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Asset Management
March 16, 2023
January 10, 2024

How BAM Software Helps to Unify Teams

Mrignayni Pandey

How BAM Software Helps to Unify Teams

March 16, 2023
January 10, 2024
Mrignayni Pandey


Effective collaboration is essential for successful brand management, as it ensures that all teams and departments are aligned on the brand's message, image, and values. 

However, collaboration can be challenging when dealing with various stakeholders, including designers, marketers, and legal teams. Brand asset management software can improve collaboration by providing a centralized platform for all brand assets, making it easier for teams to access and share the necessary files. 

Additionally, the software can help streamline the approval process and ensure that all team members are working with the latest versions of brand assets.

In this article, we will explore how brand asset management software can improve collaboration across teams and departments, and why it is a crucial tool for successful brand management.

Benefit of brand asset management for software collaboration 

By utilizing a brand asset management system, teams can easily access and share the required digital assets, streamline workflows, and maintain consistent branding across all software products. 

In this context, we will discuss the benefits of brand asset management for software collaboration, highlighting how it can enhance the efficiency and productivity of software development teams.

Illustration showing the benefits of BAM for software collaboration

Improved communication across teams and departments

One of the most significant benefits of brand asset management software is that it improves communication across teams and departments and makes it easier for teams to access and share necessary files. 

This is because BAM platforms are centralized which eliminates the need for constant back-and-forth communication and ensures that all team members are working with the same assets.

Brand asset management software also allows for the creation of workflows, which enables teams to collaborate on projects more efficiently. Consequently, all team members are informed of their responsibilities, deadlines, and deliverables, making it easier to track the progress of a project.

Furthermore, sharing files directly from your BAM platform has the added advantage of not requiring external users to install any additional software to access the assets. 

Better workflow visibility

In any enterprise, the lack of transparency can be a significant cause of frustration. For brand managers in distributed organizations, a common example of this issue may arise from the process of requesting brand assets. 

One clear indication of a flawed workflow is an increase in complaints from marketers, such as extended asset turnaround times that could take weeks or longer. Implementing workflow automation can significantly address and rectify these issues, reducing turnaround times and enhancing overall efficiency in your marketing processes.

Meanwhile, designers may experience immense pressure to produce custom marketing assets and struggle with a large backlog of requests. 

By utilizing a BAM  all team members can gain insight into who needs assets and how the asset creation process is progressing. 

Brand managers can establish clear timelines, objectives, and expectations among stakeholders, resulting in increased efficiency.

Streamlined access to brand assets and guidelines

Brand asset management software offers streamlined access to brand assets and guidelines, as all brand assets are stored in a single location. 

This makes it easier to find what you need quickly and eliminates the need to search for assets across various locations and saves time.

Additionally, brand asset management software ensures that all team members have access to the latest versions of brand assets. This helps to prevent the use of outdated or incorrect assets, which could harm the brand's consistency and accuracy.

Increased efficiency in completing brand-related tasks

Brand asset management software significantly increases efficiency when completing brand-related tasks. 

Project managers can use the software to split the project into stages, assign tasks to various team members and set deadlines easily. 

This allows teams to manage their workload, juggle their deadlines and complete tasks on time easily. They can also track their progress and easily communicate with other team members on the same project.

Furthermore, a brand management software allows for the automation of certain tasks, such as the approval process. This saves time and resources while ensuring that all brand-related tasks are completed accurately and efficiently.

Enhanced brand consistency and accuracy

Brand asset management software provides a centralized location for all brand assets, so it’s almost effortless to maintain consistency across all brand-related communications.

It can also help to enforce brand guidelines. The software can be configured to only allow the use of approved assets, preventing the use of outdated or incorrect assets. This helps to ensure that all brand-related communications are accurate, consistent, and aligned with the brand's values and image.

Next, let’s look at the features you should look for in an ideal brand asset management system. 

Store brand assets securely 

It is not possible to control the security of your servers or email passwords. Therefore, the best practice is to keep all brand assets within your BAM platform. 

By doing so, you can take advantage of BAM features such as encryption, single-gateway hosting, and SAML for data transfers, which help protect assets and brand materials from unauthorized access.

Measure the ROI and performance of assets

By employing a BAM system, you can access comprehensive analytics for each asset and collection, which includes top users, as well as the number of views, shares, and downloads. This valuable information can assist you in determining asset ROI and identifying areas to concentrate your efforts and budget.

Features to look for in brand asset management software for collaboration

When selecting a brand asset management tool for cross-functional collaboration, there are several essential features to consider. Here are some of the key features to look for:

Illustration showing top 5 features of BAM software

User-friendly interface

A user-friendly interface is critical to ensure that all team members can easily navigate the software. The interface should be intuitive and easy to use, with clear labeling and easy-to-understand features.

