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Asset Management
Published:
January 25, 2023
Updated:
December 16, 2023

5 Best Brand Asset Management Software for Brand Teams

Shruti Ramanujam

5 Best Brand Asset Management Software for Brand Teams

Published:
January 25, 2023
Updated:
December 16, 2023
Shruti Ramanujam

Highlights

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Any brand team looking to effectively store, organize, and distribute marketing assets and collateral needs a powerful brand asset management tool in their arsenal. From the brand logo and creatives to videos and sales collateral, these tools allow brand teams to easily manage all their assets from a single digital asset management library.

If you’re ready to take your brand to the next level, you’ve come to the right place. This article will take you through the best brand asset management software available out there and help you make an informed decision on the best fit for your business.

1. Artwork Flow

Artwork Flow is a powerful brand asset management and creative collaboration software built for the brand teams of today. It helps you simplify the creative process and launch campaigns faster.

Highlights

  • Intuitive and user-friendly platform.
  • Manage everything brand in one place with multi-functional features such as online proofing, workflow management, brand compliance, and brand asset management.
  • Ensure version control and search for old campaign assets effortlessly. 
  • Build complex workflows at scale to map a campaign out from start to finish.
  • Proof creatives across 160+ file formats.
  • Manage labels and comply with regulatory requirements efficiently.
  • Effortless onboarding of large cross-functional teams working with both digital and print media.

Top features

Pricing

Artwork Flow’s pricing plan includes:

  • A Free plan for individuals and small businesses.
  • A Pro plan for creative teams and growing brands priced at $39 per user per month when billed monthly (and $30 when billed annually).
  • Custom quotes for the Enterprise plan. 

Customer reviews

On average, Artwork Flow has a rating of 4.5 out of 5.

The verdict

Brand teams prefer Artwork Flow for its wide breadth of features and constant developments to the platform that scales as your team grows. Artwork Flow allows brand teams to track the entire asset lifecycle on the platform, making it a top choice for users.

2. Frontify

Frontify is a digital asset management software that helps businesses centralize their assets, communicate brand guidelines, and maintain brand consistency. As their website indicates, Frontify is “where brands live.”

Highlights

  • Build brand guidelines and newsletters quickly.
  • Ensure brand consistency with templates and image libraries.
  • Both internal and external stakeholders can access brand content easily.

Top features

  • Assets right management 
  • Content personalization 
  • Multi-channel publishing 
  • Integrations & API
  • Analytics

Pricing

No publicly available pricing information.

Customer reviews

Frontify has an average rating of 4.6.

The verdict

Users have found Frontify to be a great brand management tool when starting to build a brand repository. Some wish the platform wasn’t as expensive or could manage multiple brands effortlessly.

3. Bynder

Bynder is a digital asset management platform that helps brand teams “conquer the chaos of growing content.” It has also recently added a content workflow feature to review and approve content. 

Highlights

  • Uncomplicated file structures in the asset library.
  • Great educational resources to get acquainted with the platform.
  • Easy to search and share assets.

Bynder - Digital Asset Management Platform

Top features

  • Robust metadata records.
  • Flat DAM taxonomy. 
  • Automatic tagging.
  • Automatic version creation. 

Pricing

Custom pricing offered once you give your email address.

Customer reviews

Customers rate Bynder an average of 4.5 out of 5 stars.

The verdict

Users love the onboarding experience Bynder offers and consider it a helpful digital asset management software. 

4. Brandfolder

Brandfolder is yet another brand asset management software that helps you store and distribute assets, and understand asset performance.

Highlights

  • Robust asset search functionality.
  • Publish links internally and externally.
  • Easy onboarding process.

Top features

  • Search functionality. 
  • Advanced filters and tagging capabilities. 
  • Asset categorization. 
  • Workflow management. 

Pricing

Get a custom quote upon request.

Customer reviews

Brandfolder has an average rating of 4.5 out of 5 stars.

The verdict

Users prefer Brandfolder for how it easily solves organizational asset management challenges. Some wish for prompter asset downloads and better access control functionalities.

5. Air Inc.

Air Inc. is a brand asset management and workflow management software tool. It is designed to increase team productivity with smoot creative operations.

Highlights

  • Effortless collaboration with external stakeholders.
  • Smart search to accelerate editing and distribution.
  • Access control and rights management.

Top features

  • Smart search 
  • Dynamic feedback
  • Integrations
  • Version control

Pricing

Air’s pricing plans include:

  • Free: No CC required. For individual users
  • Plus: $10/month. For small teams and freelance projects.
  • Pro: $25/user/month. For growing teams.
  • Enterprise: Custom plans for very large organizations.

Customer reviews

Air also has an average rating of 4.5 out of 5.

The verdict

Air Inc. is a great platform to use when creative operations is your main use case. Brand teams with just asset management needs can use Air to simplify creative operations.

6. Dash 

Dash offers a streamlined brand management system that serves as a centralized hub for all brand assets. It aims to simplify the process of organizing, accessing, and sharing brand content, ensuring brand consistency and efficiency.

Highlights

  • Dash provides a single source of truth for all brand assets, including logo variations, images, videos, style guides, and font files. This ensures that teams always have access to the latest and approved brand content.
  • With automatic tagging and custom fields, Dash enables users to quickly locate the assets they need without sifting through numerous folders.
  • Dash allows users to share files in a manner that aligns with the brand's identity. Whether sharing internally or externally, Dash ensures that content is presented on-brand.
  • Dash integrates with Corebook, allowing users to take their style guides online. This ensures that brand guidelines are easily accessible, editable, and presented in a manner that reflects the brand's identity.

