5 Best Brand Asset Management Software for Brand Teams

Shruti Ramanujam

January 25, 2023

Discover the best brand asset management software for your business. This article does a deep dive into the top offerings in the market along with their features, pricing, and more.

Any brand team looking to effectively store, organize, and distribute marketing assets and collateral needs a powerful brand asset management tool in their arsenal. From the brand logo and creatives to videos and sales collateral, these tools allow brand teams to easily manage all their assets from a single digital asset management library.

If you’re ready to take your brand to the next level, you’ve come to the right place. This article will take you through the best brand asset management software available out there and help you make an informed decision on the best fit for your business.

1. Artwork Flow

Artwork Flow is a powerful brand asset management and creative collaboration software built for the brand teams of today. It helps you simplify the creative process and launch campaigns faster.

Highlights

Top features

Pricing

Artwork Flow’s pricing plan includes:

Customer reviews

On average, Artwork Flow has a rating of 4.5 out of 5.

The verdict

Brand teams prefer Artwork Flow for its wide breadth of features and constant developments to the platform that scales as your team grows. Artwork Flow allows brand teams to track the entire asset lifecycle on the platform, making it a top choice for users.

2. Frontify

Frontify is a digital asset management software that helps businesses centralize their assets, communicate brand guidelines, and maintain brand consistency. As their website indicates, Frontify is “where brands live.”

Highlights

Top features

Pricing

No publicly available pricing information.

Customer reviews

Frontify has an average rating of 4.6.

The verdict

Users have found Frontify to be a great brand management tool when starting to build a brand repository. Some wish the platform wasn’t as expensive or could manage multiple brands effortlessly.

3. Bynder

Bynder is a digital asset management platform that helps brand teams “conquer the chaos of growing content.” It has also recently added a content workflow feature to review and approve content. 

Highlights

Top features

Pricing

Custom pricing offered once you give your email address.

Customer reviews

Customers rate Bynder an average of 4.5 out of 5 stars.

The verdict

Users love the onboarding experience Bynder offers and consider it a helpful digital asset management software. 

4. Brandfolder

Brandfolder is yet another brand asset management software that helps you store and distribute assets, and understand asset performance.

Highlights

Top features

Pricing

Get a custom quote upon request.

Customer reviews

Brandfolder has an average rating of 4.5 out of 5 stars.

The verdict

Users prefer Brandfolder for how it easily solves organizational asset management challenges. Some wish for prompter asset downloads and better access control functionalities.

5. Air Inc.

Air Inc. is a brand asset management and creative collaboration tool. It is designed to increase team productivity with smoot creative operations.

Highlights

Top features

Pricing

Air’s pricing plans include:

Customer reviews

Air also has an average rating of 4.5 out of 5.

The verdict

Air Inc. is a great platform to use when creative operations is your main use case. Brand teams with just asset management needs can use Air to simplify creative operations.

Final thoughts

Choosing the perfect brand asset management software for your business is imperative to any brand team looking to ease the creative process. While we firmly believe that Artwork Flow is great option for brand teams looking to streamline brand asset management, we also understand that each business has unique needs and requirements.

To select the right brand asset management software for your team, first identify your specific requirements. 

Once you’ve answered these questions and fully evaluated your top contenders, the right tool for you will be very easy to choose. And remember — you should also look for effective customer support and training, a user-friendly interface, low impact to your current operations, and more while you’re in the market for a brand management tool. 

Ultimately, the best brand asset management tool is whatever meets your specific needs and requirements. Evaluate the options available carefully and make an informed decision on the best software to take your brand to the next level.

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