New

Say goodbye to label headaches

Ensure every packaging design is error-free and compliant, slashing the risk of costly recalls. Use Artwork Flow's label management solution to expedite approvals, conduct rigorous print inspections, and effortlessly meet regulatory standards on your labels.

label management

Fast-growing brands trust us

Enjoy peace of mind
with compliant, error-free labels

Breeze through label regulations

Enter the market faster without breaking any label requirements. Run 100% customizable rulebooks to identify compliance errors and make corrections instantly. Avoid product recalls and repackaging costs with automated label compliance.
Custom workflows: Build workflows and create templates with intricate steps for label management.
Add checklists: Mention elements to check in a packaging design with comprehensive checklists.
Project management: Assign tasks, add due dates, and use Gannt charts.
Online Proofing Tool

Print inspection to catch critical label errors

Make sure the right artwork version goes into production with print inspection. Catch critical errors with our print compare function by comparing your print proof with your digital copy.
Smart compliance: Use a compliance checklist to comply with regulatory bodies.
Automate FDA compliance: Check if your packaging labels comply with FDA guidelines in seconds with our built-in OCR model.
Check brand score: Compliance score ensures your creatives meet brand guidelines to safeguard brand integrity.
Digital Asset Management

Automated proofing reduces label iterations

Version control ensures quick access to any label version. Catch label errors with various tools such as PDF compare, spell-check, and braille reader. Speed up packaging design approvals in one go with actionable feedback to ensure 100% FDA compliance.
Review smarter: Leave precise feedback on visuals with annotations and approve product labels faster.
Use proofing tools: Compare PDF versions, identify colors, check spelling, measure dimensions, and more.
Get AI suggestions: Make proofing seamless with AI suggestions for a better review experience.
Book a demo
Organized Campaign Asset Management

Get complete project visibility

Checklist-oriented tasks ensure all steps in your packaging design are completed. Our workflows offer 100% visibility into projects and timelines with Gantt charts and List views. Know who is working on what, and identify bottlenecks before any delays.
Find quicker: Smart tags, custom tags, contextual search, and filters make retrieving assets a piece of cake.
Manage versions: Make sure the right version goes to print with version control.
Leave feedback: Quickly collect feedback right from the asset library without switching to a different screen.
Digital Asset Management

Store, access, and manage labels in one location

Smart tags, custom tags, contextual search, and filters make finding assets from the digital library a piece of cake. Narrow your search to colors, file type, upload date, and more with additional filters.
Review smarter: Leave precise feedback on visuals with annotations and approve product labels faster.
Use proofing tools: Compare PDF versions, identify colors, check spelling, measure dimensions, and more.
Get AI suggestions: Make proofing seamless with AI suggestions for a better review experience.
Book a demo

Why is label management so important?

Expensive packaging re-prints

If your labels are printed with errors or inconsistencies in them, re-printing the labels can be both expensive and time-consuming.

Costly product recalls

Label compliance is crucial for any brand. If your labels are non-compliant, it can lead to costly product recalls and other challenges.

Hurts brand image

First impressions matter! Right labeling and compliance show consumers you’re a conscious brand and signify improved product quality.

Keeping up with regulations

Adhering to labeling regulations can be tricky. Brands without a proper label management & approval system run a high non-compliance risk.

Why Artwork Flow

75
%
More efficiency
60
%
Faster speed to market
1000
+
Staff hours saved
600
K
Saved annually

Solving label management pains:

A closer look at our methods
VS

The old way

  • Manual proofing can lead to label errors and compliance risks.
  • Approvals through Slack, emails, and other channels cause confusion and slow approvals.
  • Low visibility on projects, tasks, artwork versions, and timelines resulting in holdups and delays to market.
  • Manual compliance checks may cause compliance risks, leading to costly product recalls.

Artwork Flow

  • Online proofing tools make it easier to spot any errors and make corrections, reducing design iterations.
  • Streamlined approvals with annotations and actionable feedback comments in one central place, keeping everyone in the loop of any changes.
  • Get total visibility into projects; track tasks, artwork versions, and timelines. Stay in the loop with notifications and email reminders.
  • Automate compliance with ComplyAI. Run checks against any regulatory requirement and make corrections in one swift step. 

Features that make label management a breeze!

Regulatory compliance

Label checklists

Print compare

Version control

Annotations

Brand compliance score

Font finder

FDA smart proofing

PDF compare

Online measurement scale

Color extractor

Spell-checker

People use Artwork Flow to…

Strengthen branding

Brand guidelines and compliance scores define guidelines for your brand, giving your customers a consistent brand experience.

Scale assets

Reach a wider audience. Generate multiple creatives at scale in a snap for different platforms without the design headaches.

Maintain compliance with FDA and other regulations with compliance checklists. Proof packaging labels faster for 100% accuracy.

Collaborate better

Share assets, annotate, and access integrations. Use List view & Gantt charts for seamless project management.

Proof faster

Catch errors for 100% error-free creatives with our intuitive proofing tools. Don’t let silly mistakes slip through the cracks.

Design seamlessly

Design like a pro. Create designs with ease via smart layering. Use custom templates or try our generative AI to design smarter.

Manage workflows

Build custom workflows and use templates for a more tailored experience, with a suite of features that cater to your unique needs.

Search smarter

Smart tags, version control, and comments to keep track of all your creatives, so you can find what you need when you need it.

Industry:
Food and Beverage

“Artwork Flow’s ability to implement different regulatory needs has been remarkable. It has cut label review time from 30 to 10 minutes and tripled our efficiency. The speed of delivery is amazing to keep our business going.”

Wayne Kuhn.
Food Labeling Specialist, Home Chef

What our customers say

“Artwork Flow’s ability to implement different regulatory needs has been remarkable. It has cut label review time from 30 to 10 minutes and tripled our efficiency. The speed of delivery is amazing to keep our business going.”

Home Chef testimonial for Artwork Flow.
Wayne Kuhn.
Food Labeling Specialist, Home Chef
Industry:
Food and Beverage

“Artwork Flow’s online artwork management automates multiple iterations of workflows for artwork approval and offers a single point of storage for all digital assets. It’s flexible for technical teams.”

Ankit Srivastava
Senior Project Manager, Diageo

What our customers say

“Artwork Flow’s online artwork management automates multiple iterations of workflows for artwork approval and offers a single point of storage for all digital assets. It’s flexible for technical teams.”