Top features

  • Centralized brand asset storage
  • Advanced search capabilities
  • Branded file sharing
  • Online brand guide integration

Pricing

  • Start-up: £79/month
  • Small team: £179/month
  • Growing brand: £299/month
  • Established brand: £449/month

Why you should choose this tool 

Dash serves as a centralized hub for all brand assets, streamlining the organization and sharing process. Its automatic tagging and custom fields make asset retrieval quick and efficient.

Also Read: Bam Automation for Brand Management

7. Pickit 

With Pickit, brand managers can centralize, manage, and distribute brand assets efficiently, ensuring that all content aligns with the latest brand guidelines and visual identity.

Highlights

  • Store and organize brand guides, templates, and visuals in one unified platform. This ensures better brand consistency and control, making it ideal for managing logos, photos, icons, audio, and video files.
  • Manage all brand assets from a single location and utilize permissions and distribution settings to dictate who can access specific assets and where they can be used.
  • Gain a deeper understanding of brand asset usage, trends, and needs with the Pickit Insights™ dashboard. This feature provides actionable analytics, allowing brand managers to optimize assets based on real-time data.
  • Easily compile, package, and share content along with relevant information using Pickit Boards. This feature is perfect for organizing marketing materials, press kits, campaigns, and more.

Top features 

  • Centralized brand asset management 
  • Controlled content access
  • Insightful analytics
  • Content bundling with boards

Why you should choose this tool 

Pickit offers a unified platform for brand asset management with permissions and distribution settings. Its Insights™ dashboard provides actionable analytics for optimizing asset usage.

8. Aprimo 

Aprimo offers a comprehensive brand management solution designed to ensure on-brand content, localize content, and protect brand integrity. With Aprimo's platform, brand managers can empower their teams, ensuring that all content is consistent with the brand's guidelines and visual identity.

Highlights

  • Aprimo allows brand managers to approve assets before sharing, ensuring that colleagues always create on-brand, up-to-date content that aligns with the latest guidelines and visual identity.
  • Manage all brand assets from a single location and use permissions to control content access and distribution settings, determining who can access specific assets and where they can be used.
  • Increase brand intelligence by tracking search terms, results, and downloads. Access actionable analytics from the unique Pickit Insights™ dashboard to understand usage, trends, and needs.
  • Store and sort brand guides, templates, and visuals in one platform, ensuring better brand consistency and control. This is ideal for managing various assets like logos, photos, icons, audio, and video files.

Top features

  • Digital Asset Management
  • Productivity management
  • Unified digital content and assets

Pricing

Available on request

Why you should choose this tool 

Aprimo provides a comprehensive solution for brand management, ensuring brand consistency and integrity. It allows brand managers to approve assets before sharing, making it ideal for large teams.

Other BAM tools branding teams can use

9. Papirfly

Papirfly is dedicated to ensuring brand consistency across businesses. It provides a comprehensive platform that empowers users to maintain a strong brand identity, ensuring that brand guidelines are clearly communicated and assets are consistently on-brand across all channels.

Highlights

  • Papirfly offers an online brand portal that ensures brand guidelines are clearly communicated. It provides instant access to brand assets, ensuring the brand identity remains consistent across all channels. This includes company values, campaign messaging, and key information to enhance employer branding.
  • With Papirfly, users can create on-brand assets without requiring design skills. Templates set to brand guidelines ensure every asset is compliant, with tone of voice locked down. It provides preselected words and phrases in multiple languages to maintain brand identity globally.
  • Papirfly's DAM is integral to its brand management platform. It ensures brand compliance across all stakeholders, making it easy to organize and govern marketing collateral. Features include efficient structuring, tagging, categorizing, and assigning access levels to ensure autonomy and flexibility.

Pricing

Available on request

Why you should choose this tool

Papirfly focuses on brand consistency across enterprises, offering an online brand portal. It allows users to create on-brand assets without requiring design skills.

10. Acquia DAM

Acquia provides a holistic solution for brand management, ensuring that content remains consistent and on-brand across all customer interactions. With tools that unify brand experiences, Acquia empowers organizations to maintain brand integrity, streamline workflows, and enhance brand recognition.

Highlights

  • Acquia allows teams to access brand guidelines and approved assets easily.
  • Share guidelines, logos, colors, customer testimonials, videos, and other key assets with simple links, without the need for coding.

Pricing

Available on request

Why you should choose this tool

Acquia provides holistic brand management solutions, unifying brand experiences across customer interactions. It allows easy sharing of brand guidelines and approved assets.

11. Brandkit

Brandkit offers an online brand portal, also known as a digital toolkit, where users can find all the necessary tools and resources to narrate a consistent brand story. What distinguishes Brandkit from other DAMs is its seamless integration with a built-in CMS, amalgamating digital files, posts, syndicated assets, and external media links in a unified library.

