Branding

How To Find Your Brand Voice [Free Template]

Brand voice is the emotional connection that induces your customers to take an action by speaking directly to them. But how do you find this powerful brand voice, let's read to find out?

November 30, 2023

28 Best Black Friday Marketing Campaigns

Pulling off the best holiday shopping campaign among thousands of brands is no easy feat. Take inspiration from the top Black Friday marketing campaigns of all time to step up your game!

November 23, 2023

8 Best Thanksgiving Campaigns We’ve Loved So Far + What We Can Learn From Them

Over the years, we have seen some fantastic Thanksgiving campaigns that not only made our brand popular but also gave some great marketing lessons, read as we've complied them all for you.

November 23, 2023

How Surreal Cereal's "Fake" Celebrity Campaign Took the Marketing World by Storm

Learn how Surreal Cereal executed a "fake" celebrity endorsement campaign that went viral, capturing the imagination of consumers and marketers alike. This blog unpacks the strategy behind the buzz.

November 6, 2023

Hitting All The Right Notes: 5 Valuable Lessons From Spotify's Marketing Strategy

Discover the key elements that make Spotify's marketing strategy a hit. This blog shares 5 essential takeaways that marketers can apply to their own campaigns for better results.

November 6, 2023

20 Successful Brand Strategy Examples That Are Sure To Inspire You

Logo, tagline, discounts, or collaborations? What makes a brand successful? Read and see how top 20 brand strategy examples can help build your brand strategy.

November 6, 2023

Why Brand Consistency Matters: 8 Brands That Nailed it on Social Media

Curious to know how to ace it on social media? Explore 8 remarkable brands that have mastered social media brand uniformity, paving the way for increased recognition, trust, and engagement.

November 6, 2023

Disruptive Marketing: Here's Why Going Against the Grain Worked for These Brands

To stand out from the crowd has a lot to do. Learn how the top brands decided to ditch traditional marketing efforts and win the public hearts with disruptive marketing.

November 4, 2023

7 BAM KPIs That Can Streamline Branding Operations

Combined a brand asset management software into your team operations? So what now? Make the most of it by sticking to a consistent brand across all platforms with these top useful BAM KPIs.

November 27, 2023

40 Rebrand Announcement Examples That Can Inspire Your Rebrand in 2023

Rebranding is more than just changing your logos. Read as we discover the 5 W’s of rebranding along with 40 rebranding announcement examples that can inspire your next rebranding.

October 23, 2023

Shaving the Way to Success: Dollar Shave Club's Ingenious Branding Strategy

Dollar Shave Club’s witty messaging was one reason it clicked with the audience. Learn how this brand became an overnight sensation and its other branding strategies.

October 5, 2023

How to Steer Your Brand's Growth Without Sacrificing Structure

Want to know how to navigate your brand to success without compromising on its structure? Explore tactics to scale your business smartly and ensure great results.

November 21, 2023

Beyond Labels and Logos: Exploring the Psychology of Branding in the Consumer Goods Industry

Tapping into your consumers’ minds can be knotty. Build a powerful consumer goods brand that resonates with them by understanding brand psychology in the industry.

August 19, 2023

How X Missed the Spot on Rebranding: And How You Can Do Better

Rebranding can be a tricky road to take, as the team at X is finding out the hard way. Luckily, we have the tips and tools to make life easier for you during your own rebrand. Read on to know more!

September 8, 2023

Best Barbie Brand Campaigns 2023

With the Barbie world premiere right around the corner, brands have seen it as an opportunity to make the most out of it. Take a look at some of these interesting campaigns surrounded by pink power!

August 29, 2023

50 Best Brand Asset Management Software for 2023

A central location to store and manage all your brand assets — a BAM tool is everything you need and more! Check out our list of the 50 best BAM tools and our editor's pick of the Top 10.

October 11, 2023

What Is A Brand Toolkit and How You Can Create One ? [Free Brand Toolkit Template]

Have a logo in place? Using different colors on your social media and website? Well, it’s about time you have a brand toolkit. Read on to create your brand toolkit using our brand toolkit template.

