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Asset Management
April 27, 2023
June 6, 2023

Why Brand Asset Management Software is Critical for Retail Brands in the E-Commerce Era

Gouri Sasidharan

Why Brand Asset Management Software is Critical for Retail Brands in the E-Commerce Era

April 27, 2023
June 6, 2023
Gouri Sasidharan


The rise of e-commerce has completely transformed the retail industry, making it more important than ever for brands to have a strong online presence. This means brands now need to constantly adapt to changing customer preferences and market trends.

One of the most important aspects of this adaptation process is maintaining and managing brand assets effectively. So, to stay competitive, retail brands need to invest in powerful tools and technologies, including brand asset management (BAM) software. In this blog, we’ll explore why BAM software is critical for retail brands in the e-commerce era.

Why is a BAM Tool essential for retail brands?

Brand asset management software is a comprehensive approach to storing and managing brand assets in retail companies. Through BAM, your teams can store, track, and manage brand assets such as logos, images, videos, audio clips, website content, and other digital materials. This ensures consistency in branding across all channels, helping to create a harmonious customer experience

BAM tools also provide analytics and reporting to help measure brand performance and identify key areas for improvement to get better results. It also provides a centralized platform to organize and distribute assets, making it easier for stakeholders to access digital assets.

So, ask yourself these questions if you haven’t adopted brand asset management software yet.

  • Do you waste time searching for and updating files that are among hundreds?
  • Is there a delay in communication between the stakeholders of your projects?
  • Are you constantly switching between tools for product information? 
  • Do you have a solution to share any file format without degrading the quality?
  • Is it hectic to collect feedback on a project from various directions?
  • Is your brand lacking consistency?
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If your answer is yes to all the above questions, then it’s high time to learn more about brand asset management software that can make your job easier.

Benefits of integrating BAM software into retail companies in the e-commerce era

Here are some key advantages if you implement brand asset management using suitable software in your retail company. 

1. Better asset storage and distribution

An intuitive brand asset management provides a secure, centralized location for storing brand assets. It also enables a better organization of assets making the searchability of files easier. This way, retailers can manage and find their ‘n’ number of products along with product descriptions. Let's say a popular retail brand want to bring back a product line from a few seasons back. Instead of scrolling down all the way, BAM's search filter can find this information if you use any keywords or tags related to that product.

Moreover, the BAM platform can effortlessly distribute high-quality assets to various internal and external stakeholders making smooth handover of information between you and your clients.

Store and distribute brand assets securely
Source: Artwork Flow

2. Gather analytics and reporting

An effective brand asset management tool tracks and reports on how your marketing materials are performing. Retailers use BAM tools to predict the demand for their product line in the future which helps them to plan better for their future campaigns.

BAM software like Artwork Flow helps retailers track the performance of distinct assets and campaigns using creative analytics, and use this data to optimize their brand messaging and improve their ROI.

Artwork Flow's Creative Analytics platform

3. Consistent brand identity

Brand identity is everything. It is something that your customers can connect with your brand; both visually and emotionally. A BAM tool helps your retail brand maintain a consistent identity across all digital touchpoints, from the website and social media to e-commerce platforms. 

By ensuring that all brand assets are stored in one place, you can easily access the brand assets, and ensure that the brand messaging is consistent and on-brand.

4. Improved efficiency

This tool helps you to streamline their workflow and save time. By centralizing all brand assets, you can eliminate the need for manual searches through files and folders, and can quickly find the asset you need. This not only saves time but also ensures that the correct asset is used every time, reducing the risk of errors, and inconsistencies.

This means that retailers can focus more on the brand experience of their customers. They can understand the needs and preferences of their customers to provide a personalized shopping experience. 

5. Increased collaboration

A brand asset management tool allows for adequate collaboration between team members and stakeholders, regardless of their location. In a retail business, you have to collaborate with different departments such as design, marketing, product, and external agencies to produce a final output in time. By integrating this tool with your organizational activities, it helps you enable the sharing of various digital assets, several versions of the creative, comments, and dynamic feedback in real-time, helping teams to work more efficiently and effectively. 

This collaborative approach can lead to more innovative and effective brand assets, as all team members can contribute their ideas and feedback.

Artwork Flow's creative collaboration process

6. Security and permissions management

This is a key feature of any brand asset management tool. It includes the ability to restrict access to certain assets and set permissions for different users. When you store all your digital assets in one place, it is easy for you to give permission or track the user based on their activities. This way, you can assign certain tasks to the right person, and your project or assets won’t be handled haphazardly.

7. Enhanced brand protection

BAM software helps to protect your brand from unauthorized use or misuse of brand assets. By providing controlled access to all digital assets, retailers can ensure that only authorized personnel can access and use them. This helps to protect your brand from potential legal and reputational issues.

8. Reduce costs

BAM can help reduce the need for costly print materials such as product catalogs, signage, and packaging. It can also help retailers save money on storage and distribution costs as well. Storage costs include both physical storage like hard drives and digital storage (cloud storage). 

9. Seamless third-party integrations & APIs

The tool provides the ability to integrate with third-party platforms such as social media, email, and other marketing channels. It should also provide access to APIs to ensure seamless integration with other internal and external systems. This way, retailers can share and publish their content or marketing materials on several platforms with a green signal from everyone. 

For example, Artwork Flow integrates with popular platforms like Adobe Suite, Gmail, and more easing the medium of communication. 

Final thoughts

By using BAM software, as a retailer, you can streamline your workflow, smoothen team collaboration, enhance brand protection, and gain valuable data-driven insights to improve your brand messaging and ROI.

Choosing the right brand asset management platform depends upon the size and needs of your retail company. 

Artwork Flow is a robust brand asset management tool that comes with features such as creative intelligence, real-time collaboration, digital asset management, AI-enabled proofing and smart tagging, and more. It is also popular among its users for the easy onboarding process and its user-friendly interface. 

Want to know more about Artwork Flow? Check out our free 7-day trial plan for you and make the most out of it!

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