Highlights

  • Provides a customizable, brandable, and accessible portal where users can easily find and share brand assets. This portal is equipped with a powerful search engine to enhance user experience.
  • Offers Access and Rights Management controls, Brand Guidelines, and other measures to guarantee that brand assets are always accessed safely and appropriately.
  • Allows automatic attachment of Brand Guidelines to downloads and shares. This feature ensures that brand assets, such as logos, are always accompanied by the relevant guidelines when shared or downloaded.

Pricing

  • Free: 48/hours/month usage
  • Team: $199/month
  • Pro: $499/month
  • Enterprise: pricing available on request

Why you should choose this tool 

Brandkit offers an online brand portal with seamless integration with a built-in CMS. It provides robust Access and Rights Management controls for safe asset access.

12. Brandy

Brandy serves as a brand asset manager specifically designed for small to medium-sized businesses. It streamlines the process of generating, organizing, and searching for brand assets such as logos, color palettes, product photos, and fonts.

Highlights

  • Supports 30+ file formats and allows users to upload a variety of file types, including photos, illustrations, fonts, text files, and spreadsheets to their brand space.
  • Built-in file conversion feature eliminates the need to generate multiple files upfront. Users can export the specific files they need on-demand.
  • Color palettes simplify the addition of color palettes in various formats like RGB, HEX, or HSL, recognizing the importance of colors in brand identity.
  • Full-text search offers a powerful search functionality where users can swiftly locate assets by name, file type, or custom tags, ensuring efficient asset management.

Pricing

  • Free plan available
  • Pro: $50/year
  • Studio: $350/year
  • Agency: $500/year
  • Partner: $750/year

Why you should choose this tool 

Designed for small to medium-sized businesses, Brandy streamlines the process of generating and organizing brand assets. It supports 30+ file formats for diverse asset types.

13. BynderWebDAM

Brand Connect by Webdam, a Bynder product, is a dynamic brand management platform that centralizes approved content, ensuring brand consistency across various environments. 

Highlights

  • The branded portal serves as a home for brand guidelines and other marketing materials. It offers drag-and-drop templates, making it easy for anyone to build a branded portal for sharing updates and promoting new content.
  • Provides easy-to-update digital brand guidelines that maintain brand consistency. These guidelines are dynamic, allowing for real-time updates to reflect any changes in the brand's strategy or appearance.
  • Enhances asset engagement by capturing feedback on the assets. Features like commenting provide insights into content usage and performance, while "likes" highlight the most useful or popular assets.

Pricing 

Available upon request

Why you should choose this tool 

This platform centralizes approved content and offers dynamic, easy-to-update digital brand guidelines. It also captures feedback on assets for performance insights.

14. Filecamp

Filecamp is a cloud-based brand asset management solution designed to centralize and share brand assets such as photos, logos, videos, and other digital files. It is tailored for both brands and agencies, aiming to boost brand consistency and improve collaboration.

Highlights

  • Filecamp's intricate permissions and folder access settings allow for detailed control over file and folder access, catering to both simple and complex permission requirements.
  • Provides flexibility in downloading images in various formats, resolutions, and sizes. This feature is especially beneficial for collaboration between designers and other team members. 
  • Built-in search capabilities ensure that users can quickly locate logos, images, videos, and other brand assets. Once the desired file is found, users can securely share it with specific individuals or groups.

Pricing

  • Basic: $29/month
  • Advanced: $59/month
  • Professional: $89/month

Why you should choose this tool 

Filecamp offers cloud-based brand asset management with intricate permissions and folder access settings. It provides flexibility in downloading images in various formats.

15. Canto

Canto is a leading brand asset management platform that offers businesses a comprehensive solution to organize, find, and distribute their brand assets. It aims to enhance efficiency, and empower brands to take control of their content.

Highlights

  • Centralizes all of a brand's digital content in one place, enhanced with AI-powered organization and search features. This ensures that assets are easily accessible and retrievable.
  • Facilitates the distribution of brand assets and ensures that stakeholders have on-demand access to the necessary content at scale.

Pricing

Available on request

Why you should choose this tool 

Canto centralizes all digital content in one place and offers AI-powered organization and search features. It facilitates the distribution of brand assets at scale.

16. PhotoShelter

PhotoShelter for Brands is a dynamic brand asset management platform designed to unlock a brand's potential by providing a space to store, organize, access, and share content. 

Highlights

  • Offers a centralized repository for all photos, videos, and creative assets, ensuring quick access and engagement with the audience, irrespective of the user's location.
  • Enables users to upload files effortlessly through drag-and-drop or FTP directly into the cloud-based library. 
  • It also allows for organizing files in a manner that suits the team, with the capability to keep files in multiple galleries without consuming additional storage space.
  • Incorporates advanced AI functionalities to simplify image searches. Users can search the entire library based on image descriptions or utilize the Advanced AI Tagging feature, which automatically adds metadata tags for objects, people, or brands during the upload process.
  • Facilitates easy sharing of photos and videos with stakeholders through various methods, including log-ins, passwords, or single clicks. 

Pricing

Available on request

17. Image Relay

Image Relay aims to simplify the process of organizing, managing, and sharing brand-approved product information and digital assets. By centralizing all assets and product details, it ensures a consistent brand representation and streamlines omnichannel distribution, ultimately enhancing efficiency and brand growth.