November 23, 2023

5 Strategies For Managing Your Brand Reputation on Social Media

Having a hard time maintaining uniformation on your social media channels? Let’s uncover five strategies on social media reputation management.

October 12, 2023

Unlock Brand Potential: A Guide to Smart Asset Management for Maximum ROI

Ever wondered how to get the most out of your brand assets? Read on as we explore the concept of smart asset management practices and tools that can help you maximize your brand ROI.

August 8, 2023

Efficiently Manage Your Tech Brand Assets with These Industry-leading Tools

Take control of your tech brand assets with our top picks for the best BAM tools in the technology industry. Improve branding, scale content creation, and maintain consistency with ease.

June 22, 2023

Brand Community: What Is It & How to Build One (With Examples)

Looking to strengthen your brand? Don't go at it alone! Here, we'll dive into the benefits of building a community around your brand and show you how to turn your customers into loyal advocates.

November 27, 2023

How to Measure and Improve Brand Equity

To see a constant drive in market share and brand loyalty is every brand’s dream. Learn how to measure and improve your brand equity with our comprehensive guide today!

June 28, 2023

Boost Your Brand with AI: The Ultimate Guide to Choosing the Right BAM Software for Your Business

Ready to take your brand to the next level? Learn how to choose the perfect BAM software to skyrocket your success and leave the competition scratching their heads.

November 20, 2023

How Can You Use DALL-E 2 in Marketing?

Enhance your marketing campaigns by creating eye-catching visuals with this AI product launched by Open AI. Get ready to be blown away by how you can use DALL-E 2 in marketing!

June 28, 2023

What Is Brand Localization & How To Create A Brand Localization Strategy?

Can reaching your customers in their own language lead to increased revenue? Is your brand local yet global at the same time? Let’s find out how localizing your brand can mean higher growth!

October 11, 2023

How to Write a Brand Positioning Statement

Want your brand to stand out from the rest? Follow our expert tips to create a brand positioning statement that captures the essence of your brand and drives connections with your customers.

November 27, 2023

Get the Best Creative Workflow Management Software for Your Marketing Team

Looking for a solution that brings your marketing team closer than ever? In this blog, we compare the best creative workflow management software for marketing teams, so you can take your pick!

September 1, 2023

The Key to Maximizing Brand Value with Advanced Analytics

Asset performance may be easy to track today, but how do you know what's making them tick? In this blog, we explore how you can do this with advanced analytics in brand asset management software.

November 3, 2023

Brand Resonance 101: What it is and Why You Should Pay Attention to it in 2023

Discover the power of brand resonance! Learn how creating an emotional connection with customers drives customer loyalty and fuels business growth.

November 27, 2023

The Secret Brand Awareness Strategy Cheat Sheet

Boost your brand awareness with our secret strategy cheat sheet! Discover proven tactics to increase visibility, connect with your audience, and grow your business.

September 20, 2023

How to measure brand performance and drive it higher

Is your brand doing as well as you'd like? How do you know if there's room to improve? We explore all this and more as we take you through the world of brand performance. Read on to know more!

October 5, 2023

Why is Brand Management Important?

Discover the crucial role of brand management in building and maintaining a successful business. Learn why strong branding can improve customer loyalty, increase revenue, and more.

October 17, 2023

How to Set SMART Goals For Your Marketing Team in 2023

Boost your marketing team's success with SMART goals. Create a clear roadmap for achieving business objectives by setting specific, measurable, achievable, relevant, and time-bound goals.

May 6, 2023

What is Brand Storytelling and Why it Matters

Brand storytelling builds lasting connections with your customers and fosters customer loyalty, when done right. Here, we explore how brands can use brand storytelling to do just that.

August 17, 2023

Brand Positioning: What It Is and Why You Need It

Brand positioning is more than a fancy logo or tagline. It helps your target audience know what you bring to the table and why they should choose you over the rest.