Ankit Srivastava's testimonial on Artwork Flow.
Ankit Srivastava
Senior Project Manager, Diageo
Industry:
Food and Beverage

“What stands out most about Artwork Flow is its simplicity and effectiveness. It’s remarkably user-friendly, turning the complex dance of artwork management into a breeze. Overall, the platform has been instrumental in cutting down the approval time and boosting our go-to-market speed with a fun and efficient workflow.”

Valentine F.
Innovation Project Manager, Lavie Foods

What our customers say

“What stands out most about Artwork Flow is its simplicity and effectiveness. It’s remarkably user-friendly, turning the complex dance of artwork management into a breeze. Overall, the platform has been instrumental in cutting down the approval time and boosting our go-to-market speed with a fun and efficient workflow.”

Valentine's testimonial on Artwork Flow.
Valentine F.
Innovation Project Manager, Lavie Foods
Industry:
Cosmetics and Personal Care

"We found Artwork Flow to be a very comprehensive and well-thought-out piece of software that had been developed through the lens of the user. The training and support were first class with weekly check-ins which was so helpful."

Susan E
Director of Marketing and Innovation, Quest Personal Care

What our customers say

"We found Artwork Flow to be a very comprehensive and well-thought-out piece of software that had been developed through the lens of the user. The training and support were first class with weekly check-ins which was so helpful."

Susan's testimonial on Artwork Flow.
Susan E
Director of Marketing and Innovation, Quest Personal Care
Industry:
Food and Beverage

"Artwork Flow allows us to collaborate in a way that we haven’t before. The ability to create designs, make notes, compare versions and store them in one place has allowed us to not rely on emails and the cumbersome tools we have used in the past. It also keeps me honest by making sure I'm meeting my tasks on time."

Lisa Caras
Marketing Manager, Jones Dairy Farm

What our customers say

"Artwork Flow allows us to collaborate in a way that we haven’t before. The ability to create designs, make notes, compare versions and store them in one place has allowed us to not rely on emails and the cumbersome tools we have used in the past. It also keeps me honest by making sure I'm meeting my tasks on time."

How Jones Dairy Farm used Artwork Flow's creative management software
Lisa Caras
Marketing Manager, Jones Dairy Farm
Industry:
Food and Beverage

"Thanks to Artwork Flow, collating comments on creatives and setting up workflows is seamless now. Also, what I really liked about the platform is the digital library, being able to have different versions of our creatives has been really good for our technical and food safety teams."

William Page
Marketing and Branding Manager, Simply Lunch

What our customers say

"Thanks to Artwork Flow, collating comments on creatives and setting up workflows is seamless now. Also, what I really liked about the platform is the digital library, being able to have different versions of our creatives has been really good for our technical and food safety teams."

William Page
William Page
Marketing and Branding Manager, Simply Lunch
Industry:
Food and Beverage

“Before we started using this artwork approval software, it was far too easy for the details of our various projects to fall through the cracks in the back-and-forth of email. Now, everything is consolidated in one place.”

Manny Arthur
Design Manager, LesserEvil

What our customers say

“Before we started using this artwork approval software, it was far too easy for the details of our various projects to fall through the cracks in the back-and-forth of email. Now, everything is consolidated in one place.”

Manny Arthur
Manny Arthur
Design Manager, LesserEvil
Industry:
Cosmetics and Personal Care

“Artwork Flow is a fantastic product with an amazing team behind it to support.”

Leo Smirnov
Creative Director, DS Healthcare Group

What our customers say

“Artwork Flow is a fantastic product with an amazing team behind it to support.”

Leo Smirnov
Leo Smirnov
Creative Director, DS Healthcare Group

Take the
out of label management with Artwork Flow!

Book a demo

Frequently asked questions

How does a label management software work? 

A label management software helps you manage and approve your packaging labels to ensure they are accurate and meet your brand rules. It also meticulously examines your packaging labels to ensure they align with the set guidelines to maintain compliance with your industry.

Artwork Flow’s label management helps brands with proofing tools and streamlined reviews for faster approvals. Checklist and FDA smart compliance ensure that your packaging labels are compliant with industry and government regulations.

What are the brands that require label management software, and why? 

Packaging design and labeling require all hands on deck from different departments and teams. Brands across diverse sectors such as food, cosmetics, healthcare, pharmaceuticals, consumer goods, and industrial tools benefit from label management software.If you belong to a highly regulated industry, using label management software is crucial to maintaining brand and label compliance. Neglecting to ensure the accuracy of labels and packaging details can lead to costly fines. Moreover, rectifying these mistakes demands extra resources in terms of time, labor, and funds.

How to ensure your packaging labels are always compliant? 

Using a label management and compliance tool can help streamline the design and approval process of your packaging designs. A label management software essentially ensures your packaging labels are compliant and ready for the shelf in the following ways:

  • Proofing tools help make sure your packaging labels are accurate by automating the entire proofing process. Human eyes can miss out on details and silly errors that an intuitive proofing tool could catch.Helps organize brand assets in a centralized location.
  • The workflow can be made streamlined and comprehensive by using checklists. It allows you to add the different variables that should be considered while designing the label packaging.
  • Our FDA-compliant proofing tool extracts and verifies ingredients, nutrition details, barcodes, net quantity, logos, and font sizes from label text. It uses advanced deep learning and custom object detection models, combined with Optical Character Recognition (OCR), to swiftly validate your uploaded designs. 
New
Learn more

Campaign management just got a whole lot easier!

No more shying away from setting ambitious campaign goals. Seamlessly plan, create, and execute campaigns across all your marketing channels. Artwork Flow works as an intelligent campaign management software, making your life easier and your campaigns more successful.

Launch smarter campaigns with flexible workflows

No two campaigns are the same, ergo customizable workflow. Set up your campaign management process your way, whether that means specific approval processes, content review stages, or anything in between. Plus, automated notifications keep you updated on any changes in real-time, so you never miss a beat.

One-stop shop for all your digital assets

Your search for a campaign management tool ends here. We've got all your digital assets covered, from images to social media posts, email templates, and more. Everything you need right at your fingertips — thanks to AI-powered smart tags and advanced search functionality.