Highlights

  • Image Relay serves as a single source of truth by consolidating all brand assets in one platform. This includes photos, videos, logos, ad designs, packaging files, sales materials, and more. Direct upload links also allow external partners to import new materials directly into the library for review.
  • The platform boasts an intuitive folder structure, thumbnail previews, customizable attribute fields, and a robust search functionality. Users can search by SKU, description, keyword, tags, or other metadata, ensuring quick access to the right asset or product info.
  • Image Relay integrates seamlessly with other marketing content creation platforms, ensuring quick access to approved assets and consistent brand representation across all platforms.

Pricing

  • Essentials: $300/month
  • Professional: $750/month

Why you should choose this tool 

PhotoShelter focuses on quick access and engagement with the audience. It offers advanced AI functionalities for image searches and easy sharing methods.

18. Media Valet

MediaValet's Branded Portals offer a customizable platform to showcase and share digital assets.

Highlights

  • Ideal for sharing assets both internally and externally, these portals can be made public or password-protected. They are perfect for sharing assets related to campaigns, brand guidelines, onboarding, and more.
  • Distribute collections of assets to both internal and external users via a customizable URL without any file size restrictions. The portals are optimized for viewing on any device, including a responsive mobile platform.

Pricing

Available on request

Why you should choose this tool

MediaValet's Branded Portals offer a customizable platform for showcasing and sharing digital assets. It is optimized for viewing on any device.

19. Sprout Loud

SproutLoud's brand asset management platform caters to businesses with extensive internal resources, supporting large numbers of employees or channel partners. 

The platform emphasizes providing real-time, on-demand access to digital assets and offers insights into the performance of brand-approved content and messaging. 

Highlights

  • Offers a BAM system that doesn't license based on the number of users, making it cost-effective for businesses.
  • Allows teams to create and download customizable brand templates

Pricing

Available upon request

Why you should choose this tool 

SproutLoud caters to businesses with extensive internal resources. It offers real-time, on-demand access to digital assets and performance insights.

20. ImageKit

ImageKit.io provides a cloud-based media library that allows businesses to store, manage, and collaborate on digital assets efficiently. With its browser-based user interface, teams can easily upload and manage various file types, from images and videos to documents and fonts.

Highlights

  • Find the right brand asset quickly by combining name, tags, embedded & custom metadata, and other filters.
  • Keep track of revisions for every brand asset and distribute the correct version across channels from a centralized location. The platform also allows for easy retrieval and restoration of past variations with a single click.
  • The platform supports custom metadata fields and file tagging, allowing for a more detailed organization method that goes beyond just file and folder names

Pricing

  • Free plan available
  • Premium: $49/month
  • Enterprise: $500+/month

Why you should choose this tool 

ImageKit.io provides a cloud-based media library with browser-based user interface. It supports custom metadata fields and file tagging for detailed organization.

21. Amplifi.io

Amplifi.io offers a comprehensive brand asset management solution tailored to meet the complex needs of today's top brands. The platform emphasizes creating a single source of truth for brands, enabling them to go global with international product collections and marketing kits. 

Highlights

  • With proprietary AI recognition, indexing, and tagging, users can easily match products with specific attributes, such as color or model, streamlining the search process.
  • Amplifi.io offers publishing controls to ensure that product content remains up-to-date and is delivered to the right channels, maintaining brand consistency.

Pricing

Available upon request

Why you should choose this tool 

Amplifi.io focuses on creating a single source of truth for brands. It offers proprietary AI recognition, indexing, and tagging for streamlined asset management.

22. Cloudinary

Cloudinary offers an intelligent and modern approach to brand asset management. With a focus on flexibility, intelligent automation, and scalability, Cloudinary reimagines brand asset management to meet the evolving needs of brands. It streamlines content operations, fosters collaboration, and ensures assets are always optimized for performance.

Highlights

  • The platform removes silos and allows internal and external teams to collaborate on a single platform. 
  • Users can define access privileges, ensuring control over who can access asset libraries and specific collections.

Pricing

  • Free plan available
  • Plus: $89/month
  • Advanced: $224/month
  • Enterprise: Pricing available on request

Why you should choose this tool 

Cloudinary offers an intelligent approach to brand asset management. It removes silos and allows for collaboration on a single platform

23. Catsy

Catsy is a cloud-based platform that combines Product Information Management (PIM) and Brand Asset Management (BAM) that simplifies the way businesses manage and publish product content across multiple channels. 

Highlights

  • Classifies various assets such as images, PDFs, videos, and stores them in a centralized location. 
  • Eliminates duplicates, controls version history, and links assets to products.
  • Enhanced search capabilities allow users to locate assets based on keywords, tags, or specific use cases.
  • Assets can be shared both internally and externally. The platform supports exporting assets as URLs or files and offers easy file renaming capabilities.

Pricing

Request free trial, book a demo, or contact sales team

Why you should choose this tool 

Catsy combines Product Information Management (PIM) and Brand Asset Management (BAM). It offers enhanced search capabilities and easy file renaming.

24. Kontainer

Kontainer offers a leading brand asset management system designed to save time and streamline the process of organizing, tagging, searching, converting, and distributing photos, videos, logos, graphics, and more.

Highlights

  • Kontainer allows users to download and convert high-resolution files, such as .tiff or Adobe Illustrator files, to formats like jpg. 
  • With intelligent tagging and advanced search capabilities, users can quickly find the assets they need without wasting time on duplicates or outdated versions.
  • Kontainer provides granular control over user access, ensuring that only authorized individuals can view or use specific files. This applies both internally, with ADFS/SSO login, and externally, where users can be granted access to specific files or landing pages without requiring a login.

