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Mastering the 4C Principles of Packaging Design for Impactful Branding

Mastering the 4C Principles of Packaging Design for Impactful Branding

An attractive and clear packaging design is key to sales. Use the 4C principles (clarity, creativity, consistency, consumer-centricity) to create effective packaging.

October 9, 2024
The Impact of Packaging Design on Brand Identity

The Impact of Packaging Design on Brand Identity

Learn how packaging design influences brand perception and builds a strong brand identity. Discover key elements like brand recognition, personality, quality, and emotional connection.

September 9, 2024
The Key to Building a Cross-generational Brand (And Why It Matters)

The Key to Building a Cross-generational Brand (And Why It Matters)

Brands that win span generations! This guide explores what makes a brand timeless & how to build one that resonates with everyone, from Gen Z to second generations.

August 1, 2024
Gaining Trust through Transparency: 5 Key Benefits of Public Facing Brand Assets

Gaining Trust through Transparency: 5 Key Benefits of Public Facing Brand Assets

Fostering trust and bolstering your brand's image is essential in front of the public eye. Discover how to gain a reputation among the audience by being real with these 5 brand assets.

August 1, 2024
How to Steer Your Brand's Growth Without Sacrificing Structure

How to Steer Your Brand's Growth Without Sacrificing Structure

Want to know how to navigate your brand to success without compromising on its structure? Explore tactics to scale your business smartly and ensure great results.

October 7, 2024
Beyond Labels and Logos: Exploring the Psychology of Branding in the Consumer Goods Industry

Beyond Labels and Logos: Exploring the Psychology of Branding in the Consumer Goods Industry

Tapping into your consumers’ minds can be knotty. Build a powerful consumer goods brand that resonates with them by understanding brand psychology in the industry.

August 1, 2024
How X Missed the Spot on Rebranding: And How You Can Do Better

How X Missed the Spot on Rebranding: And How You Can Do Better

Rebranding can be a tricky road to take, as the team at X is finding out the hard way. Luckily, we have the tips and tools to make life easier for you during your own rebrand. Read on to know more!

August 1, 2024
What Is A Brand Toolkit and How You Can Create One ? [Free Brand Toolkit Template]

What Is A Brand Toolkit and How You Can Create One ? [Free Brand Toolkit Template]

Have a logo in place? Using different colors on your social media and website? Well, it’s about time you have a brand toolkit. Read on to create your brand toolkit using our brand toolkit template.

September 18, 2024
Beyond Clicks and Conversions: Measuring the Success of Intelligent Ad Creatives

Beyond Clicks and Conversions: Measuring the Success of Intelligent Ad Creatives

Want to bring your advertising game on point? Understand how to monitor your intelligent ad creatives and fine-tune your advertising strategies for better results!

August 1, 2024
The Impact of Creative Insights on Brand Identity and Recognition

The Impact of Creative Insights on Brand Identity and Recognition

Are you looking to enhance your ad creatives and brand identity? Creative insights are a key factor in achieving brand recognition and success. Discover how they can elevate your brand here.

August 1, 2024
Delivering a Consistent Customer Experience with Brand Asset Management

Delivering a Consistent Customer Experience with Brand Asset Management

Consistency is essential to nurturing healthy relationships with your customers. In this blog, you will learn how to create a consistent customer experience without straining your team's resources.

August 1, 2024
What Is Brand Localization & How To Create A Brand Localization Strategy?

What Is Brand Localization & How To Create A Brand Localization Strategy?

Can reaching your customers in their own language lead to increased revenue? Is your brand local yet global at the same time? Let’s find out how localizing your brand can mean higher growth!

August 1, 2024
How to Write a Brand Positioning Statement

How to Write a Brand Positioning Statement

Want your brand to stand out from the rest? Follow our expert tips to create a brand positioning statement that captures the essence of your brand and drives connections with your customers.

August 1, 2024
The Key to Maximizing Brand Value with Advanced Analytics

The Key to Maximizing Brand Value with Advanced Analytics

Asset performance may be easy to track today, but how do you know what's making them tick? In this blog, we explore how you can do this with advanced analytics in brand asset management software.

August 1, 2024
Why is Brand Management Important?

Why is Brand Management Important?

Discover the crucial role of brand management in building and maintaining a successful business. Learn why strong branding can improve customer loyalty, increase revenue, and more.

August 1, 2024
How to Set SMART Goals For Your Marketing Team in 2025

How to Set SMART Goals For Your Marketing Team in 2025

Boost your marketing team's success with SMART goals. Create a clear roadmap for achieving business objectives by setting specific, measurable, achievable, relevant, and time-bound goals.