Streamlined collaboration for effortless teamwork

The real-time collaboration feature lets your team work together seamlessly to move your campaigns forward. No more waiting for emails or sifting through endless messages — our AI-driven platform allows you to communicate and collaborate in real-time. Assign tasks, set deadlines, share feedback, or do more.

Powerful analytics for data-driven decisions

Gone are the days of relying on gut instincts. Our platform is the ultimate campaign management tool, offering powerful AI analytics and reporting features. Track your campaign performance and make data-driven decisions in real time. Quickly identify which assets are performing well and which need improvement to optimize your campaigns like a pro.

What our customers say

“Artwork Flow’s ability to implement different regulatory needs has been remarkable. It has cut label review time from 30 to 10 minutes and tripled our efficiency. The speed of delivery is amazing to keep our business going.”

Home Chef testimonial for Artwork Flow.
Wayne Kuhn.
Food Labeling Specialist, Home Chef

What our customers say

“Artwork Flow’s online artwork management automates multiple iterations of workflows for artwork approval and offers a single point of storage for all digital assets. It’s flexible for technical teams.”

Ankit Srivastava's testimonial on Artwork Flow.
Ankit Srivastava
Senior Project Manager, Diageo

What our customers say

“What stands out most about Artwork Flow is its simplicity and effectiveness. It’s remarkably user-friendly, turning the complex dance of artwork management into a breeze. Overall, the platform has been instrumental in cutting down the approval time and boosting our go-to-market speed with a fun and efficient workflow.”

Valentine's testimonial on Artwork Flow.
Valentine F.
Innovation Project Manager, Lavie Foods

What our customers say

"We found Artwork Flow to be a very comprehensive and well-thought-out piece of software that had been developed through the lens of the user. The training and support were first class with weekly check-ins which was so helpful."

Susan's testimonial on Artwork Flow.
Susan E
Director of Marketing and Innovation, Quest Personal Care

What our customers say

"Artwork Flow allows us to collaborate in a way that we haven’t before. The ability to create designs, make notes, compare versions and store them in one place has allowed us to not rely on emails and the cumbersome tools we have used in the past. It also keeps me honest by making sure I'm meeting my tasks on time."

How Jones Dairy Farm used Artwork Flow's creative management software
Lisa Caras
Marketing Manager, Jones Dairy Farm

What our customers say

"Thanks to Artwork Flow, collating comments on creatives and setting up workflows is seamless now. Also, what I really liked about the platform is the digital library, being able to have different versions of our creatives has been really good for our technical and food safety teams."

William Page
William Page
Marketing and Branding Manager, Simply Lunch

What our customers say

“Before we started using this artwork approval software, it was far too easy for the details of our various projects to fall through the cracks in the back-and-forth of email. Now, everything is consolidated in one place.”

Manny Arthur
Manny Arthur
Design Manager, LesserEvil

What our customers say

“Artwork Flow is a fantastic product with an amazing team behind it to support.”

Leo Smirnov
Leo Smirnov
Creative Director, DS Healthcare Group

Frequently asked questions

What is brand asset management?

Brand asset management involves storing, organizing, and distributing a brand’s digital assets — logos, images, and other marketing materials — to maintain consistency and integrity, and enhance brand recognition.

Why do brands need brand asset management?

Digital adoption, ever-increasing marketing channels and campaigns, and a booming remote work culture have made brand asset management critical to running a business and unlocking its full potential.

What are brand assets?

Any asset pertaining to brand’s core identity, including its logo, typography, packaging, and marketing material, is a brand asset. 

How does brand asset management differ from digital asset management?

Digital asset management includes a broad range of digital assets pertaining to the entire organization. Brand asset management, on the other hand, is mainly about assets related to the brand’s own identity. 

What features should I look for in a brand asset management software?

You should look for a solid asset library with robust search and sharing functionalities. A brand asset management software should also help you with version control, role-based access, integrations with traditional asset storage platforms, and more. 

Talk to us today
Manage your creatives and go to market faster with Artwork Flow.
Book a demo

Campaign management just got a whole lot easier!

No more shying away from setting ambitious campaign goals. Seamlessly plan, create, and execute campaigns across all your marketing channels. Artwork Flow works as an intelligent campaign management software, making your life easier and your campaigns more successful.

Launch smarter campaigns with flexible workflows

Store and manage all your creative assets in a central hub.
Find faster: Contextual search, smart tags, and other filters help you find any asset in an instant.
Organise smarter: Sort assets based on projects and campaigns. Bulk select items to move to a different location and add to Favourites for quick access. 
Control better: Share assets with anyone, enabling granular access to control who sees what.
Access more: Download an asset in any format, access version history, check compliance scores, and leave feedback comments all through the same screen.
Online Proofing Tool

Creative workflow

A virtual workspace that reduces repetitive and manual tasks.
Build custom workflows: Run complex projects with flexible workflows and use pre-set templates if needed.
Manage projects easily: Know how a project is moving along and gain transparency with elaborate List views and Gantt charts.
Reduce approval time: Access our set of intuitive proofing tools and make annotations for accurate feedback and quick approvals.
Stay up-to-date: Access real-time dashboards and get notifications on task updates, pending reviews, and more.
Digital Asset Management

Creative automation

Optimize creative design and scale brand assets faster.
Use generative AI: Craft your vision with descriptive prompts and watch our AI transform them into stunning images.
Import designs: Connect to Figma, Illustrator, and other tools for quick access to designs.
Design smarter: Use our pre-set templates or design from scratch with our intuitive design features.
Scale with ease: Instantly generate multiple creative variations from a single design for different demographics!
Book a demo
Organized Campaign Asset Management

Everything you need for your creative workflow

Create

Import designs from your favorite tool or design with us. Use generative AI and creative scaling to scale designs to multiple formats in a snap.

Collaborate

Build workflows and get a clear picture of your entire team’s tasks with List views and Gantt charts. Streamline feedback with proofing tools and annotations.

Organize

A single home for all your creatives. Retrieve previous versions, share via links, search using smart tags, and add comments all from one screen.

Launch

Go to market faster! Get your designs approved faster than ever before with workflows, DAM, creative scaling, integrations, and more. 

Why Artwork Flow

75
%
More efficiency
60
%
Faster speed to market
1000
+
Staff hours saved
600
K
Saved annually

People use Artwork Flow to…

Strengthen branding

Brand guidelines and compliance scores define guidelines for your brand, giving your customers a consistent brand experience.