Pricing

  • Business: 1795 DKK ($257)/month
  • Professional: 3945 DKK ($565)/month
  • Premium: 8925 DKK ($1278)/month
  • Enterprise: Contact the sales team

Why you should choose this tool 

Kontainer offers advanced search capabilities and granular control over user access. It supports high-resolution file downloads and conversions.

 25. Xara Cloud

Xara Cloud offers a comprehensive solution for brand management, ensuring that businesses maintain a consistent brand image across all content.

Highlights

  • Xara Cloud is designed to be user-friendly, with drag-and-drop functionality, making it accessible even for non-designers.
  • The platform boasts thousands of industry-specific templates suitable for various departments. These templates automatically adapt to a brand's guidelines, ensuring consistency.

Pricing

  • Cloud Pro: $12.99/month
  • Cloud Pro+: $16.99/month
  • Cloud Team: $25.99/month
  • Cloud Team+: $29.99/month

Why you should choose this tool 

Xara Cloud is user-friendly and offers thousands of industry-specific templates. It automatically adapts to a brand's guidelines for consistency.

26. Stockpress

Stockpress offers a robust digital asset management solution designed to streamline the process of organizing, tagging, searching, and distributing various file types. 

With a focus on collaboration and efficiency, Stockpress ensures that teams can easily access and share their digital assets without the hassle of duplicates or outdated versions.

Highlights

  • Supports any file type and size, offering features like thumbnail previews, drag and drop uploads, file versioning, and more.
  • With unlimited users and teams, Stockpress fosters collaboration by allowing create public or private collections and share assets both internally and externally.
  • Stockpress utilizes AI to automatically tag images with high accuracy. It also supports IPTC & EXIF metadata mapping and offers flexible custom metadata options for precise tagging.

Pricing

  • Free plan available
  • Teams: $49/month
  • Premium: $515/month

Why you should choose this tool 

Stockpress supports any file type and size and offers features like thumbnail previews. It utilizes AI for automatic tagging and supports unlimited users and teams.

27. FotoWare

FotoWare offers a robust solution for brand asset management, ensuring brand consistency and effective communication of company values.

Highlights

  • FotoWare supports a wide range of file types, making them searchable, previewable in a web browser, and easily shareable. This includes AI, PSD, 3D, tiff, PDF, and more.
  • Centralize all brand assets in one location, keeping them organized using metadata. This ensures that content is easily discoverable and used correctly.
  • Automate routine tasks with FotoWare's workflow tools, allowing teams to focus on creating compelling content.
  • FotoWare provides tools to track brand evolution over time, ensuring consistency. Users can create collections of brand guidelines, graphics, and logos that are easily accessible and usable by anyone in the organization.

Pricing

Available upon request

Why you should choose this tool 

FotoWare offers a robust solution for brand asset management. It supports a wide range of file types and offers tools to track brand evolution over time.

28. Pimcore

Pimcore offers a comprehensive brand asset management platform that centralizes all media assets, including images, graphics, documents, videos, and other content.

Highlights

  • Pimcore provides a robust central repository for brand assets and metadata, allowing users to organize and store files in a structured manner.
  • Users can enrich and categorize files with metadata, taxonomies, and tags, creating a meaningful and easily searchable asset collection.

Pricing

Available upon request

Why you should choose this tool 

Pimcore provides a robust central repository for brand assets and metadata. It allows users to enrich and categorize files for easy retrieval.

29. PICS.IO

Pics.io offers a comprehensive brand asset management solution that streamlines the organization, distribution, and tracking of brand assets. With a focus on collaboration and efficiency, Pics.io ensures that teams can easily manage, share, and track changes to their brand assets.

Highlights

  • Pics.io helps store and track change history for all brand assets, improving search efficiency.
  • Pics.io provides control over user permissions for every role in the organization, ensuring assets are used appropriately and brand identity is maintained.

Pricing

  • Solo: $50/month
  • Micro: $150/month
  • Small: $600/month
  • Medium: $1100/month
  • Enterprise: Contact sales

Why you should choose this tool 

Pics.io streamlines the organization, distribution, and tracking of brand assets. It provides control over user permissions and tracks change history for all assets.

30. BrandKeep

BrandKeep is a platform designed specifically for retailers to centralize and organize their brand assets. It offers a unified space where retailers can consolidate various brand-related information and assets, such as digital catalogs, order sheets, MAP policies, and more.

Highlights

  • Users can make annotations directly on any PDF within BrandKeep, ensuring that important notes and changes are captured without the need for external tools.
  • The platform offers a consistent way for buyers and other team members to organize and access brand assets, promoting efficiency and reducing time spent searching for assets.

Pricing

  • Free plan available
  • Base: $45/month
  • Pro: $75/month

Why you should choose this tool 

BrandKeep is designed for retailers and offers a unified space for various brand-related information. It allows annotations directly on any PDF within the platform.

31. Adobe Experience Manager

Adobe Experience Manager Assets is a cloud-native Digital Asset Management (DAM) solution designed for modern content needs. It allows organizations to manage millions of assets, enabling the creation, management, delivery, and optimization of personalized experiences at scale.