January 7, 2025
What Starbucks Can Teach You About Marketing and Branding Strategy

What Starbucks Can Teach You About Marketing and Branding Strategy

What's the best way to map out your marketing and branding strategies? Discover how Starbucks has maintained its brand value over the last 50 years.

September 23, 2024
What is Brand Storytelling and Why it Matters

What is Brand Storytelling and Why it Matters

Brand storytelling builds lasting connections with your customers and fosters customer loyalty, when done right. Here, we explore how brands can use brand storytelling to do just that.

September 5, 2024
Brand Positioning: What It Is and Why You Need It

Brand Positioning: What It Is and Why You Need It

Brand positioning is more than a fancy logo or tagline. It helps your target audience know what you bring to the table and why they should choose you over the rest.

August 1, 2024
The Ultimate Guide To Brand Management [2025 UPDATED]

The Ultimate Guide To Brand Management [2025 UPDATED]

Setting up a brand looking like a tough game? Here’s the ultimate brand management guide that can help you understand and launch your brand. Let’s dive in

January 7, 2025
Brand Identity Prism: What Is It and How To Use It? - Artwork Flow

Brand Identity Prism: What Is It and How To Use It? - Artwork Flow

Want to grow your brand with the right foundation and build healthier relationships with your customers from day 1? Find out how a brand identity prism can help you get there effectively.

August 1, 2024
What is Brand Architecture and How Can You Create One For Your Business?

What is Brand Architecture and How Can You Create One For Your Business?

A logical brand architecture can make marketing and customer success much easier for your organization. Here's what it means and how you can build one.

August 1, 2024
A Detailed Look at Packaging Artwork Colors & Their Impact on Branding

A Detailed Look at Packaging Artwork Colors & Their Impact on Branding

Product packaging design is part of your branding. Know how colors of the product packaging can make or break your product’s presence in stores.

October 11, 2024

Brand identity

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Branding
Asset Management
Creative Operations
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Mastering the 4C Principles of Packaging Design for Impactful Branding

Design

An attractive and clear packaging design is key to sales. Use the 4C principles (clarity, creativity, consistency, consumer-centricity) to create effective packaging.

Rangan Das
October 9, 2024

The Impact of Packaging Design on Brand Identity

Design

Learn how packaging design influences brand perception and builds a strong brand identity. Discover key elements like brand recognition, personality, quality, and emotional connection.

Rangan Das
September 9, 2024

The Key to Building a Cross-generational Brand (And Why It Matters)

Branding

Brands that win span generations! This guide explores what makes a brand timeless & how to build one that resonates with everyone, from Gen Z to second generations.

Rangan Das
May 3, 2024

Gaining Trust through Transparency: 5 Key Benefits of Public Facing Brand Assets

Asset Management

Fostering trust and bolstering your brand's image is essential in front of the public eye. Discover how to gain a reputation among the audience by being real with these 5 brand assets.

Mrignayni Pandey
November 2, 2023

How to Steer Your Brand's Growth Without Sacrificing Structure

Branding

Want to know how to navigate your brand to success without compromising on its structure? Explore tactics to scale your business smartly and ensure great results.

Rangan Das
September 17, 2023

Beyond Labels and Logos: Exploring the Psychology of Branding in the Consumer Goods Industry

Branding

Tapping into your consumers’ minds can be knotty. Build a powerful consumer goods brand that resonates with them by understanding brand psychology in the industry.

Mrignayni Pandey
August 6, 2023

How X Missed the Spot on Rebranding: And How You Can Do Better

Branding

Rebranding can be a tricky road to take, as the team at X is finding out the hard way. Luckily, we have the tips and tools to make life easier for you during your own rebrand. Read on to know more!

Varun Baliga
August 1, 2023

What Is A Brand Toolkit and How You Can Create One ? [Free Brand Toolkit Template]

Branding

Have a logo in place? Using different colors on your social media and website? Well, it’s about time you have a brand toolkit. Read on to create your brand toolkit using our brand toolkit template.

Shirly Christy
June 13, 2023

Beyond Clicks and Conversions: Measuring the Success of Intelligent Ad Creatives

Creative Intelligence

Want to bring your advertising game on point? Understand how to monitor your intelligent ad creatives and fine-tune your advertising strategies for better results!

Rangan Das
June 1, 2023

The Impact of Creative Insights on Brand Identity and Recognition

Creative Intelligence

Are you looking to enhance your ad creatives and brand identity? Creative insights are a key factor in achieving brand recognition and success. Discover how they can elevate your brand here.

Rangan Das
May 4, 2023
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