Artwork flow
Scale assets

Reach a wider audience. Generate multiple creatives at scale in a snap for different platforms without the design headaches.

Maintain compliance with FDA and other regulations with compliance checklists. Proof packaging labels faster for 100% accuracy.

Collaborate better

Share assets, annotate, and access integrations. Use List view & Gantt charts for seamless project management.

Proof faster

Catch errors for 100% error-free creatives with our intuitive proofing tools. Don’t let silly mistakes slip through the cracks.

Design seamlessly

Design like a pro. Create designs with ease via smart layering. Use custom templates or try our generative AI to design smarter.

Manage workflows

Build custom workflows and use templates for a more tailored experience, with a suite of features that cater to your unique needs.

Search smarter

Smart tags, version control, and comments to keep track of all your creatives, so you can find what you need when you need it.

Case studies

How Quest Personal Care achieved a 50% reduction in label iterations with Artwork Flow

Read case study

How India Gate reduced its artwork lifecycle TAT by 40% with Artwork Flow

Read case study

3X Faster Approvals, Zero Errors: This Retail Conglomerate's Artwork Flow Transformation

Read case study

How Jones Dairy Farm achieved 75% higher efficiency with Artwork Flow

From sausage to software: How Jones Dairy Farm ditched their manual creative process and increased efficiency by 75% with Artwork Flow.

Read case study

How Prana Organic Streamlined Creative Collaboration with Artwork Flow

Find out how the Canadian food brand, Prana Organic, uses Artwork Flow to accelerate their packaging design reviews and reduce time to market.

Read case study

How Simply Lunch Gets 100% Visibility into the Creative Process with Artwork Flow

Find out how UK-based food-to-go brand Simply Lunch uses Artwork Flow to manage their creative process from end to end and go to market faster.

Read case study

How Savencia Improved Traceability With Versioning And Sped Up Their GTM

Discover how international dairy brand Savencia uses Artwork Flow to improve accountability, avoid information loss and confusion, and go to market faster.

Read case study

How Chitale Saved Over 1000 Man-Hours Every Month - Artwork Flow

How Chitale managed to save time, cut down launch delays, and reduce revision and recall errors. This case study details challenges faced at Chitale and how Artwork Flow revolutionised their process.

Read case study

How Forest Essentials Reduced Significant Costs With Efficient Artwork Management

Forest Essentials is a global luxury Ayurveda brand that infuses ancient wisdom and modern aesthetics to craft organic products. Since its inception in 2000, the brand has expanded to 120 Countries.

Read case study

How Havmor Went From Grappling With Ineffective Communication To Approving 10 Artworks Everyday

How Havmor improved its Retail Speed To Market by over 70% with Artwork Flow. This case study lays out Havmor’s challenges and how Artwork Flow resolved them to bring desirable results.

Read case study

Chemicals Major Indofil Expedites Label Launches Using Artwork Flow

Artwork Flow enabled Indofil to seamlessly implement a digital solution while their teams were working remotely. It helped them reduce their approval time and increase efficiency

Read case study

How Teabox improved their artwork management process with Artwork Flow

How Teabox improved their artwork management process with Artwork Flow. With real-time progress tracking, reporting metrics and an audit trail, they now get Artworks released to market, in time.

Read case study

How LesserEvil Is Improving Team Collaboration For Faster Artwork Approvals

Read how Lesser Evil, the snack brand trendsetter onboarded Artwork Flow to increase efficiency, reduce labeling errors, and release artworks faster.

Read case study

Sarvotham Care Achieves 80% Faster Approvals with Artwork Flow

See how contract manufacturing brand, Sarvotham Care onboarded Artwork Flow to improve alignment between teams and speed up their artwork approval processes for efficient workflows.

Read case study

Ashish Life Science Increased their Approval Rate by 70% with Artwork Flow

See how Ashish Life Science seamlessly implemented a digital solution to their artwork management process. It helped them reduce their approval time and increase efficiency across teams.

Read case study

What our customers say

“Artwork Flow’s ability to implement different regulatory needs has been remarkable. It has cut label review time from 30 to 10 minutes and tripled our efficiency. The speed of delivery is amazing to keep our business going.”

Home Chef testimonial for Artwork Flow.
Wayne Kuhn.
Food Labeling Specialist, Home Chef

What our customers say

“Artwork Flow’s online artwork management automates multiple iterations of workflows for artwork approval and offers a single point of storage for all digital assets. It’s flexible for technical teams.”

Ankit Srivastava's testimonial on Artwork Flow.
Ankit Srivastava
Senior Project Manager, Diageo

What our customers say

“What stands out most about Artwork Flow is its simplicity and effectiveness. It’s remarkably user-friendly, turning the complex dance of artwork management into a breeze. Overall, the platform has been instrumental in cutting down the approval time and boosting our go-to-market speed with a fun and efficient workflow.”

Valentine's testimonial on Artwork Flow.
Valentine F.
Innovation Project Manager, Lavie Foods

What our customers say

"We found Artwork Flow to be a very comprehensive and well-thought-out piece of software that had been developed through the lens of the user. The training and support were first class with weekly check-ins which was so helpful."

Susan's testimonial on Artwork Flow.
Susan E
Director of Marketing and Innovation, Quest Personal Care

What our customers say

"Artwork Flow allows us to collaborate in a way that we haven’t before. The ability to create designs, make notes, compare versions and store them in one place has allowed us to not rely on emails and the cumbersome tools we have used in the past. It also keeps me honest by making sure I'm meeting my tasks on time."

How Jones Dairy Farm used Artwork Flow's creative management software
Lisa Caras
Marketing Manager, Jones Dairy Farm

What our customers say

"Thanks to Artwork Flow, collating comments on creatives and setting up workflows is seamless now. Also, what I really liked about the platform is the digital library, being able to have different versions of our creatives has been really good for our technical and food safety teams."

William Page
William Page
Marketing and Branding Manager, Simply Lunch

What our customers say

“Before we started using this artwork approval software, it was far too easy for the details of our various projects to fall through the cracks in the back-and-forth of email. Now, everything is consolidated in one place.”

Manny Arthur
Manny Arthur
Design Manager, LesserEvil

What our customers say

“Artwork Flow is a fantastic product with an amazing team behind it to support.”