Highlights

  • Manage millions of assets from a single, cloud-based solution. It's built to scale as your organization grows, ensuring performance with interactive and immersive assets, including videos and 3D assets.
  • Empower teams to create, collaborate, and deliver brand assets quickly with a fully connected DAM ecosystem. This includes integrations with Adobe Experience Cloud apps and third-party applications

Pricing

Available on request

Why you should choose this tool 

Adobe Experience Manager is a cloud-native solution designed for modern content needs. It allows organizations to manage millions of assets and offers a fully connected BAM ecosystem.

32. Extensis Portfolio

Extensis Portfolio is a robust Digital Asset Management (DAM) software that centralizes, organizes, and automates media assets. It offers a comprehensive solution to manage and share digital assets efficiently, ensuring that files are organized, accessible, and easily shared with team members, partners, and customers.

Highlights

  • Users can utilize keyword search or advanced Boolean logic to pinpoint assets. Visual thumbnails and video previews further enhance the search experience, ensuring assets are easily found when needed.
  • The software uses intelligent automation to organize assets, add keywords, and create comprehensive workflows. It's adaptable and can be tailored to specific organizational needs.

Pricing

Available on request

Why you should choose this tool 

Extensis Portfolio centralizes, organizes, and automates media assets. It offers intelligent automation for asset organization and comprehensive workflows.

33. MarcomCentral 

MarcomCentral's brand portals are designed to centralize marketing operations, offering a platform that extends the capabilities of corporate websites. These portals are tailored to support custom branding and user permissions, ensuring a cohesive and controlled brand experience.

Highlights

  • Control and organize branded assets in a custom manner that aligns with your business needs.
  • Define permission levels based on user type and group settings, ensuring targeted access to assets.
  • Easily share, download, or order branded assets, ranging from marketing collateral to promotional goods, all from a centralized location.

Pricing

Available on request

Why should choose this tool 

MarcomCentral centralizes marketing operations and offers custom branding and user permissions. It allows easy sharing, downloading, or ordering of branded assets.

34. Lytho

Lytho's brand asset management platform offers a streamlined solution to manage digital assets across diverse teams and brands. It emphasizes ease of use, ensuring assets are stored, shared, and safeguarded effectively.

Highlights

  • Intelligent tagging system that aids users in quickly locating assets.
  • Organize assets in a structured manner, eliminating the need for messy nested folders.
  • Control access to assets by defining who can see and modify them, ensuring brand consistency and minimizing risks.
  • Manage different versions of an asset and track its variations, ensuring the most updated and relevant files are accessible.

Pricing

Available on request

Why you should choose this tool 

Lytho offers a streamlined solution for managing digital assets. It emphasizes ease of use and has an intelligent tagging system for quick asset location.

35. MediaBeacon

MediaBeacon offers a comprehensive Brand Asset Management (BAM) solution that caters to the needs of enterprises. It focuses on organizing, safeguarding, and sharing assets efficiently. 

Highlights

  • Assets can be tagged and structured according to a company's unique vocabulary. Users can retrieve assets using keywords, filtering, color, synonyms, relationships to other assets, and availability based on digital rights and user permissions.
  • Allows teams to control access to assets and define individual, group, and role-based permissions from a centralized location to minimize brand risks.

Pricing

Available on request

Why you should choose this tool 

MediaBeacon offers a robust Brand Asset Management (BAM) system that integrates seamlessly with Adobe Creative Suite. It's ideal for brand teams looking to streamline creative workflows and ensure brand consistency.

36. Lingo

Lingo provides a comprehensive platform where brands can create, share, update, and utilize a digital style guide. It emphasizes the importance of content and context, ensuring that users not only access the assets they need but also understand how to use them effectively.

Highlights

  • Customize how your assets are categorized, ordered, and presented. Enhance the brand experience with custom fonts, colors, and web links to make the library feel official.
  • Control access to your style guide. Keep it private for specific team members or make it public for broader access without the need for an account.
  • Manage changes to your style guide effectively. Control the release of updates and have the flexibility to roll back to previous versions if necessary.

Pricing

  • Small team: $30/month
  • Standard: $60/month
  • Plus: $80/month
  • Enterprise: Contact sales team

Why you should choose this tool 

Lingo's digital style guide platform ensures brand consistency and educates team members on asset usage. Its customizable asset presentation and controlled access make it ideal for both small and large teams.

37. Globaledit

Globaledit's brand asset management platform is cloud-based and designed to assist creative teams in centralizing their brand assets, streamlining the overall creative production process.

Highlights

  • Organize assets in one central location with features like Collections and Metadata tagging. This ensures efficient asset management and quick retrieval, reducing time spent searching.
  • Set asset rights, assign permissions, and notify team members to ensure timely content production.
  • Share assets swiftly with internal and external stakeholders using share links. This feature accelerates the approval process and ensures faster asset distribution.

Pricing

Available on request

Why you should choose this tool 

Globaledit centralizes brand assets and streamlines creative production. Its permission settings and quick sharing features make it a go-to for efficient asset management and distribution

38. Syndigo 

Syndigo offers a comprehensive suite of solutions to manage and govern high-quality data. Their platform is designed to unify data sets, processes, and both internal and external systems, making it easier to manage and govern data efficiently.

Highlights

  • Syndigo's BAM solution centralizes digitally stored content such as images, documents, creative files, and multimedia files. 
  • It integrates with other Syndigo solutions, serving as the single source of truth for brand asset files. 

