Beyond Labels and Logos: Exploring the Psychology of Branding in the Consumer Goods Industry
Tapping into your consumers’ minds can be knotty. Build a powerful consumer goods brand that resonates with them by understanding brand psychology in the industry.
The Impact of Technology on the Graphic Design Industry
What can the graphic design world expect to work with in five years? In this blog, we explore all the possibilities that technology could bring to the graphic design industry in the near future.
Kerning Tips to Improve Your Typography
Small changes can have a big impact and nothing typifies this better than kerning your text. Pick up on these quick tips to improve your kerning and change the way your text looks in every design.
A Complete Guide to Iconography
Beyond the basic functionality they offer, icons supplement your brand's personality in subtle but effective ways. Find out how you can use iconography to build a magnetic brand for your audience.
7 Types of Graphic Design You Need to Know
As a graphic designer, you should be able to create visuals for varied requirements, whether it is for a website or packaging. Here, we delve into the seven types of graphic design one should know.
The Power of Pastel Colors in Designing
Pastel colors have seen a resurgence in recent years, with applications across marketing and UX designs. In this blog, we explore how you can make the most of pastel colors in your designs.
10 Famous Square Logos to Inspire Your Design
If you want your logo to exude stability and structure, a square logo design might be what you're looking for. Get inspired by ten famous brands that have used square logos in their design.
The rule of thirds & how it relates to graphic design
The famous rule of thirds has defined most visual art pieces throughout history. Let's take a closer look at how you can make the most of it in today's graphic design landscape.
Understanding Color: Dominant vs. Recessive Colors
Color is crucial to design. Dominant colors pop out, whereas recessive colors fade into the background. Here, we explore how you can play around with these colors for your design and branding needs.
A Guide to Retro Logo Design
A retro logo is the right fit if you are inching towards a classic design. Discover the nitty-gritty when creating a retro logo and learn from the top brands who aced the retro logo style.
Purple Logo: The power of purple color in designing
Your choice of color for your logo can say a lot about your brand. In this blog, we explore how the color purple in your logo can be used to express everything from luxury to spirituality.
Principles of Design Examples to Boost Your Design Skills
How do you make sure your designs are consistently geared for impact? In this blog, we take you through the most commonly applied principles that will take your designs from ordinary to extraordinary.
How to Become a Self-Taught Graphic Designer
Feel like you have what it takes to be a designer but don't know where to begin? Find out how you can get started and shape your career as a professional graphic designer today.
How to Use Pantone’s Color of the Year in Your Marketing
Colors define the world around us in many ways and Pantone sets the tone that could define the 12 months ahead every year. Find out how your brand can lead the way with the 2023 Color of the Year.
The Complete Guide to Coffee Packaging Design - Artwork Flow
It's everyone's favorite drink, but with every coffee maker vying for attention, how does your brand stand out? In this blog, we explore the science behind exceptional coffee packaging design.
The Packaging Designer’s Guide to Color Mastery - Artwork Flow
Do you make a splash with bold color combinations or take a more conventional route on your packaging? In this blog, we lay down everything you need to know about colors in packaging design.
The Ultimate Guide to the Graphic Design Workflow - Artwork Flow
Are you looking for a strategy to refine your team's design process? Check out our step-by-step guide to discover how you can optimize operations and polish your output at the same time!
Packaging Psychology: How Top Brands do it and What You Can Learn From Them
Aesthetic packaging designs may catch the eye, but the right use of consumer psychology can transform your designs from a marketing standpoint. In this article, we show you how.
7 Things to Keep In Mind Before Designing a Brand Logo - Artwork Flow
It's the first step to setting up a great brand, but not everyone gets it right the first time! In this article, we take you through everything you need to do before you start designing your logo.
The Role of Packaging Design in Branding Your Product - Artwork Flow
An eye-catching package can add to your product value, but what does it say about your brand? In this blog, we explore the growing relationship between branding and packaging design.
Holiday Packaging 101: Design Ideas and Tips to Boost Sales
As we approach a busy holiday season, it's time to bring your A game to your packaging design strategy. Join us as we unwrap the best tips and tricks to get your holiday packaging right this year.
Everything You Need to Know About Canada’s New Front of the Package Labeling Regulations
We bring you the latest updates on Canada's new front of the package labeling requirements and how you could best brace your brand for the change lying ahead.
Top 10 World-famous Logos and What you can Learn From Them
Getting your logo right could make all the difference to your brand's growth. In this article, you'll find some of the world's most popular logos and what you can take away from their designs.
Piping Hot Food Packaging Trends to Sample in 2023 - Artwork Flow
What does it take for food packaging designs to stand out this year? Read our article on the trends dominating the food packaging industry and give your next design project a big boost!
Top 10 Typography Trends in 2023 - Artwork Flow
As typography styles keep evolving, it's important to evolve with them to keep your designs relevant. We pick out the top typography trends of the year to help you educate your upcoming designs.
Top Google Fonts for Graphic Designers - Artwork Flow
Good typography is essential to a great design. In this blog, we talk about some of the top Google fonts that can take your packaging design from ordinary to extraordinary.
How to Use Color Theory in Graphic Design? - Artwork Flow
Want to know the real secret behind the designs that elicit positive emotions from consumers and encourage them to purchase your product? Read on to find out!
