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Everything about Brand Asset Management

How-tos, guides, and all your questions answered here!

The Importance of Dieline in Packaging Design - Artwork Flow

It's the foundation stone of every packaging design, but how do you design the ideal dieline? In this blog, we take you through the process of creating an accurate dieline for your project.

November 4, 2022

15 Best Packaging Design Websites to Follow to Inspire Your Designs

Not sure where to go when you hit a creative block? In this article, learn about the top 15 packaging design websites that will help you the most in any design project.

November 3, 2022

A Complete Packaging Design Process From Start to End - Artwork Flow

Taking a packaging from web to shelf depends on a number of complicated pieces that need to work well together. In this blog, we break them down to show how you can master the process.

October 31, 2022

10 Foundational Elements of Packaging Design - Artwork Flow

Getting into a packaging design project without the right structure can add weeks to your timeline. Today, we show you how adding just a few elements to your process can streamline your project!

October 26, 2022

The Ultimate Guide to the Graphic Design Workflow - Artwork Flow

Are you looking for a strategy to refine your team's design process? Check out our step-by-step guide to discover how you can optimize operations and polish your output at the same time!

October 25, 2022

30 Graphic Design Terms for Non-graphic Designers - Artwork Flow

As you dive into the world of graphic design, it will become increasingly important to speak the language to communicate ideas effectively. Here's a glossary of terms every designer needs to know.

October 20, 2022

Packaging Psychology: How Top Brands do it and What You Can Learn From Them

Aesthetic packaging designs may catch the eye, but the right use of consumer psychology can transform your designs from a marketing standpoint. In this article, we show you how.

October 18, 2022

7 Things to Keep In Mind Before Designing a Brand Logo - Artwork Flow

It's the first step to setting up a great brand, but not everyone gets it right the first time! In this article, we take you through everything you need to do before you start designing your logo.

October 17, 2022

The Role of Packaging Design in Branding Your Product - Artwork Flow

An eye-catching package can add to your product value, but what does it say about your brand? In this blog, we explore the growing relationship between branding and packaging design.

October 14, 2022

5 Takeaway Food Packaging Colors That Build Your Appetite

What if we told you some colors leave people feeling hungrier than others? Color psychology has a huge role to play in takeaway food packaging and in this blog, we show you how it works!

October 11, 2022

Beverage packaging: A Marketing Tool for your Beverages - Artwork Flow

In a highly competitive market, making your beverage stand out could make all the difference to your business. In this article, we show you how packaging smart can help you sell more drinks.

October 7, 2022

Holiday Packaging 101: Design Ideas and Tips to Boost Sales

As we approach a busy holiday season, it's time to bring your A game to your packaging design strategy. Join us as we unwrap the best tips and tricks to get your holiday packaging right this year.

October 6, 2022

9 Types of Logos and How to Use Them - Artwork Flow

Creating a great logo is key to establishing a strong brand. But before you go ahead with your design, learn all about the 9 types of logos and which one of them would fit your business.

October 4, 2022

Everything You Need to Know About Canada’s New Front of the Package Labeling Regulations

We bring you the latest updates on Canada's new front of the package labeling requirements and how you could best brace your brand for the change lying ahead.

September 29, 2022

What is Brand Asset Management and How Does it Differ From DAM?

Ever wonder how brand asset management (BAM) differs from digital asset management? Read this article to learn the ins and outs of BAM, and see how Artwork Flow can help you.

September 27, 2022

7 Best Photo and Creative Organizing Software In 2023 - Artwork Flow

When you have too many creatives to manage and little time at hand, it helps to use a creative organizer to simplify your work. Read on to discover the best creative organizers in the market today!

September 22, 2022

Top 10 World-famous Logos and What you can Learn From Them

Getting your logo right could make all the difference to your brand's growth. In this article, you'll find some of the world's most popular logos and what you can take away from their designs.

September 21, 2022

Hit the Shelves Faster with an All-New, 10X Better Artwork Flow

Artwork Flow has added a whole host of features and functionalities to help Brand and Marketing teams accelerate web-to-shelf workflows. Here's the story behind our new and improved platform.

September 20, 2022

5 Beauty Brands With Sustainable Packaging and What to Learn From Them

There's beauty in sustainability and now, there's greater sustainability in packaging beauty products! Read on to explore modern beauty brands pushing the boundaries of sustainable packaging today.

September 16, 2022

New in Artwork Flow: Industry-leading Workflow Management

Artwork Flow now allows you to build complex workflows at scale and simplify end-to-end project management with its brand-new feature, Flexi Flows. Read all about it here.