Why you should choose this tool 

Syndigo offers a unified platform for high-quality data and asset management. Its integration capabilities make it a single source of truth for brand assets, ensuring consistency and governance.

Pricing

Available on request 

39. IntelligenceBank

IntelligenceBank's BAM  platform is designed to simplify the management of digital content. It provides a centralized location to store, tag, search, and share various creative assets, ensuring full visibility and control over digital content.

Highlights

  • Utilize customizable filters and metadata fields to swiftly locate the desired assets.
  • Share assets both internally and externally with a single click. This includes sharing via email, social media, or displaying on a website or public portal using CDN links.
  • Instantly crop, transform, and download brand images and videos in various formats, including presets for digital display ads and social media.

Pricing 

Starts at $5,250

Why you should choose this tool 

IntelligenceBank simplifies digital content management with its centralized storage and customizable filters. Its one-click sharing and transformation features make it a versatile tool for brand teams.

40. Wedia

Wedia's Digital and Brand Asset Management (BAM) platform is a comprehensive solution that supports marketing, creative, and e-commerce teams. It offers a centralized system to store, organize, and share a vast volume of digital assets, ensuring brand consistency across multiple markets and geographies.

Highlights

  • Wedia's DAM integrates AI to automate content creation and organization, enhancing the efficiency of asset management.
  • The Brand Center feature ensures brand consistency across all digital assets, providing a unified brand message and appearance.

Pricing

Available on request 

Why you should choose this tool

 Wedia's AI-integrated platform supports a range of digital asset needs across various teams and geographies. Its Brand Center feature ensures a unified brand message, making it essential for global brand management.

41. PhotoShelter Chorus

PhotoShelter for Brands is a digital asset management platform tailored for creative teams. It offers a centralized system to store, organize, access, and share content, ensuring efficient media asset management. 

Highlights

  • Enhance the search experience with AI-driven capabilities. Search your entire library by image description or utilize Advanced AI Tagging features to automatically add metadata tags for objects, people, or brands upon upload.
  • Share your visual content with stakeholders through various methods, including log-ins, passwords, or a single click.
  • Control access to your assets by defining permissions and integrating PhotoShelter into your organization's existing infrastructure.

Pricing

Available on request

Why you should choose this tool 

PhotoShelter for Brands uses AI to enhance search and tagging, making asset retrieval effortless. Its flexible sharing and permission settings make it adaptable to various organizational needs.

42. assetSERV

AssetSERV is a pre-configured Digital and Brand Asset Management platform created by Cognizant to manage the entire digital asset lifecycle. The platform emphasizes reducing the total cost of ownership while providing an intuitive search, collaborative workflows, and advanced metadata capabilities. AssetSERV offers a seamless experience for its users and can be deployed on the cloud, on-premise, or through a hybrid approach.

Highlights

  • It ensures access to the latest and approved versions of brand assets, maintains a central repository, and provides consistent brand guidelines to prevent brand dilution.
  • AssetSERV incorporates  multiple layers of enhanced security to safeguard assets and ensures secure, role-based 24/7 global access to an organization's library of digital assets.

Pricing

Available on request

Why you should choose this tool 

AssetSERV by Cognizant offers a pre-configured platform with advanced search and security features. Its flexibility in deployment options (cloud, on-premise, hybrid) makes it a cost-effective choice for diverse needs.

43. NetX 

NetX offers a BAM system that is both intuitive and efficient. With over 20 years of industry experience, NetX provides a platform that caters to the diverse needs of creative and marketing teams, ensuring a seamless experience in managing and distributing digital assets.

Highlights

  • With NetX, users can swiftly create and edit multiple portals, allowing for the tailoring of content and assets to specific audiences.
  • NetX boasts an easy-to-use interface that promotes quick user adoption. The platform is designed to be intuitive, making asset management a breeze.
  • NetX is renowned for its exceptional customer support, ensuring that users have the assistance they need to make the most of the platform.

Pricing

Available on request

Why you should choose this tool 

With over 20 years of experience, NetX offers an intuitive platform that caters to diverse creative needs. Its exceptional customer support ensures that brand teams can maximize the platform's capabilities.

44. Orange Logic

Orange Logic's BAM system is  designed to manage hundreds of millions of assets and diverse workflows from a single, centralized source. The platform serves as a true hub for marketing and other departments, ensuring efficient asset management and distribution.

Highlights

  • Manage vast volumes of assets from a single source of truth, ensuring efficient organization, retrieval, and distribution.
  • Orange Logic's BAM offers intricate permissioning capabilities, ensuring that assets are accessed and used by the right individuals or teams. This feature also provides detailed tracking for all assets.
  • The platform boasts powerful search functionalities, ensuring that users can swiftly locate the assets they need.
  • Orange Logic places a strong emphasis on the security of assets and ensures compliance with various standards, safeguarding both the assets and the brand's reputation.

Pricing

Available on request

Why you should choose this tool 

Orange Logic manages vast volumes of assets and offers intricate permissioning capabilities. Its powerful search functionalities and emphasis on security make it a comprehensive solution for brand asset management.

45. Asset Bank

Asset Bank is a Brand Asset Management (BAM) solution designed to help users manage, showcase, and share their digital content. With a focus on brand elevation, Asset Bank provides a centralized portal for all digital content, ensuring brand consistency and efficient asset retrieval.