Additionally, a user-friendly brand management software encourages collaboration between teams and departments. It makes it easier for users to share, access, and edit assets, leading to faster and more efficient workflows.

Customizable access permissions 

Customizable access permissions allow you to control who can access specific brand assets. This is important for ensuring that only authorized team members can access and use brand assets.

Additionally, customizable access permissions make it easier to manage workflows by ensuring that only team members with the appropriate permissions can approve or edit specific assets.

Version control

With version control, users can easily view and compare different versions of an asset, ensuring that they are using the correct and most up-to-date version. 

This feature is especially important when multiple team members are working on the same asset simultaneously, as it helps prevent conflicting changes and ensures consistency across the organization's brand.

In addition, version control can also help track the history of changes made to an asset, providing an audit trail that can be useful for compliance purposes or when troubleshooting issues. Overall, version control is a critical feature that helps organizations maintain the integrity and consistency of their brand assets.

Collaborative workflows

Collaborative workflows are a crucial feature of brand asset management (BAM) software because they help streamline the process of creating, editing, and sharing digital assets across different teams and departments. BAM software with collaborative workflows enables teams to work together in real-time, allowing them to share feedback, make changes, and stay on the same page throughout the creative process.

By using collaborative workflows, teams can easily communicate and collaborate on the same asset, reducing the risk of conflicting changes or duplicated efforts. This in turn helps to improve efficiency, reduce turnaround times, and enhance the overall quality of the asset being produced.

Moreover, collaborative workflows in BAM software allow for better communication and alignment between teams, leading to a more cohesive and consistent brand experience for customers. Collaborative workflows also enable teams to work remotely, allowing them to access assets and collaborate with others from any location.

Integration with other tools and platforms

Integration with other tools and platforms is a critical feature of brand asset management software. Your BAM software must integrate with other tools that your team uses, such as design software, marketing automation platforms, or project management tools.

This integration helps to streamline workflows and allows you to manage brand assets more efficiently by eliminating the need to switch between different tools and platforms. Additionally, integration with other tools and platforms can help to automate certain tasks, saving time and resources.

Successful brands that use BAM software for collaborating team members

Here are some successful brands that use BAM software to successfully collaborate with team members and improve their bottom line. 


Coca-Cola uses brand asset management (BAM) software to manage its digital assets and improve collaboration across its global marketing teams. With the help of BAM software, the company can ensure brand consistency, protect its brand's integrity, and streamline its workflows.


With brand asset management software, Nestle streamlines its asset creation and distribution processes across multiple departments, leading to improved collaboration and faster time-to-market for new products.


McDonald’s Brand asset management system allows it to centralize and streamline their brand assets, enabling faster turnaround times for new product launches and a more consistent brand identity and experience for their customers.


Adidas’ digital asset management system enables it to improve collaboration and visibility across our global marketing teams, allowing it to move faster and be more responsive to market trends. 


Sony’s brand asset management software has given it greater control over its brand assets, enabling it to manage and distribute them more efficiently and effectively across their global teams.


L’oreal’s brand asset management system helps to improve collaboration and streamline asset creation and distribution processes across multiple departments, leading to a more engaging brand experience for their customers.


Unilever’s brand asset management software has allowed it to centralize and standardize brand assets. This helps the brand maintain brand consistency across multiple markets and product lines.


Nike’s brand asset management system enables it to manage and distribute  brand assets more effectively, improving collaboration and reducing turnaround times for new product launches.

Wrapping Up

Brand asset management software is a game-changer when it comes to enhancing collaboration across teams and departments. 

By providing easy access to digital assets, enabling streamlined workflows, and ensuring brand consistency, brand asset management software improves the efficiency and productivity of teams. It also reduces errors caused by manual processes and ensures that everyone involved in a project is on the same page.

As the world becomes more digital, the demand for brand asset management software is only going to increase. 

Organizations that want to stay ahead of the competition and improve their collaboration across teams and departments must invest in a robust brand asset management system. By doing so, they will be able to streamline their workflows, ensure brand consistency, and maintain a competitive edge in their industry.

If you're looking for a reliable brand asset management software, look no further than Artwork Flow. Designed specifically for marketing and creative teams, Artwork Flow provides a comprehensive solution for managing your brand's assets. 

With features like asset tracking, digital rights management, and version control, Artwork Flow enables your teams to collaborate effectively and efficiently. 

So, book a free demo or sign up for a free trial for Artwork Flow today and experience the benefits of improved collaboration and streamlined workflows firsthand.

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