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Asset Management
February 3, 2023
December 14, 2023

Compare Artwork Flow and Frontify - The Best Artwork Management Solutions

Varun Baliga

Compare Artwork Flow and Frontify - The Best Artwork Management Solutions

February 2, 2023
December 14, 2023
Varun Baliga


Do you work in a creative industry, or manage a creative team? Then you understand the importance of having an efficient and streamlined content production workflow. There are a number of tools available that can help you manage your creative workflow, with two of the most popular being Artwork Flow and Frontify. 

In this blog post, we will compare Artwork Flow vs Frontify to help you determine which tool is best for your needs. We will look at features, pricing, and user experience, so you can decide which tool is the best fit for your team.

What to look for in an Artwork Management solution?

Now, before we compare two artwork management solutions in Artwork Flow and Frontify, it’s important to know what one needs to look for in a platform like this. Here are some of the key elements of a good artwork management solution:

Artwork Proofing: A good proofing tool will allow you to detect text and design errors in any artwork and ensure consistency of elements used in the design. It is aimed at reducing manual work and the possibility of errors during reviews.

Project Management: An efficient project management tool supports the creation of projects, setting up tasks, keeping track of progress, and managing deadlines.

Task Management: Users should be able to set up tasks for individual team members, keep an eye on progress, and send notifications to users on updates or due dates.

Communication: An artwork management solution should enable users to communicate effortlessly and in a centralized manner, so all users can stay in sync during projects.

File Storage: Artwork management solutions require a digital asset management system that ensures security for your stored documents, images, and other files and allows you to organize and retrieve them efficiently.

Version Control: The tool should provide users with the ability to track changes made to documents and other files over time.

User Interface: The tool should have an intuitive, user-friendly interface that allows users to start using the platform in no time.

Now that we’ve reviewed the essential features to look for in an artwork management solution, let’s take a closer look at Artwork Flow and Frontify and which of the two might be a better fit for your business.

Artwork Flow

Artwork Flow is a new age creative collaboration and brand asset management platform that aims to streamline creative operations and save significant staff hours during the review and approval process.


From brand collateral and marketing creatives to packaging and label designs, Artwork Flow delivers an all-round solution that supports all your cross-media marketing requirements. As an artwork management solution, Artwork Flow offers users an extremely powerful proofing tool supported by artificial intelligence. Users can speed up the proofing process with automated checklists that ensure all requirements are met in the design.

Another feature that sets Artwork Flow apart from most artwork management solutions, including Frontify, is its highly flexible workflow visualizer that allows users to build even the most complex workflows with ease and get 100% visibility into the creative process. Tasks can be managed with ease and any bottlenecks can be resolved without delay. 

Artwork Flow also offers an intuitive digital asset management solution with smart tagging capabilities that allows you to organize assets with ease. A powerful search feature is supported by filters that help you retrieve files by name, type, date, colors used, and smart tags, while custom metadata can also be created to filter files based on your requirements.

Artwork Flow manages to bring all of these features together on a platform that takes hardly any time to adapt to. A clean user interface and easy-to-use functionality means your team will not face any issues during onboarding and attentive customer support is always on hand to instantly resolve anything that does crop up. 

Customer reviews

Artwork Flow is rated an average of 4.5 stars out of 5 by customers.


Artwork Flow offers a free plan and a Pro plan which is priced at $39 per user per month.

For larger enterprise requirements, Artwork Flow offers custom pricing based on your needs.


Frontify is a digital asset management and creative collaboration solution that helps organizations centralize their assets, maintain brand consistency, and communicate their brand guidelines effectively.


Frontify provides teams with the tools they need to build brand guideline pages, using templates and image libraries to create on-brand assets. The solution also provides features like asset right management, content personalization, multi-channel publishing, and analytics, allowing organizations to better understand and manage their assets. 

Frontify’s strength lies in its brand and digital asset management capabilities and it’s a choice to explore if you’re looking primarily to organize your brand language on a larger scale. 

But despite its many benefits, Frontify is not without its drawbacks. Some users have found the backend UI to be confusing, with some processes unclear and complex. Additionally, Frontify lags behind on project management and artwork proofing capabilities, which form an essential part of artwork management. Being a more expensive platform, this makes it far from the ideal choice to consider for most businesses unless your main requirement is maintaining strict brand guidelines.

Customer reviews 

Frontify is rated an average of 4.6 stars out of 5 by customers.


Frontify only offers customized pricing to users based on their requirements. 

Wrapping up

Choosing an artwork management tool rides on a number of factors and especially what you need from such a solution. While Frontify is certainly a good platform for branding requirements, Artwork Flow offers a lot more to users looking for a smooth Workflow management software solution with an industry-leading workflow management solution and powerful artwork proofing tools alongside an intuitive digital asset management system.

If you’d like to know how Artwork Flow can fit your business, get started now with a free trial, or book a quick demo with our experts for a customized walkthrough today.

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