Leo Smirnov
Leo Smirnov
Creative Director, DS Healthcare Group

Integrate with tools you love using every day 

From Slack to Teams, Illustrator, and much more  — Artwork Flow integrates with tools that make work easier.

VIEW INTEGRATIONS

Take the
out of creative operations management with Artwork Flow!

Frequently asked questions

What is a creative project management software? 

Creative project management software is a type of software that helps brand and marketing teams manage creative projects with greater efficiency. These software tools typically include features such as project planning and tracking, task management, team collaboration tools, resource allocation, and reporting.Creative project management software is often used by creative, branding, or marketing teams to manage projects such as graphic design, brand asset creation, marketing collateral designs, product label and packaging designs, video production, and other creative endeavors.

How to choose the right creative operations platform for your team? 

Here are some steps to choose the right creative operations tool for your team:
 

  • Identify your goals: Understand the specific pain points and needs of your team and make a list of the key features. Do you need better collaboration, streamlined approval cycles, asset management, or something else? 
  • Involve your team members/departments: Gather input from all relevant people, including designers, project managers, content creators, and decision-makers.
  • Research and compare: Look for platforms that offer the right mix of workflow management, collaboration, asset management, and other essential features.
  • Consider scalability: Consider your team's future growth and scalability. Will the platform be able to accommodate an expanding team and increasing project volume? 
  • Centralized solution: Look for a centralized solution that meets all your requirements so your team doesn’t have to rely on multiple tools. 
How does Artwork Flow help with creative operations? 

Artwork Flow is a creative operations platform that streamlines the creative process by organizing creatives, managing workflows, and improving collaboration. Here are some of the ways it helps: 

  • Helps organize brand assets in a centralized location.
  • Build custom workflows to manage projects with progress tracking and checklists.
  • Streamline the feedback cycle with annotations and proofing tools.
  • Creative scaling to scale creatives for different channels. 
  • Maintain brand consistency and compliance with brand guidelines and compliance scores. 
Why are creative operations important?

Creative operations are important because they help creative teams improve their efficiency at work, allowing them to produce high-quality work at a faster pace. Here’s how creative operations help teams optimize their processes:

  • Improving efficiency: Creative operations help streamline workflows, automate routine tasks, and reduce manual processes, freeing up time for more creative work.
  • Ensuring consistency: By creating standardized processes, templates, and guidelines, creative operations help ensure that all work aligns with the brand's visual identity, messaging, and tone.
  • Reducing errors and revisions: By implementing approval workflows and version control, teams can catch errors and make changes earlier in the process, reducing the likelihood of revisions later on.
  • Improving collaboration: By providing tools for communication, project management, and asset sharing, creative operations help ensure that everyone is on the same page and working towards the same goals. 
  • Increasing speed to market: Creative operations help teams work faster, which can result in shorter production cycles and faster speed to market. This is particularly important in industries where timing is critical, such as advertising and marketing.

Deliver personalized ads across channels

Creative automation makes sure your ads are always relevant and personalized. Reach a wider audience with customized ads and engage the right way with Artwork Flow’s creative studio.

Creative studio for customized ads at ANY scale

AI-led ad design

Flexibility to design customized ads with ease.
Build custom templates: Add elements – headlines, images, copy – to build your template and modify as needed.
Use AI prompts: Type in your idea and let our AI generate ad variations in seconds, that would otherwise take days. 
Import designs: Design from scratch or fetch files from your favorite design tools to get moving.
Design faster: Use creative elements with image editing features such as adjustments and overlays to reduce design time.

Brand-aligned customized ads

Stay brand-consistent at any scale.
Set up predefined templates: Choose which design elements remain locked while providing flexibility for customization.
Design in line with your brand: Predefine your brand colors and logos with easy access to brand guidelines to ensure everyone is on the same page.
Auto-enforce brand compliance: Leverage compliance scores to guarantee a consistent omni-channel brand experience.

Personalized ad scaling

Go from 0 to 1000+ designs in a snap.
Streamline customization: Customize multiple templates using data sources like CSV files, ensuring creative efficiency.
Reduce production time: Make bulk edits to creatives and create 1000s of variations with our creative studio.
AI-powered creativity: Expand creatives using both fixed and flexible elements, delivering diverse, on-brand ads.
Design multilingual ads: Generate customized ads with relevant content across demographics, all powered by flexible, custom-defined fields.
Book a demo

Unified workspace

Don't let campaigns linger in approval limbo.
Streamline ad approvals: Consolidate task status, feedback comments, and sign-offs in a single workspace.
Simplify asset management: Manage assets with an intuitive asset library and access them swiftly through smart tags and advanced search functionality. 
Efficient collaboration: Set up workflows and establish shared workspaces with role-based access for quick reviews and approvals. 
Real-time feedback: Effortlessly exchange and address feedback in real-time with annotations and proofing tools. 

Everything you need for your creative workflow

Brand governance

Ensure brand consistency with predefined templates, guidelines, and compliance scores.

Creative freedom

Spend less time on busywork. Focus on the bigger picture with AI-driven automation.

Ad personalization

Deliver personalized ads at scale with custom templates and AI-led creative production.

Speed to market

Streamline ad approvals, asset management, and collaboration for faster campaigns.

Why Artwork Flow

75
%
More efficiency
60
%
Faster speed to market
1000
+
Staff hours saved
600
K
Saved annually

People use Artwork Flow to…

Strengthen branding

Brand guidelines and compliance scores define guidelines for your brand, giving your customers a consistent brand experience.

Artwork flow
Scale brand assets

Reach a wider audience. Generate multiple creatives at scale in a snap for different platforms without the design headaches.

Maintain compliance with FDA and other regulations with compliance checklists. Proof packaging labels faster for 100% accuracy.

Collaborate better

Share assets, annotate, and access integrations. Use List view & Gantt charts for seamless project management.

Proof faster

Catch errors for 100% error-free creatives with our intuitive proofing tools. Don’t let silly mistakes slip through the cracks.

Design seamlessly

Design like a pro. Create designs with ease via smart layering. Use custom templates or try our generative AI to design smarter.

Manage workflows

Build custom workflows and use templates for a more tailored experience, with a suite of features that cater to your unique needs.

Search smarter

Smart tags, version control, and comments to keep track of all your creatives, so you can find what you need when you need it.