September 13, 2022

Piping Hot Food Packaging Trends to Sample in 2023 - Artwork Flow

What does it take for food packaging designs to stand out this year? Read our article on the trends dominating the food packaging industry and give your next design project a big boost!

September 12, 2022

15 Best Tools for Packaging Designers - Artwork Flow

Discover some of the most effective tools for product packaging design projects and kickstart your marketing campaigns on the right note. Read on to know more!

September 6, 2022

Brand Identity Prism: What Is It and How To Use It? - Artwork Flow

Want to grow your brand with the right foundation and build healthier relationships with your customers from day 1? Find out how a brand identity prism can help you get there effectively.

September 5, 2022

What is Digital Asset Management (DAM)? - Artwork Flow

Find out how the use of a digital asset management system can help you manage your files effectively and organize your projects with greater efficiency in the long run.

September 1, 2022

Top 10 Typography Trends in 2023 - Artwork Flow

As typography styles keep evolving, it's important to evolve with them to keep your designs relevant. We pick out the top typography trends of the year to help you educate your upcoming designs.

August 30, 2022

Top 10 Best Practices For Optimizing The Review And Approval Process

How do you minimize time spent on critical but equally cumbersome processes without losing the edge on your final output? These best practices have the answer you're looking for!

August 22, 2022

15 Free Illustration Sites For Your Next Creative Project

Bring your artwork to life with the right illustration! We have curated the best free illustration websites that will help you get the best out of your next project.

August 18, 2022

7 Worst Color Combinations You Need To Avoid - Artwork Flow

While it's always fun to bring colors together in your design, there are some combinations that just don't work. Here are the 7 worst color combinations and how you can avoid using them.

August 18, 2022

7 Baby Care Packaging Trends to go (Goo Goo) Gaga over - Artwork Flow

Is minimalism taking the lead or is it flashy, bold colors all the way? Read this article to discover the top packaging trends taking the baby care industry by storm.

August 16, 2022

How to Use an Audit Trail to Improve Label Management - Artwork Flow

Greater transparency throughout the label design lifecycle can increase go-to-market speed with a higher quality product. Find out how your team can effortlessly conquer the digital audit trail.

August 12, 2022

26 Beautiful Color Combinations That’ll Inspire Your Next Design

Colors are an essential component of any label and packaging design and easily influence decision-making for consumers. But, how do you get it right for your brand? Read on to know more!

August 10, 2022

Top Google Fonts for Graphic Designers - Artwork Flow

Good typography is essential to a great design. In this blog, we talk about some of the top Google fonts that can take your packaging design from ordinary to extraordinary.

August 8, 2022

7 Beer Label Design Trends Foaming Over in 2023 - Artwork Flow

To celebrate International Beer Day, we bring you the most unique and happening beer label design trends to educate your own marketing strategy and beer packaging designs.

August 5, 2022

6 Memorable Marketing Campaign Examples to Inspire You - Artwork Flow

As creating impactful campaigns becomes more critical than ever, we break down some of the most successful marketing campaigns to ease your anxiety and refresh your creativity.

August 2, 2022

How to Use Color Theory in Graphic Design? - Artwork Flow

Want to know the real secret behind the designs that elicit positive emotions from consumers and encourage them to purchase your product? Read on to find out!

August 1, 2022

5 Tips to Collaborate Better with Your Printing Vendor - Artwork Flow

Finalizing your packaging prints requires a lot of collaborative effort from the brand, the print vendor, and even the design team. Read on to find out how you can optimize this process.

July 28, 2022

10 Benefits of Online Proofing Software for Creative Teams

Read this article to find out how online proofing software can help you streamline your label development workflow, avoid delays, and accelerate launches.

July 27, 2022

How to Choose the Best Artwork Management Solution for Your Business

Artwork management solutions help you navigate even complex label management projects with ease. Read the full blog to learn how you can choose the right solution to fit your needs.

July 25, 2022

What Is A Creative Brief And How To Write It - Artwork Flow

Every project's success hinges on how well you can deliver your message to your target audience. Read the full blog to find out how a creative brief can help you do that effectively.

July 22, 2022

Your 2023 Guide To Reducing Drug Labeling Errors In The Pharma Industry

Pharmaceutical labeling errors have dire consequences. Read this article to understand the most common errors and how you can avoid their costly repercussions.

July 19, 2022

How to Annotate a PDF File: A Handy Guide for Online and Offline Documents

Annotating PDFs helps highlight important points and share feedback. Read this article to find out how to annotate a PDF on Windows and Mac.

