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Branding best practices

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The Key to Building a Cross-generational Brand (And Why It Matters)

The Key to Building a Cross-generational Brand (And Why It Matters)

Brands that win span generations! This guide explores what makes a brand timeless & how to build one that resonates with everyone, from Gen Z to second generations.

August 1, 2024
How Toblerone and HP Drove a Personalized Campaign for the Ages

How Toblerone and HP Drove a Personalized Campaign for the Ages

In 2023, personalized marketing took flight! Brands like Toblerone & HP soared with unique campaigns. Learn how brands can collaborate and create personalized campaigns and how you can too.

September 5, 2024
How to Build a Resilient Brand for the Long Haul in 2025

How to Build a Resilient Brand for the Long Haul in 2025

Explore the vital concept of brand resilience in 2024. Discover actionable strategies to prepare your brand for a dynamic future, ensuring it thrives amidst evolving expectations and market dynamics.

January 7, 2025
Looking for Font Inspiration? Check Out These 5 Bold Choices for Branding

Looking for Font Inspiration? Check Out These 5 Bold Choices for Branding

First impressions matter, and your brand's typography plays a huge role. Explore 5 bold font choices for branding to make your brand stand out. Elevate your visual identity and leave a great impressi

August 1, 2024
Learn How User-Generated Content Boosted These Brands to the Top

Learn How User-Generated Content Boosted These Brands to the Top

Learn how user-generated content propelled these brands to the top and harness its potential to elevate your own brand. Unleash the power of your audience.

August 1, 2024
40 Rebrand Announcement Examples That Can Inspire Your Rebrand in 2025

40 Rebrand Announcement Examples That Can Inspire Your Rebrand in 2025

Rebranding is more than just changing your logos. Read as we discover the 5 W’s of rebranding along with 40 rebranding announcement examples that can inspire your next rebranding.

February 5, 2025
How X Missed the Spot on Rebranding: And How You Can Do Better

How X Missed the Spot on Rebranding: And How You Can Do Better

Rebranding can be a tricky road to take, as the team at X is finding out the hard way. Luckily, we have the tips and tools to make life easier for you during your own rebrand. Read on to know more!

August 1, 2024
Unlock Brand Potential: A Guide to Smart Asset Management for Maximum ROI

Unlock Brand Potential: A Guide to Smart Asset Management for Maximum ROI

Ever wondered how to get the most out of your brand assets? Read on as we explore the concept of smart asset management practices and tools that can help you maximize your brand ROI.

August 1, 2024
How to Maintain Brand Consistency with BAM Software

How to Maintain Brand Consistency with BAM Software

Struggling to keep your brand consistent across all channels? Learn how to maintain your brand game unfailingly with Brand Asset Management software!

August 1, 2024
What is Brand Storytelling and Why it Matters

What is Brand Storytelling and Why it Matters

Brand storytelling builds lasting connections with your customers and fosters customer loyalty, when done right. Here, we explore how brands can use brand storytelling to do just that.

September 5, 2024
13 Key Brand Differentiation Strategies

13 Key Brand Differentiation Strategies

As your brand grows, you will inevitably face established competitors with loyal customers. In this blog, we explore how you can set your brand apart and grab a larger share of the market.

August 1, 2024
Best and Worst Typefaces for Branding - Artwork Flow

Best and Worst Typefaces for Branding - Artwork Flow

Typefaces can go a long way towards defining your brand, which is why it's essential to make the right choice. In this blog, we explore the best and worst typefaces that could be used in branding.

August 1, 2024
5 DTC Branding Best Practices You Should Know

5 DTC Branding Best Practices You Should Know

Making the best impression on consumers in a competitive landscape is easier said than done. In this blog, we break down what your brand can do to ace the direct-to-consumer marketplace.

August 1, 2024
Cosmetic branding strategy: Building a brand in the beauty industry

Cosmetic branding strategy: Building a brand in the beauty industry

It's a highly competitive industry, but the right branding strategy can help you make your mark on the cosmetics market. In this blog, we explore what it takes to build a winning beauty brand.