Case studies

How Quest Personal Care achieved a 50% reduction in label iterations with Artwork Flow

Read case study

How India Gate reduced its artwork lifecycle TAT by 40% with Artwork Flow

Read case study

3X Faster Approvals, Zero Errors: This Retail Conglomerate's Artwork Flow Transformation

Read case study

How Jones Dairy Farm achieved 75% higher efficiency with Artwork Flow

From sausage to software: How Jones Dairy Farm ditched their manual creative process and increased efficiency by 75% with Artwork Flow.

Read case study

How Prana Organic Streamlined Creative Collaboration with Artwork Flow

Find out how the Canadian food brand, Prana Organic, uses Artwork Flow to accelerate their packaging design reviews and reduce time to market.

Read case study

How Simply Lunch Gets 100% Visibility into the Creative Process with Artwork Flow

Find out how UK-based food-to-go brand Simply Lunch uses Artwork Flow to manage their creative process from end to end and go to market faster.

Read case study

How Savencia Improved Traceability With Versioning And Sped Up Their GTM

Discover how international dairy brand Savencia uses Artwork Flow to improve accountability, avoid information loss and confusion, and go to market faster.

Read case study

How Chitale Saved Over 1000 Man-Hours Every Month - Artwork Flow

How Chitale managed to save time, cut down launch delays, and reduce revision and recall errors. This case study details challenges faced at Chitale and how Artwork Flow revolutionised their process.

Read case study

How Forest Essentials Reduced Significant Costs With Efficient Artwork Management

Forest Essentials is a global luxury Ayurveda brand that infuses ancient wisdom and modern aesthetics to craft organic products. Since its inception in 2000, the brand has expanded to 120 Countries.

Read case study

How Havmor Went From Grappling With Ineffective Communication To Approving 10 Artworks Everyday

How Havmor improved its Retail Speed To Market by over 70% with Artwork Flow. This case study lays out Havmor’s challenges and how Artwork Flow resolved them to bring desirable results.

Read case study

Chemicals Major Indofil Expedites Label Launches Using Artwork Flow

Artwork Flow enabled Indofil to seamlessly implement a digital solution while their teams were working remotely. It helped them reduce their approval time and increase efficiency

Read case study

How Teabox improved their artwork management process with Artwork Flow

How Teabox improved their artwork management process with Artwork Flow. With real-time progress tracking, reporting metrics and an audit trail, they now get Artworks released to market, in time.

Read case study

How LesserEvil Is Improving Team Collaboration For Faster Artwork Approvals

Read how Lesser Evil, the snack brand trendsetter onboarded Artwork Flow to increase efficiency, reduce labeling errors, and release artworks faster.

Read case study

Sarvotham Care Achieves 80% Faster Approvals with Artwork Flow

See how contract manufacturing brand, Sarvotham Care onboarded Artwork Flow to improve alignment between teams and speed up their artwork approval processes for efficient workflows.

Read case study

Ashish Life Science Increased their Approval Rate by 70% with Artwork Flow

See how Ashish Life Science seamlessly implemented a digital solution to their artwork management process. It helped them reduce their approval time and increase efficiency across teams.

Read case study

What our customers say

“Artwork Flow’s ability to implement different regulatory needs has been remarkable. It has cut label review time from 30 to 10 minutes and tripled our efficiency. The speed of delivery is amazing to keep our business going.”

Home Chef testimonial for Artwork Flow.
Wayne Kuhn.
Food Labeling Specialist, Home Chef

What our customers say

“Artwork Flow’s online artwork management automates multiple iterations of workflows for artwork approval and offers a single point of storage for all digital assets. It’s flexible for technical teams.”

Ankit Srivastava's testimonial on Artwork Flow.
Ankit Srivastava
Senior Project Manager, Diageo

What our customers say

“What stands out most about Artwork Flow is its simplicity and effectiveness. It’s remarkably user-friendly, turning the complex dance of artwork management into a breeze. Overall, the platform has been instrumental in cutting down the approval time and boosting our go-to-market speed with a fun and efficient workflow.”

Valentine's testimonial on Artwork Flow.
Valentine F.
Innovation Project Manager, Lavie Foods

What our customers say

"We found Artwork Flow to be a very comprehensive and well-thought-out piece of software that had been developed through the lens of the user. The training and support were first class with weekly check-ins which was so helpful."

Susan's testimonial on Artwork Flow.
Susan E
Director of Marketing and Innovation, Quest Personal Care

What our customers say

"Artwork Flow allows us to collaborate in a way that we haven’t before. The ability to create designs, make notes, compare versions and store them in one place has allowed us to not rely on emails and the cumbersome tools we have used in the past. It also keeps me honest by making sure I'm meeting my tasks on time."

How Jones Dairy Farm used Artwork Flow's creative management software
Lisa Caras
Marketing Manager, Jones Dairy Farm

What our customers say

"Thanks to Artwork Flow, collating comments on creatives and setting up workflows is seamless now. Also, what I really liked about the platform is the digital library, being able to have different versions of our creatives has been really good for our technical and food safety teams."

William Page
William Page
Marketing and Branding Manager, Simply Lunch

What our customers say

“Before we started using this artwork approval software, it was far too easy for the details of our various projects to fall through the cracks in the back-and-forth of email. Now, everything is consolidated in one place.”

Manny Arthur
Manny Arthur
Design Manager, LesserEvil

What our customers say

“Artwork Flow is a fantastic product with an amazing team behind it to support.”

Leo Smirnov
Leo Smirnov
Creative Director, DS Healthcare Group

Integrate with tools you love using every day 

From Slack to Teams, Illustrator, and much more  — Artwork Flow integrates with tools that make work easier.

VIEW INTEGRATIONS

Upgrade your ads with AI

Personalize ad creation with Artwork Flow for efficiency and speed.

Frequently asked questions

What is ad customization?

Ad customization refers to the process of tailoring advertisements to suit specific needs, preferences, or target audiences. It involves making adjustments to elements such as ad design, content, messaging, and visuals to ensure that the ad resonates effectively with its intended audience. Ad customization allows businesses to create more personalized and relevant advertising campaigns, increasing the chances of engagement and conversion.

How to do ad personalization?

