Jones Dairy Farm is a leading meat products manufacturer with an unmatched reputation for high-quality products. What sets Jones Dairy Farm apart is its commitment to its craft, which they have honed and perfected for over 130 years. Their signature pork sausage and Canadian bacon are sure to impress even the most discerning of palates.
A little background
Jones Dairy Farm, a 7th-generation family-owned and operated premium meat manufacturer in Fort Atkinson, Wisconsin, has been shipping products all over the world since 1889. Lisa Caras, their Marketing Manager, is responsible for ensuring that their creatives and designs are top-notch and always innovative.
She works directly with multiple agencies and consultants to create bespoke designs, develop new products, and craft new items while also managing the development of all kinds of assets such as videos, images, and social media posts for their upcoming campaigns.
The roadblocks encountered
For Lisa, updating and creating brand assets was a cumbersome process that involved countless emails and iterations, leading to a significant loss of time and value.
The design and asset development process at Jones Dairy Farm was convoluted, involving countless emails, iterations, rework, and complicated version control that were not effective at all. The operating cost of that process was high, and the results weren't satisfying.
The solution that worked
To achieve their marketing goals in a small business that values every minute, Jones Dairy Farm needed an efficient and effective solution that would closely connect all team members responsible for packaging design, development, and asset management.
The company recognized the issue and reached out to Artwork Flow, who helped streamline their creative development significantly and helped Lisa deliver creatives more efficiently for various marketing campaigns.
The benefits experienced
Since the introduction of Artwork Flow, Jones Dairy Farm has been able to package developments in a quarter of the time it used to take, with projects leaving the door 50% faster than they used to.
The tool's comment and version comparison features have enabled the company to negate emails entirely and avoid rework, while the AI-driven asset library saves time spent locating brand files.
As Lisa highlights, Artwork Flow has enabled Jones Dairy Farm to achieve extreme efficiency, saving time, and providing several benefits across multiple departments, with the company increasing its efficiency by 75%.
Artwork Flow's impact has been invaluable to Lisa, allowing her team to be quick with results, avoid time-consuming emails, and prioritize more strategic work.
Lisa Caras loves Artwork Flow because it allows her to collaborate directly with her agency partners and consultants, saving time and producing optimal results. She uses the platform to develop designs, iterates upon new content, and create innovations every day. She finds the ability to compare one version to another and add comments extremely valuable, allowing her to avoid rework and keep track of all the assets in the library.
Creating a positive impact
As Lisa notes, Artwork Flow has had a significant impact on Jones Dairy Farm's marketing game by reducing the need for emails and rework, saving time, and increasing efficiency. The platform has allowed Lisa and her team to create optimal designs, collaborate with partners and consultants, iterate on new content, and manage all their assets effortlessly.
The collaborative tool's ability to connect all team members, keep tasks in order, and store designs and iterations in one place has been a game-changer for the company.
Moving forward, Lisa and her team is eager and excited to see what new features will be introduced to Artwork Flow and be part of its constant innovation.