July 15, 2022

What is Brand Architecture and How Can You Create One For Your Business?

A logical brand architecture can make marketing and customer success much easier for your organization. Here's what it means and how you can build one.

July 13, 2022

The No-Sweat Guide to Proofing Your Artwork PDFs - Artwork Flow

While PDFs are used universally, the file format is still plagued with issues. Read this article to find out how PDF proofing can actually be effortless.

July 11, 2022

Chocolate Commerce: How Packaging is the Storefront for eCommerce Sales

Packaging is one way eCommerce websites make an emotional connection with customers. Here are the 5 best chocolate packaging designs by eCommerce stores to inspire you.

July 7, 2022

5 Best Artwork Management Tools In 2023 - Artwork Flow

In today's world, an artwork management and online proofing software is imperative to increase speed to market. Here are a few tools with varied features that can help you with label management.

June 30, 2022

How Savencia Improved Traceability With Versioning And Sped Up Their GTM

Discover how international dairy brand Savencia uses Artwork Flow to improve accountability, avoid information loss and confusion, and go to market faster.

June 30, 2022

5 Reasons Why You Need a Label Audit Trail in the Pharma Industry

The pharmaceutical industry can face costly repercussions due to the simplest of labeling errors. Here's how an audit trail can help not only reduce costs but also avoid errors.

June 22, 2022

11 Tips for Redesigning Your Packaging Label - Artwork Flow

Redesigning packaging labels can be a hit or miss. Learn the best practices to redesign artwork without compromising on branding and customer retention.

June 14, 2022

3 Tips For Translating Your Packaging Labels - Artwork Flow

Find out how you can overcome the challenges of translating labels and make sure your products sell just as well overseas and in new markets.

June 7, 2022

How to Collaborate Better During Label Management and Proofing

Product label creation involves a lot of moving parts and inefficient collaboration can spell trouble for your brand. Find out how you can collaborate better during label management.

June 2, 2022

How to Increase Speed to Market with Label and Artwork Management

Discover how you can get your products to hit the shelves faster with proper planning, collaboration, and the right label management solution in your arsenal.

May 26, 2022

What is the Health Star Rating (HSR) system and what does it mean for packaged food brands?

More countries are adopting the Health Star Rating (HSR) system around the globe. Read this article to find out how FMCG brands need to start prepping for it.

May 24, 2022

The Ultimate Checklist To Making Your Packaging More User-Friendly

Discover the key points you need to keep in mind while developing packaging that's user-friendly, inclusive, and accessible to all your customers.

May 17, 2022

How to Make Sure Your Labels Are Compliant with the EU MDR and IVDR In 2023

Discover the artwork and labeling requirements of the EU MDR and IVDR, and find out how you can effortlessly comply with them with Artwork Flow.

May 10, 2022

How Marketing Teams Can Handle Multi-Stage Approvals In 2023

The struggles of a multi-stage approval process can be ended with a system in place. So, in this article, we’ll discuss the steps marketing teams can take to handle the approvals.

April 19, 2022

Artwork Flow Spring Release: What’s New? - Artwork Flow

Welcome to the Spring Release at Artwork Flow. Take a look at the amazing, new features we have released and what more is in store for you . .

April 17, 2022

How Artwork Flow helps in Label Approval and Compliance Management Process

Brands are heavily scrutinized for their product labels. Regulatory compliance is a complex process and needs special tools to ensure products do not suffer from the risk of recalls.

March 24, 2022

Why Brands Need to Invest in Artwork Management Platforms

Label development and approval can be a tedious task. Without the right tools, the brands experience bottlenecks, compliance issues and even stand the risk of recalls.

March 15, 2022

7 Ways To Simplify Design Workflow For Creative Teams While Staying Compliant

The design process involves many people working on different aspects of an artwork. The movement of artwork, changes, suggestions, and feedback, all of these are sometimes happening simultaneously.

March 8, 2022

Everything You Need To Know About TTB’s Craft Beer Labeling Requirements In 2023

Are the TTB’s craft beer labeling guidelines too confusing and complex? Then, check out this article where we break down legal terms and simplify labeling requirements.

March 1, 2022

Online Alcohol Packaging: How To Prepare Your Wine And Spirits Labels For Ecommerce Success

Thinking about growing in ecommerce using alcohol labels? In this article, we’ll discuss the points that make your alcohol labels sell while ensuring compliance

February 24, 2022

Packaging Sustainability – Eco Friendly Packaging for a Greener Future

Now is the right time to move your business towards sustainability. In this article, with numbers, examples and tips, we’ll talk about how to move forward towards a greener future.

