of this artwork management tool to pick the right fonts and always maintain brand consistency.