Here are some steps to choose the right creative operations tool for your team:
 

  • Understand your audience: Start by gaining a deep understanding of your target audience. Collect data on their preferences, behaviors, and demographics.
  • Segment your audience: Divide your audience into different segments based on their characteristics and preferences. This allows you to create more relevant ad content.
  • Research and compare: Look for platforms that offer the right mix of workflow management, collaboration, asset management, and other essential features.
  • Craft personalized content: Develop ad content that speaks directly to each audience segment. Tailor your headlines, copy, and visuals to resonate with their interests. 
  • Utilize AI technology: Consider using AI-driven tools like Artwork Flow to automate and streamline the personalization process. These tools can generate personalized ad variations at scale.
How does creative automation work?

Creative automation works by generating as many creative variations as you need without manually designing each one. With AI and automation, you can bulk edit creative variables in each design and produce designs in different sizes and layouts for various channels. Basically, all you need is one master design which can then be adapted to multiple designs to fit your needs.

What is the best AI for creating ads?

The best AI for creating ads may vary depending on your specific needs and preferences. However, some popular AI tools for ad creation include Canva, Adobe Sensei, and Artwork Flow. These platforms offer a range of features, from customizable templates to AI-driven design assistance, allowing you to choose the one that best suits your requirements.

What is creative production management?

Creative production management is the process that allows creative teams to set up workflows, create designs at scale, track tasks, and manage campaigns or projects in a unified manner. Features such as a digital asset library also make it easy to store and retrieve creative assets with ease using smart tags and other advanced filters, improving productivity and efficiency.

Brand management made easy for you

Elevate your brand’s journey with Artwork Flow. With effective brand management, run campaigns on multiple channels, avoid asset duplication, and collaborate efficiently while securing brand value.

Maintain your brand image on the go with
brand management

Centralize asset management

Organize and distribute brand assets securely.
AI-powered asset library: Store, manage, and generate your brand assets in a single repository.
Quick access: Find approved assets for campaigns with ease using smart tags.
Version control: Stay updated with the latest iterations in brand assets.
Online Proofing Tool

Stay brand compliant

Ensure all marketing materials meet your brand guidelines.
Intelligent brand score: Automate compliance checks to ensure you use updated brand logos, colors, and fonts in campaigns and packaging labels to maintain brand identity.
Brand guidelines: Upload, implement, and share brand guidelines with your team from a single source to stay on-brand across channels.
Legal and regulatory compliance: Protect your brand with a built-in FDA guidelines checker that makes sure your packaging labels are compliant.
Digital Asset Management

Proofread creatives the smart way

Send out creatives that are error-free.
Smart proofing: Use AI to point out typos and compliance issues in each asset.
Brand hygiene: Reduce costly revisions and rollbacks by identifying branding errors in your marketing materials before going live.
Right feedback: Leave accurate comments with annotations on creatives.
Book a demo
Organized Campaign Asset Management

Simplify creative workflows

Automate your day-to-day branding activities.
Streamline multi-stage reviews: Get various stakeholders’ approvals on multiple creatives in time to publish them.
Custom workflows: Create flexible workflows to schedule and align tasks efficiently with team members to execute large-scale campaigns.
Check project status: Keep clear track of projects using Gantt charts and list views to not miss out on deadlines.
Digital Asset Management

Benefits of brand management

Maintain a consistent brand

If you provide a varied brand experience to your customers each time, you can’t engage with them in the long run.

Gain brand recognition

A well-managed brand can stand out from the crowd. Through consistent branding and messaging, customers can easily identify your brand.

Build customer loyalty

Brand management includes building customer relationships. A good experience leads to repetitive buys and good word-of-mouth.

Cut unnecessary costs

Effective brand management can avoid errors including duplication of assets and wastage of resources.

Why Artwork Flow

75
%
More efficiency
60
%
Faster speed to market
1000
+
Staff hours saved
600
K
Saved annually

People use Artwork Flow to…

Strengthen branding

Brand guidelines and compliance scores define guidelines for your brand, giving your customers a consistent brand experience.

Artwork flow
Scale assets

Reach a wider audience. Generate multiple creatives at scale in a snap for different platforms without the design headaches.

Maintain compliance with FDA and other regulations with compliance checklists. Proof packaging labels faster for 100% accuracy.

Collaborate better

Share assets, annotate, and access integrations. Use List view & Gantt charts for seamless project management.

Proof faster

Catch errors for 100% error-free creatives with our intuitive proofing tools. Don’t let silly mistakes slip through the cracks.

Design seamlessly

Design like a pro. Create designs with ease via smart layering. Use custom templates or try our generative AI to design smarter.

Manage workflows

Build custom workflows and use templates for a more tailored experience, with a suite of features that cater to your unique needs.

Search smarter

Smart tags, version control, and comments to keep track of all your creatives, so you can find what you need when you need it.

Case studies

How Quest Personal Care achieved a 50% reduction in label iterations with Artwork Flow

Read case study

How India Gate reduced its artwork lifecycle TAT by 40% with Artwork Flow

Read case study

3X Faster Approvals, Zero Errors: This Retail Conglomerate's Artwork Flow Transformation

Read case study

How Jones Dairy Farm achieved 75% higher efficiency with Artwork Flow

From sausage to software: How Jones Dairy Farm ditched their manual creative process and increased efficiency by 75% with Artwork Flow.

Read case study

How Prana Organic Streamlined Creative Collaboration with Artwork Flow

Find out how the Canadian food brand, Prana Organic, uses Artwork Flow to accelerate their packaging design reviews and reduce time to market.

Read case study

How Simply Lunch Gets 100% Visibility into the Creative Process with Artwork Flow

Find out how UK-based food-to-go brand Simply Lunch uses Artwork Flow to manage their creative process from end to end and go to market faster.

Read case study

How Savencia Improved Traceability With Versioning And Sped Up Their GTM

Discover how international dairy brand Savencia uses Artwork Flow to improve accountability, avoid information loss and confusion, and go to market faster.

Read case study

How Chitale Saved Over 1000 Man-Hours Every Month - Artwork Flow

How Chitale managed to save time, cut down launch delays, and reduce revision and recall errors. This case study details challenges faced at Chitale and how Artwork Flow revolutionised their process.

Read case study

How Forest Essentials Reduced Significant Costs With Efficient Artwork Management

Forest Essentials is a global luxury Ayurveda brand that infuses ancient wisdom and modern aesthetics to craft organic products. Since its inception in 2000, the brand has expanded to 120 Countries.