February 22, 2022

Bottle Labels for Essential Oils: Don’t Forget About FDA Regulations

Want the right labels for your essential oil brand? Here we bring for you some points and FDA regulations to keep in mind when designing labels for essential oils.

February 17, 2022

Simplify Label Management For Cosmetic In 5 Easy Steps - Artwork Flow

Want to manage your cosmetic label functionally and effortlessly? Here we bring for you a simple yet effective way to manage all your cosmetic labeling.

February 15, 2022

How Chitale Saved Over 1000 Man-Hours Every Month - Artwork Flow

How Chitale managed to save time, cut down launch delays, and reduce revision and recall errors. This case study details challenges faced at Chitale and how Artwork Flow revolutionised their process.

February 10, 2022

Best Practices of Automating the Creative Review and Approval Process

Here are some of the best practices on how you can use artwork proofing tools to speed up your creating proofing workflow. Now review and approve creatives faster with Artwork Flow

February 8, 2022

3 Big Factors Influencing The Current Cosmetic Label Industry

Wondering how to maintain compliance, follow the latest label trends, and make labels appealing? This article has actionable tips you can use to achieve that balance.

February 3, 2022

The Future of Packaging Artwork Management in Beauty Industry

The beauty industry is evolving, and brands need to digitize the packaging artwork development to keep up with the changing landscape. It is important to find the right artwork management solution.

January 27, 2022

How Artwork and Label Management Software simplifies e-signatures

Artwork Proofing and Label Management Software for pharmaceuticals and life sciences can simplify electronic signature capture and streamline flow of paperwork in the production environment.

January 25, 2022

5 Things To Check Before Printing Your Labels - Artwork Flow

Want to prevent misprints, product recalls and maintain brand credibility? Then, check for these 5 things before sending your labels to be printed.

January 20, 2022

5 Common Printing And Labeling Errors And How To Avoid Them

Want to avoid product recalls, misbranding, and a loss of reputation? Here are 5 common printing and labeling errors you might make and how you can avoid them

January 13, 2022

Artwork and Label Management for Life Sciences and Pharma

The needs of the Life Sciences and pharmaceutical labeling are changing, and brands are in a dire need for label management workflow upgrade.

January 11, 2022

5 Packaging And Labeling Trends To Rule 2023 - Artwork Flow

Wondering how to make stylish and functional packaging designs in 2023? Here are 5 packaging trends to follow in the food, CPG, pharma, or cosmetics industry.

January 6, 2022

Enabling Teamwork in Label and Artwork Management - Artwork Flow

Developing packaging label artwork is a challenging task requiring numerous steps and collaborators. A simple labeling change takes weeks to get finalized, while creating a new one can take months.

January 4, 2022

Best Product packaging launches of 2021 - Artwork Flow

Consumer behavior drastically changed over 2020 and 2021.. Here are 13 of the best packaging designs in 2021 that focuses on change in consumer behavior, sustainability, and inclusivity.

December 30, 2021

Eliminate Process Complexity with Packaging and label Management Software

In packaging and label management, efficiency is a crucial element. Every manual step that goes into label design can potentially introduce an error that can remain undetected till the later stages.

December 28, 2021

Christmas Release: What’s New in Artwork Flow - Artwork Flow

Artwork Flow comes bearing a slew of such high-value features as a Christmas gift that you wouldn’t be able to keep calm either #sostoked #merrychristmas

December 24, 2021

Complete Labeling Requirements For Home Cleaning Products in 2023

Are labeling regulations for household cleaning products a black box? Here’s a handy guide on OSHA, EPA, and FHSA labeling regulations. Complete labeling requirements for home cleaning products.

December 21, 2021

Importance of Colors in Cosmetics Brand Packaging - Artwork Flow

The color of a cosmetic product packaging is one of the most powerful design elements. Different colors communicate differently to the target audience, often helping segregate different products.

December 14, 2021

Trends which defined the Beauty Industry in 2023 - Artwork Flow

Before the pandemic, 85% of beauty products were sold in stores. In-store purchases still exist largely, but beauty brands have also shifted a large section of their operations online.

December 7, 2021

Your 2023 FDA and AAFCO Labeling Guide For Pet Food Products

Planning to manufacture pet food? Check out the FDA and AAFCO labelling guidelines to avoid misbranding and product recalls for your pet food products.