Highlights

  • Asset Bank's search functionality is powered by AI autotagging, auto-complete search suggestions, search filters, and the ability to search within documents. This ensures users can quickly find the assets they need.
  • It includes duplicate detection, embargo and expiry dates, version control, asset alerts, and rights and consent form management for brand compliance
  • The platform offers seamless integrations with various tools, from design applications to content management systems, ensuring a smooth workflow.
  • The platform offers great customer support, offering tailored configurations to meet user needs and ongoing support to ensure the platform's value grows over time.

Pricing

  • Professional: £599 ($744)/month 
  • Enterprise:  £1299 ($1613)/month

Why you should choose this tool 

Asset Bank focuses on brand elevation with AI-powered search functionalities and seamless integrations. Its duplicate detection and version control features add an extra layer of brand compliance.

46. Imagen

Imagen offers cloud-based Digital Asset Management (DAM) solutions that are designed to store, organize, and activate digital media content. With a focus on efficiency and agility, Imagen's platform is equipped with cutting-edge, AI-enabled features that streamline the management of video, images, audio, and documents.

Highlights

  • Imagen provides a unified platform for all types of digital media, including video, images, audio, documents, and office files, ensuring efficient organization and retrieval.
  • The platform offers quick, pinpoint searching capabilities and ensures controlled, secure access for staff, clients, and stakeholders.
  • Users can easily share, distribute, and publish content to social media platforms with just a click, maximizing the value of their digital assets.
  • Imagen's smart AI-driven features help in the efficient organization of content, making it easier for users to navigate and manage their digital assets.

Pricing

Available on request

Why you should choose this tool 

Imagen's cloud-based platform is equipped with cutting-edge, AI-enabled features for managing various types of digital media. Its quick search and secure access features make it a top choice for agile brand teams.

47. Brandworkz

Brandworkz offers a comprehensive brand management system tailored for Brand Managers and Marketers. This award-winning software ensures brand consistency, compliance, and efficient asset management. With a focus on empowering teams and streamlining processes, Brandworkz provides tools that cater to every aspect of brand management, from asset creation to distribution.

Highlights

  • Brandworkz offers customizable templates that ensure brand consistency while allowing for creativity. These templates enable assets and content to be modified within the system, reducing the time and resources spent on minor changes. 
  • The platform provides centralized annotation and audit trails, enhancing visibility and compliance. Users can track the creation and management of brand assets, ensuring efficient internal communication and faster market delivery.
  • Brandworkz offers insights into how brand assets and marketing materials are utilized. Customizable and shareable reports help optimize internal processes and strengthen brand identity. 
  • The platform ensures everyone adheres to brand standards with editable brand guidelines that are directly integrated with the DAM and approval workflow tools.

Pricing

  • Essentials: Free forever
  • Core: $500/month
  • Professional: $720/month
  • Enterprise: Custom pricing

Why you should choose this tool 

Brandworkz offers a comprehensive set of tools for every aspect of brand management. Its customizable templates and integrated brand guidelines make it a one-stop solution for brand consistency and compliance.

48. Oracle Content and Experience Cloud

Oracle Content Management for CX is a centralized content management system (CMS) that offers tools for video creation and digital asset management. It aims to personalize customer experiences (CX) with smart content and recommendations. The platform is designed to easily create, syndicate, and distribute content across various digital channels, ensuring brand consistency and efficient asset management.

Highlights

  • Smart tagging allows teams to organize assets easily. 
  • Advanced visual search allows teams to find assets easily. 

Pricing 

Available on request

Why you should choose this tool 

Oracle's platform offers smart tagging and advanced visual search, making asset organization and retrieval a breeze. Its focus on customer experience makes it ideal for brand teams looking to personalize content across channels.

49. QBank DAM

QBank's Digital Asset Management (DAM) platform is a cloud-based solution designed to provide businesses with a centralized hub for accessing, managing, and distributing digital assets. 

Highlights

  • QBank offers an adaptable and flexible metadata structure, allowing users to optimize searchability, content use, and set advanced business rules. This ensures that assets are easily retrievable and organized.
  • The platform leverages AI-driven features to enhance content organization and offers powerful automations to streamline asset management processes.

Pricing

Available on request

Why you should choose this tool 

QBank offers a cloud-based, AI-driven platform for centralized asset management. Its adaptable metadata structure and powerful automations make it a flexible solution for brand teams.

Final thoughts

Choosing the perfect brand asset management software for your business is imperative to any brand team looking to ease the creative process. While we firmly believe that Artwork Flow is great option for brand teams looking to streamline brand asset management, we also understand that each business has unique needs and requirements.

To select the right brand asset management software for your team, first identify your specific requirements. 

  • How many assets do you need to work with on a weekly basis? 
  • Do you need better workflow management to plan campaigns better?
  • What is your budget?
  • Do you need any other capabilities tied into the tool? 
  • What level of customization is ideal for you?

Once you’ve answered these questions and fully evaluated your top contenders, the right tool for you will be very easy to choose. And remember — you should also look for effective customer support and training, a user-friendly interface, low impact to your current operations, and more while you’re in the market for a brand management tool. 

Ultimately, the best brand asset management tool is whatever meets your specific needs and requirements. Evaluate the options available carefully and make an informed decision on the best software to take your brand to the next level.

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