Read case study

How Havmor Went From Grappling With Ineffective Communication To Approving 10 Artworks Everyday

How Havmor improved its Retail Speed To Market by over 70% with Artwork Flow. This case study lays out Havmor’s challenges and how Artwork Flow resolved them to bring desirable results.

Read case study

Chemicals Major Indofil Expedites Label Launches Using Artwork Flow

Artwork Flow enabled Indofil to seamlessly implement a digital solution while their teams were working remotely. It helped them reduce their approval time and increase efficiency

Read case study

How Teabox improved their artwork management process with Artwork Flow

How Teabox improved their artwork management process with Artwork Flow. With real-time progress tracking, reporting metrics and an audit trail, they now get Artworks released to market, in time.

Read case study

How LesserEvil Is Improving Team Collaboration For Faster Artwork Approvals

Read how Lesser Evil, the snack brand trendsetter onboarded Artwork Flow to increase efficiency, reduce labeling errors, and release artworks faster.

Read case study

Sarvotham Care Achieves 80% Faster Approvals with Artwork Flow

See how contract manufacturing brand, Sarvotham Care onboarded Artwork Flow to improve alignment between teams and speed up their artwork approval processes for efficient workflows.

Read case study

Ashish Life Science Increased their Approval Rate by 70% with Artwork Flow

See how Ashish Life Science seamlessly implemented a digital solution to their artwork management process. It helped them reduce their approval time and increase efficiency across teams.

Read case study

What our customers say

“Artwork Flow’s ability to implement different regulatory needs has been remarkable. It has cut label review time from 30 to 10 minutes and tripled our efficiency. The speed of delivery is amazing to keep our business going.”

Home Chef testimonial for Artwork Flow.
Wayne Kuhn.
Food Labeling Specialist, Home Chef

What our customers say

“Artwork Flow’s online artwork management automates multiple iterations of workflows for artwork approval and offers a single point of storage for all digital assets. It’s flexible for technical teams.”

Ankit Srivastava's testimonial on Artwork Flow.
Ankit Srivastava
Senior Project Manager, Diageo

What our customers say

“What stands out most about Artwork Flow is its simplicity and effectiveness. It’s remarkably user-friendly, turning the complex dance of artwork management into a breeze. Overall, the platform has been instrumental in cutting down the approval time and boosting our go-to-market speed with a fun and efficient workflow.”

Valentine's testimonial on Artwork Flow.
Valentine F.
Innovation Project Manager, Lavie Foods

What our customers say

"We found Artwork Flow to be a very comprehensive and well-thought-out piece of software that had been developed through the lens of the user. The training and support were first class with weekly check-ins which was so helpful."

Susan's testimonial on Artwork Flow.
Susan E
Director of Marketing and Innovation, Quest Personal Care

What our customers say

"Artwork Flow allows us to collaborate in a way that we haven’t before. The ability to create designs, make notes, compare versions and store them in one place has allowed us to not rely on emails and the cumbersome tools we have used in the past. It also keeps me honest by making sure I'm meeting my tasks on time."

How Jones Dairy Farm used Artwork Flow's creative management software
Lisa Caras
Marketing Manager, Jones Dairy Farm

What our customers say

"Thanks to Artwork Flow, collating comments on creatives and setting up workflows is seamless now. Also, what I really liked about the platform is the digital library, being able to have different versions of our creatives has been really good for our technical and food safety teams."

William Page
William Page
Marketing and Branding Manager, Simply Lunch

What our customers say

“Before we started using this artwork approval software, it was far too easy for the details of our various projects to fall through the cracks in the back-and-forth of email. Now, everything is consolidated in one place.”

Manny Arthur
Manny Arthur
Design Manager, LesserEvil

What our customers say

“Artwork Flow is a fantastic product with an amazing team behind it to support.”

Leo Smirnov
Leo Smirnov
Creative Director, DS Healthcare Group

Integrate with tools you love using every day 

From Slack to Teams, Illustrator, and much more  — Artwork Flow integrates with tools that make work easier.

VIEW INTEGRATIONS

Take the
out of creative operations management with Artwork Flow!

Frequently asked questions

What is brand management?

Brand management is preserving the brand’s image throughout the marketing process—from creating to maintaining the brand—to achieving specific business goals. The right brand management strategy can influence how an audience perceives the brand in their eyes. Effective brand management is essential for businesses to succeed in a competitive market.

What is the role of brand guidelines in brand management?

Brand guidelines are a set of rules and standards that define how a brand's identity should be used in terms of visual and verbal language. They ensure consistency in branding across all materials and channels. 

What are the key elements of brand management?

The 5 key elements of brand management include:

  • Brand identity: This is the core of brand management and includes defining the brand's purpose, values, mission, and vision along with the brand's personality, voice, and positioning in the market.
  •  Brand equity: Brand equity is where the audience associates with a brand that is built over time through consistent branding, positive customer experiences, and effective marketing strategies.
  • Brand positioning: It determines where the brand stands in the market, its unique value proposition, and how it differentiates itself from competitors.
  • Brand assets: Brand assets include logos, graphics, and marketing materials. Right brand management ensures they are easily accessible and consistently used across all marketing channels.
  • Brand loyalty: It defines how satisfied are the customers with your brand by the way they engage with your brand. You can nurture them for the long term by providing good brand experiences and customer support.
How can AI contribute success to brand management?

With the rise of AI, it can benefit brand management in many ways.

  • Data analysis and insights: AI can analyze vast amounts of data from social media, customer feedback, and market trends to provide actionable insights about brand perception and sentiment. This helps brands understand how they are perceived and make data-driven decisions to improve their image.
  • Personalization: AI enables brands to create personalized customer experiences by tailoring content and recommendations based on individual preferences and behavior. This enhances customer engagement and loyalty by delivering meaningful interactions.
  • Content generation and optimization: AI-powered tools can generate and optimize content, ensuring it aligns with brand guidelines and resonates with the target audience. This streamlines content production and helps maintain consistency in messaging.
  • Chatbots and virtual assistants: AI-driven chatbots and virtual assistants can provide quick and consistent customer support, answering queries and resolving issues 24/7. This leads to customer satisfaction.
  • Predictive analytics: AI can forecast trends and market shifts, helping brands stay ahead of the competition. By analyzing past data and market signals, brands can make informed decisions about their brand positioning and marketing strategies.
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