How India Gate reduced its artwork lifecycle TAT by 40% with Artwork Flow

Mitha Shameer

April 12, 2024

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How India Gate reduced its artwork lifecycle TAT by 40% with Artwork Flow



Reduction in errors



Staff hours saved on a single artwork



Reduction in TAT

Boasting a rich history spanning over a century, KRBL Limited has emerged as a top-tier packaged rice manufacturer, boasting renowned brands such as India Gate. Their global footprint extends to 82 countries through direct export channels and a robust network of 500 distributors in India. 

The brand distinguishes itself through its commitment to meeting the demands of health-conscious consumers by offering nutritious and balanced dietary products.

Before Artwork Flow, I didn’t know anything like this existed. We now have structured dedicated workflows for each artwork and a proper asset library with version control which was missing earlier.

Akshay Sehgal, Senior Marketing Executive, KRBL Limited

The challenge

Inefficient collaboration and clunky emails

KRBL, with multiple teams including marketing, legal, regulatory, and packaging, relied heavily on traditional methods for day-to-day operations. Managing multiple email chains manually, the approval process lacked structure. 

This led to increased errors in artwork and consumed valuable team time due to the absence of organized workflows for artwork management.

The solution

Why Artwork Flow

Following a personalized demo addressing KRBL's pain points, Artwork Flow provided a streamlined solution. With flexible workflows, an AI-driven asset library, and intuitive proofing tools, KRBL could manage numerous artwork designs efficiently, enhancing collaboration and organization across teams.

A single home for all artwork designs

As a brand with numerous products across various categories, the asset library proved beneficial as it allowed them to store and access artworks from a single location. Artwork Flow allows users to create separate project folders, search using tags, and keep track of the entire version history of a file — features frequently used by all food and beverage brands.

Streamlined workflows to boost work efficiency

Having a flexible workflow is paramount to boost process efficiency and reduce Turnaround Time (TAT). It also helps with project and task visibility. With Artwork Flow, KRBL was able to create and implement highly customizable workflows that paved the way for more organized work.

AI-driven proofing module for error-free artwork

Proofing can be an extensively time-consuming and error-prone process when done manually. Thanks to Artwork Flow, KRBL was able to make use of their favorite feature, the comparison tool, which allowed the team to compare two different artwork designs to spot errors and make quick corrections.

The team also uses other tools such as a measurement scale to check font and logo sizes, spell check for checking spelling, and a color extractor to verify colors. This way, the team was able to reduce artwork errors by 60%.

The result

Faster TAT and streamlined workflows

The retail brand now manages its multiple products with work being done in a more efficient and organized way on the platform. The proofing tools have helped reduce label errors by 60%, and the Turnaround Time (TAT) has decreased from 8 to 10 days to 4 to 6 days.

"With Artwork Flow, work is done in a more efficient manner. Our most loved and used feature is the comparison tool, through which we compare all artworks with the main artwork. Checking font and logo sizes was difficult to do manually. We now use the measurement tool to measure fonts and logo sizes. With Artwork Flow, we have been able to save 20+ staff hours on a single artwork."

Akshay Sehgal
Senior Marketing Executive, KRBL Limited

About Artwork Flow

Artwork Flow has been the go-to solution for all things creative management for brands like LesserEvil, Jones Dairy, and Trinchero. Artwork Flow’s user-friendly interface and AI-led features including digital asset management, creative collaboration, online proofing, and project management can streamline the creative lifecycle for any organization. Let Artwork Flow take the complexity out of your creative projects and help your team deliver top-notch results with ease.

Transform your own creative operations with Artwork Flow today