How Quest Personal Care achieved a 50% reduction in label iterations with Artwork Flow

Mitha Shameer

May 17, 2024

Other Stories

Industry:
Cosmetics

How Quest Personal Care achieved a 50% reduction in label iterations with Artwork Flow

50

%

Reduction in artwork revisions

90

%

Reduction in artwork retrieval time

100

%

Clarity on task progress

Established in 1991, Quest Personal Care Global Ltd (QPC) began its journey as a manufacturer of cosmetic cotton products. Today, the brand is an industry leader in disposable care products spanning skincare, beauty, and personal care solutions.

With a focus on accessibility and effectiveness, QPC has become a trusted partner for retailers worldwide, selling products in over  90 countries.

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The challenge:

Complex artwork management and long feedback cycles

The Quest team relied heavily on emails and internal servers to complete artwork reviews. This also meant using Google Docs for adding feedback comments.

Without a proper tool in place, minute changes required detailed feedback. Excessive back-and-forth during reviews meant it was easy for important feedback to slip through the cracks.

The ad hoc nature of the process and lack of version control also led to limited scope for documentation and insufficient visibility into the creative review process.

The solution:

Why Artwork Flow?

After a short trial where Artwork Flow collected prerequisites from the team, any operational gaps were addressed during implementation. Features around project visibility and accessibility were customized to align with the organization’s standards and requirements. From hosting open house sessions to address any doubts to providing 24/7 support and early access to new features, and even monthly product updates and training sessions, Artwork Flow ensured that the Quest team could continue to experience the best of the tool’s solutions.

Streamlined project management

Intuitive dashboards show a detailed overview of projects for seamless project management. Enhanced project visibility allows tracking of file and task statuses.

Shorter feedback cycles and effective collaboration

The entire artwork approval process and team tasks have been streamlined on a single platform, eliminating confusion. Users can share actionable feedback using annotations in one go, reducing artwork revisions and simplifying the feedback cycle.

The result

Faster approvals and fewer revisions

Accessing and retrieving files is now much easier compared to using emails, taking only 45 seconds instead of 6 to 8 minutes. With a streamlined feedback structure, artwork revisions and errors are cut by 50%.

"We found Artwork Flow to be a very comprehensive and well-thought-out piece of software that had been developed through the lens of the user. The training and support were first class with weekly check-ins which was so helpful."

Sue Elks
Director of Marketing and Innovation, Quest Personal Care

About Artwork Flow

Artwork Flow has been the go-to solution for all things creative management for brands like LesserEvil, Jones Dairy, and Trinchero. Artwork Flow’s user-friendly interface and AI-led features including digital asset management, creative collaboration, online proofing, and project management can streamline the creative lifecycle for any organization. Let Artwork Flow take the complexity out of your creative projects and help your team deliver top-notch results with ease.

Transform your own creative operations with Artwork Flow today