July 3, 2023

13 Key Brand Differentiation Strategies

As your brand grows, you will inevitably face established competitors with loyal customers. In this blog, we explore how you can set your brand apart and grab a larger share of the market.

May 9, 2023

The Ultimate Guide to Brand Governance for Small Businesses

As a small business, it's crucial to build a strong brand identity among your prospects. Learn how to nail branding right from the beginning through brand governance.

September 20, 2023

The Difference Between Marketing & Brand Management

Branding and marketing may go hand in hand, but understanding their differences can help you capture a wider market. Find out what really sets them apart and how you can use it to your advantage.

October 5, 2023

How to Use Pantone’s Color of the Year in Your Marketing

Colors define the world around us in many ways and Pantone sets the tone that could define the 12 months ahead every year. Find out how your brand can lead the way with the 2023 Color of the Year.

August 18, 2023

Best and Worst Typefaces for Branding - Artwork Flow

Typefaces can go a long way towards defining your brand, which is why it's essential to make the right choice. In this blog, we explore the best and worst typefaces that could be used in branding.

August 18, 2023

The Ultimate Guide to Brand Management

As your brand grows in size, it becomes increasingly challenging to set the right communication and personality. In this blog, we explore how you can manage your brand effectively from Day 1.

October 17, 2023

10 Common Graphic Design Interview Questions

Got an interview coming up and not sure what to expect? Don't worry, we've got you covered! In this blog, you will find the top graphic designer interview questions and how you can respond to them.

August 18, 2023

5 DTC Branding Best Practices You Should Know

Making the best impression on consumers in a competitive landscape is easier said than done. In this blog, we break down what your brand can do to ace the direct-to-consumer marketplace.

August 18, 2023

Cosmetic branding strategy: Building a brand in the beauty industry

It's a highly competitive industry, but the right branding strategy can help you make your mark on the cosmetics market. In this blog, we explore what it takes to build a winning beauty brand.

October 17, 2023

10 Foundational Elements of Packaging Design - Artwork Flow

Getting into a packaging design project without the right structure can add weeks to your timeline. Today, we show you how adding just a few elements to your process can streamline your project!

August 21, 2023

5 Takeaway Food Packaging Colors That Build Your Appetite

What if we told you some colors leave people feeling hungrier than others? Color psychology has a huge role to play in takeaway food packaging and in this blog, we show you how it works!

September 25, 2023

15 Best Tools for Packaging Designers - Artwork Flow

Discover some of the most effective tools for product packaging design projects and kickstart your marketing campaigns on the right note. Read on to know more!

November 3, 2023

Brand Identity Prism: What Is It and How To Use It? - Artwork Flow

Want to grow your brand with the right foundation and build healthier relationships with your customers from day 1? Find out how a brand identity prism can help you get there effectively.

October 8, 2023

What is Brand Architecture and How Can You Create One For Your Business?

A logical brand architecture can make marketing and customer success much easier for your organization. Here's what it means and how you can build one.

June 23, 2023

Best Product packaging launches of 2021 - Artwork Flow

Consumer behavior drastically changed over 2020 and 2021.. Here are 13 of the best packaging designs in 2021 that focuses on change in consumer behavior, sustainability, and inclusivity.

September 25, 2023

How To Craft A Product Launch Plan For Smashing Success - Artwork Flow

The right product launch can put your brand on the map. Prepare for a successful product launch with these 7 clear-cut steps. See how artwork management planning can help to accelerate launch as well

November 3, 2023

6 Reasons Why Artwork Management Is Necessary For Your Brand Packaging

Artwork management software that will transform the way your teams manage artwork & help you efficiently design artwork for your brand packaging. Here's how.

July 14, 2023

How To Find Your Brand Voice [Free Template]

Brand voice is the emotional connection that induces your customers to take an action by speaking directly to them. But how do you find this powerful brand voice, let's read to find out?

November 30, 2023