Any brand team looking to effectively store, organize, and distribute marketing assets and collateral needs a powerful brand asset management tool in their arsenal. From the brand logo and creatives to videos and sales collateral, these tools allow brand teams to easily manage all their assets from a single digital asset management library.

If you’re ready to take your brand to the next level, you’ve come to the right place. This article will take you through the best brand asset management software available out there and help you make an informed decision on the best fit for your business.

1. Artwork Flow

Artwork Flow is a powerful brand asset management and creative collaboration software built for the brand teams of today. It helps you simplify the creative process and launch campaigns faster.

Highlights

• Intuitive and user-friendly platform.
• Manage everything brand in one place with multi-functional features such as online proofing, workflow management, brand compliance, and brand asset management.
• Ensure version control and search for old campaign assets effortlessly. 
• Build complex workflows at scale to map a campaign out from start to finish.
• Proof creatives across 160+ file formats.
• Manage labels and comply with regulatory requirements efficiently.
• Effortless onboarding of large cross-functional teams working with both digital and print media.

Top features

• Brand asset management
• Version control 
• Smart tagging of assets
• Workflow management
• Online proofing
• Integrations
• AI-powered creative intelligence (upcoming)

Pricing

Artwork Flow’s pricing plan includes:

• A Pro plan for small businesses priced at $55 per user per month when billed monthly (and $49 when billed annually).
• Custom quotes for the Enterprise plan. 

Customer reviews

On average, Artwork Flow has a rating of 4.5 out of 5.

The verdict

Brand teams prefer Artwork Flow for its wide breadth of features and constant developments to the platform that scales as your team grows. Artwork Flow allows brand teams to track the entire asset lifecycle on the platform, making it a top choice for users.

2. Frontify

Frontify is a digital asset management software that helps businesses centralize their assets, communicate brand guidelines, and maintain brand consistency. As their website indicates, Frontify is “where brands live.”

Highlights

• Build brand guidelines and newsletters quickly.
• Ensure brand consistency with templates and image libraries.
• Both internal and external stakeholders can access brand content easily.

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Top features

• Assets right management 
• Content personalization 
• Multi-channel publishing 
• Integrations & API
• Analytics

Pricing

No publicly available pricing information.

Customer reviews

Frontify has an average rating of 4.6.

The verdict

Users have found Frontify to be a great brand management tool when starting to build a brand repository. Some wish the platform wasn’t as expensive or could manage multiple brands effortlessly.

3. Bynder

Bynder is a digital asset management platform that helps brand teams “conquer the chaos of growing content.” It has also recently added a content workflow feature to review and approve content. 

Highlights

• Uncomplicated file structures in the asset library.
• Great educational resources to get acquainted with the platform.
• Easy to search and share assets.

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Top features

• Robust metadata records.
• Flat DAM taxonomy. 
• Automatic tagging.
• Automatic version creation. 

Pricing

Custom pricing offered once you give your email address.

Customer reviews

Customers rate Bynder an average of 4.5 out of 5 stars.

The verdict

Users love the onboarding experience Bynder offers and consider it a helpful digital asset management software. 

4. Brandfolder

Brandfolder is yet another brand asset management software that helps you store and distribute assets, and understand asset performance.

Highlights

• Robust asset search functionality.
• Publish links internally and externally.
• Easy onboarding process.

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Top features

• Search functionality. 
• Advanced filters and tagging capabilities. 
• Asset categorization. 
• Workflow management. 

Pricing

Get a custom quote upon request.

Customer reviews

Brandfolder has an average rating of 4.5 out of 5 stars.

The verdict

Users prefer Brandfolder for how it easily solves organizational asset management challenges. Some wish for prompter asset downloads and better access control functionalities.

5. Air Inc.

Air Inc. is a brand asset management and creative collaboration tool. It is designed to increase team productivity with smoot creative operations.

Highlights

• Effortless collaboration with external stakeholders.
• Smart search to accelerate editing and distribution.
• Access control and rights management.

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Top features

• Smart search 
• Dynamic feedback
• Integrations
• Version control

Pricing

Air’s pricing plans include:

• Free: No CC required. For individual users
• Plus: $10/month. For small teams and freelance projects.
• Pro: $25/user/month. For growing teams.
• Enterprise: Custom plans for very large organizations.

Customer reviews

Air also has an average rating of 4.5 out of 5.

The verdict

Air Inc. is a great platform to use when creative operations is your main use case. Brand teams with just asset management needs can use Air to simplify creative operations.

Final thoughts

Choosing the perfect brand asset management software for your business is imperative to any brand team looking to ease the creative process. While we firmly believe that Artwork Flow is great option for brand teams looking to streamline brand asset management, we also understand that each business has unique needs and requirements.

To select the right brand asset management software for your team, first identify your specific requirements. 

• How many assets do you need to work with on a weekly basis? 
• Do you need better workflow management to plan campaigns better?
• What is your budget?
• Do you need any other capabilities tied into the tool? 
• What level of customization is ideal for you?

Once you’ve answered these questions and fully evaluated your top contenders, the right tool for you will be very easy to choose. And remember — you should also look for effective customer support and training, a user-friendly interface, low impact to your current operations, and more while you’re in the market for a brand management tool. 

Ultimately, the best brand asset management tool is whatever meets your specific needs and requirements. Evaluate the options available carefully and make an informed decision on the best software to take your brand to the next level.