November 29, 2021

How Text Comparison Tools can reduce labeling errors in the CPG Industry?

Text comparison tools can easily help you proof product packaging and label artworks texts. While the tool seems simple, the alternative, that is manual proofing, is an error-prone process.

November 26, 2021

Creative Collaboration In 2023: Expectations And How You Can Meet Them

Collaboration in the labeling and packaging industry is no longer the same in 2023. Here are 7 ways you can improve creative collaboration for your team.

November 23, 2021

Modern Way To Review Packaging Artworks: How To Review Artworks?

Instead of opting for hundreds of back-and-forth emails, here’s what the modern way of reviewing artworks is all about, Break The Endless Email Loops.

November 10, 2021

The Definitive FDA Labeling Guide for Personal Care Products

FDA regulations change with time and not adhering to them may cause your product to be called misbranded. A comprehensive labeling guide based on FDA requirements for personal care products.

November 8, 2021

How Forest Essentials Reduced Significant Costs With Efficient Artwork Management

Forest Essentials is a global luxury Ayurveda brand that infuses ancient wisdom and modern aesthetics to craft organic products. Since its inception in 2000, the brand has expanded to 120 Countries.

November 2, 2021

How Havmor Went From Grappling With Ineffective Communication To Approving 10 Artworks Everyday

How Havmor improved its Retail Speed To Market by over 70% with Artwork Flow. This case study lays out Havmor’s challenges and how Artwork Flow resolved them to bring desirable results.

October 8, 2021

FDA 2023 Labeling Regulations Guide For Non-alcoholic Beverages

Can't find relevant information on FDA labeling regulations for Non-Alcoholic Beverages? Bookmark this detailed guide for your next project. PLUS FREE CHECKLIST

October 4, 2021

Creative Director's Guide to Successful Packaging Artwork Management

Creative directors have to consistently improve the packaging artwork management process for smoother collaboration. Here's a guide to bookmark for your next artwork management project!

September 30, 2021

FSSAI’s Labeling Updates: What’s New, What’s Changed and What’s Next [2023 Edition]

FSSAI has brought about a plethora of changes in 2021 including more inclusive label design, safety measures for online shoppers, and updates for a new segment of food products. Read more.

September 27, 2021

ARTWORK FLOW: WINTER RELEASE ‘22 | Renderer UI Redesign, Comments Module Revamp and more . .

We bring unto you the much-awaited Winter Release '22 with a lot of exciting features to enrich and deliver a powerful user experience. The platform is better, faster and cleaner than ever.

September 24, 2021

Ashish Life Science Increased their Approval Rate by 70% with Artwork Flow

See how Ashish Life Science seamlessly implemented a digital solution to their artwork management process. It helped them reduce their approval time and increase efficiency across teams.

September 23, 2021

The Ultimate Guide to Labeling Requirements for Contract Manufacturers (Plus Free Checklist)

Explore labeling requirements for contract manufacturers to save time and stay compliant. Plus download your FREE Checklist & get organized!

September 17, 2021

5 Common Artwork Management Failures that Delay Product Launch

Supercharge your product launch strategy with Artwork Flow - a powerful online approval and proofing system to help you solve your artwork management challenges during product launch.

September 14, 2021

Sarvotham Care Achieves 80% Faster Approvals with Artwork Flow

See how contract manufacturing brand, Sarvotham Care onboarded Artwork Flow to improve alignment between teams and speed up their artwork approval processes for efficient workflows.

September 9, 2021

9 Ways to Measure ROI of Label and Artwork Management Software

Artwork management processes have a complex communication cycle and it needs to run efficiently. Here are 9 metrics to measure the return of investment while using an artwork management software.

September 8, 2021

Your Go-to Handbook of FDA’s Labeling Requirements For Dietary Supplements

Explore FDA’s labeling guidelines for dietary supplements to help you save time and stay compliant. Plus download your FREE Checklist & get organized!

September 7, 2021

11 Commandments for Accurate Back of Pack Labelling - Artwork Flow

Incorrect labeling can cause a lot of damage to food brands. Bookmark this guide & use it to accurately manage your food labeling approval projects.

September 2, 2021

7 Successful Product Launch Examples That'll Inspire You

Looking for product design inspiration? Here are 7 brands that nailed their product launches that impressed customers and made an impact. Check it out!

August 31, 2021

Everything You Need to Know About Food Allergen Labeling In 2023

A concise guide that skips the legalese and gives you all you need to know about the FDA’s food allergen labeling requirements. Get your free checklist!

August 30, 2021