October 11, 2024
Best Creative Packaging Ideas for Your Next Project - Artwork Flow

Best Creative Packaging Ideas for Your Next Project - Artwork Flow

If you want your new packaging design to make a splash, an unconventional approach is always likely to stand out. In this blog, we share some of the best packaging ideas to inspire your next design.

August 1, 2024
Best Product packaging launches of 2021 - Artwork Flow

Best Product packaging launches of 2021 - Artwork Flow

Consumer behavior drastically changed over 2020 and 2021.. Here are 13 of the best packaging designs in 2021 that focuses on change in consumer behavior, sustainability, and inclusivity.

August 1, 2024
6 Reasons Why Artwork Management Is Necessary For Your Brand Packaging

6 Reasons Why Artwork Management Is Necessary For Your Brand Packaging

Artwork management software that will transform the way your teams manage artwork & help you efficiently design artwork for your brand packaging. Here's how.

December 29, 2024
A Detailed Look at Packaging Artwork Colors & Their Impact on Branding

A Detailed Look at Packaging Artwork Colors & Their Impact on Branding

Product packaging design is part of your branding. Know how colors of the product packaging can make or break your product’s presence in stores.

October 11, 2024

Branding best practices

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The Key to Building a Cross-generational Brand (And Why It Matters)

Branding

Brands that win span generations! This guide explores what makes a brand timeless & how to build one that resonates with everyone, from Gen Z to second generations.

Rangan Das
May 3, 2024

How Toblerone and HP Drove a Personalized Campaign for the Ages

Branding

In 2023, personalized marketing took flight! Brands like Toblerone & HP soared with unique campaigns. Learn how brands can collaborate and create personalized campaigns and how you can too.

Rangan Das
March 8, 2024

How to Build a Resilient Brand for the Long Haul in 2025

Branding

Explore the vital concept of brand resilience in 2024. Discover actionable strategies to prepare your brand for a dynamic future, ensuring it thrives amidst evolving expectations and market dynamics.

Mrignayni Pandey
February 22, 2024

Looking for Font Inspiration? Check Out These 5 Bold Choices for Branding

Branding

First impressions matter, and your brand's typography plays a huge role. Explore 5 bold font choices for branding to make your brand stand out. Elevate your visual identity and leave a great impressi

Mrignayni Pandey
January 23, 2024

Learn How User-Generated Content Boosted These Brands to the Top

Branding

Learn how user-generated content propelled these brands to the top and harness its potential to elevate your own brand. Unleash the power of your audience.

Mrignayni Pandey
January 10, 2024

40 Rebrand Announcement Examples That Can Inspire Your Rebrand in 2025

Branding

Rebranding is more than just changing your logos. Read as we discover the 5 W’s of rebranding along with 40 rebranding announcement examples that can inspire your next rebranding.

Shirly Christy
October 10, 2023

How X Missed the Spot on Rebranding: And How You Can Do Better

Branding

Rebranding can be a tricky road to take, as the team at X is finding out the hard way. Luckily, we have the tips and tools to make life easier for you during your own rebrand. Read on to know more!

Varun Baliga
August 1, 2023

Unlock Brand Potential: A Guide to Smart Asset Management for Maximum ROI

Branding

Ever wondered how to get the most out of your brand assets? Read on as we explore the concept of smart asset management practices and tools that can help you maximize your brand ROI.

Mitha Shameer
April 21, 2023

How to Maintain Brand Consistency with BAM Software

Asset Management

Struggling to keep your brand consistent across all channels? Learn how to maintain your brand game unfailingly with Brand Asset Management software!

Gouri Sasidharan
April 17, 2023

What is Brand Storytelling and Why it Matters

Branding

Brand storytelling builds lasting connections with your customers and fosters customer loyalty, when done right. Here, we explore how brands can use brand storytelling to do just that.

Mrignayni Pandey
January 24, 2023
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