What Is A Creative Brief And How To Write It - Artwork Flow
Every project's success hinges on how well you can deliver your message to your target audience. Read the full blog to find out how a creative brief can help you do that effectively.
Your 2023 Guide To Reducing Drug Labeling Errors In The Pharma Industry
Pharmaceutical labeling errors have dire consequences. Read this article to understand the most common errors and how you can avoid their costly repercussions.
11 Tips for Redesigning Your Packaging Label - Artwork Flow
Redesigning packaging labels can be a hit or miss. Learn the best practices to redesign artwork without compromising on branding and customer retention.
3 Tips For Translating Your Packaging Labels - Artwork Flow
Find out how you can overcome the challenges of translating labels and make sure your products sell just as well overseas and in new markets.
Online Alcohol Packaging: How To Prepare Your Wine And Spirits Labels For Ecommerce Success
Thinking about growing in ecommerce using alcohol labels? In this article, we’ll discuss the points that make your alcohol labels sell while ensuring compliance
Packaging Sustainability – Eco Friendly Packaging for a Greener Future
Now is the right time to move your business towards sustainability. In this article, with numbers, examples and tips, we’ll talk about how to move forward towards a greener future.
Simplify Label Management For Cosmetic In 5 Easy Steps - Artwork Flow
Want to manage your cosmetic label functionally and effortlessly? Here we bring for you a simple yet effective way to manage all your cosmetic labeling.
The Future of Packaging Artwork Management in Beauty Industry
The beauty industry is evolving, and brands need to digitize the packaging artwork development to keep up with the changing landscape. It is important to find the right artwork management solution.
Importance of Colors in Cosmetics Brand Packaging - Artwork Flow
The color of a cosmetic product packaging is one of the most powerful design elements. Different colors communicate differently to the target audience, often helping segregate different products.
Trends which defined the Beauty Industry in 2023 - Artwork Flow
Before the pandemic, 85% of beauty products were sold in stores. In-store purchases still exist largely, but beauty brands have also shifted a large section of their operations online.
FSSAI’s Labeling Updates: What’s New, What’s Changed and What’s Next [2023 Edition]
FSSAI has brought about a plethora of changes in 2021 including more inclusive label design, safety measures for online shoppers, and updates for a new segment of food products. Read more.
The Ultimate Guide to Labeling Requirements for Contract Manufacturers (Plus Free Checklist)
Explore labeling requirements for contract manufacturers to save time and stay compliant. Plus download your FREE Checklist & get organized!
Everything You Need to Know About Food Allergen Labeling In 2023
A concise guide that skips the legalese and gives you all you need to know about the FDA’s food allergen labeling requirements. Get your free checklist!
How to Ensure Food Safety Through Product Packaging & Labeling?
Food containers and food labels are paramount in ensuring the safety of food products. Here's a quick read on how to elevate the customer experience through labels that appeal and offer convenience.
The Beginners Guide to Labeling Requirements for Alcoholic Beverages
Reports say that alcohol consumption is on the rise during the ongoing pandemic. It's essential for alcohol brands to get every part of the label just right. Here's a quick read to begin with!
Packaging Redesign: 5 Food Brands that Refreshed their Look
Packaging redesigns allow brands to stay relevant, boost sales and keep up with regulatory changes. Here are 5 examples of how brands redesigned their product packaging, what you can learn from them.
9 Product Label Design Ideas to Inspire You  - Artwork Flow
Explore the latest label design trends and gain insights on how to create eye-catching labels for your products. Our blog on label design ideas provides helpful tips for effective brand representation
5 Packaging Design Insights From Viral Marketing (with examples)
Learn from viral marketing examples by Coca-Cola, Kitkat, Fenty Beauty, and others to gain valuable insights and create packaging designs that go viral!
The Ultimate Pre-launch Checklist For Your Food Packaging Design
Food packaging design should attract instant attention on the shelf, including virtual shelves. Here's a pre-launch packaging design checklist to get you started! Share it with your teams today!
3 Packaging Design Ideas For E-commerce Brands In 2023 - Artwork Flow
Ecommerce packaging needs to be designed with a lot of thought. Here are 3 effective packaging design ideas for e-commerce brands to follow in 2023.
Top 3 Packaging Development Strategies For Rural Marketing
Rural markets are experiencing a boom in demand. Looking to develop packaging to launch products in rural markets? Read on to uncover 3 packaging development strategies with pro tips!
Rapid Prototyping: Advantage & Best Practices For New Packaging Design
Explore the definition of rapid prototyping with advantages and best practices. Understand how rapid prototyping brands identify bottlenecks.
3 Ways Packaging Design Can Help You Go-to-market Faster
Develop a go-to-market strategy with packaging design strategies that'll accelerate the launch of your product. Get expert insights from our designers. Bonus: See how Chaayos did it!
Labeling Requirements In 2023: Recent Changes By FDA & FSSAI
Revise your product labels with a seamless workflow & roll out compliant products faster. Here are updated labeling requirements by FDA & FSSAI.
A Detailed Look at Packaging Artwork Colors & Their Impact on Branding
Product packaging design is part of your branding. Know how colors of the product packaging can make or break your product’s presence in stores.
A Comprehensive Guide To Choosing Packaging Colors - Artwork Flow
Color— a visual representation of your brand— is an integral part of product packaging. It can trigger thoughts, feelings, and emotions about your product; and, directly impact purchasing decision.