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Asset Management
Published:
February 7, 2023
Updated:
December 16, 2023

Best Brand Asset Management Software for Project Managers in Marketing Teams

Gouri Sasidharan

Best Brand Asset Management Software for Project Managers in Marketing Teams

Published:
February 7, 2023
Updated:
December 16, 2023
Gouri Sasidharan

Highlights

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Are you looking for brand asset management software that can help your marketing team stay organized, on task, and save time? 

With the right brand asset management software, you can store, organize and manage all of your digital assets in one place.

In this blog post, we will outline some of the best brand asset management software available for project managers in marketing teams to help you take your marketing efforts to the next level. 

1. Artwork Flow

Artwork Flow is your go-to platform for brand asset management needs. This platform includes a user-friendly interface allowing project managers in marketing teams to customize workflows, assign tasks and checklists, proof artwork files, and share feedback through annotations.

Key features

  • Brand asset management to organize all your brand assets.
  • Maintain brand and regulatory compliance with greater efficiency.
  • Store previous versions of creatives for future reference.
  • Smart tagging of assets to find them instantly for designers, managers, and stakeholders alike.
  • Proof creatives across 160+ file formats.
  • AI-powered creative intelligence (upcoming).

Pricing 

Artwork Flow's pricing plans are as follows: 

  • A free plan curated for small businesses.
  • Mid-sized businesses can purchase a Pro plan for $39 per user per month.
  • Large organizations can contact the sales team for custom quotes.

Customer ratings

The average rating of Artwork flow is 4.5 stars.

2. Frontify

Using Frontify, you can manage everything (and everyone) related to your brand, from creation to distribution.

Key features

  • Digital rights management that protects copyrights for your assets.
  • Personalization of your content while maintaining brand guidelines.
  • Analyzes how your brand guidelines and assets are performing.
  • Define levels of authorization to access specific files.
  • Supports publishing your content across multiple media platforms.

Pricing

Frontify has not revealed any pricing information on their website.

Customer ratings

On average, customers give Frontify 4.6 out of 5 stars.

3. Brandfolder

Brandfolder simplifies asset distribution, enhances cross-functional workflows, and automates content automation processes to help teams launch campaigns faster.

Key features

  • Upload, store, organize, and share unlimited files from one secure location.
  • Internal and external users (with set permissions) can quickly and reliably add assets.
  • Easy bulk upload with drag & drop.
  • Multiple file format support—images, video, audio, and documents of various file types.
  • Intelligent search tools like filtering and searching multiple ways for automatic discovery.

Pricing

The website provides a quote upon request.

Customer ratings

The platform has an average rating of 4.5 out of 5 stars.

4. Bynder

Bynder is a digital asset management platform that enables teams to distribute and manage their marketing materials while ensuring brand consistency. 

Key features

  • Centralized DAM to store digital assets.
  • Offers digital and print brand templates.
  • Helps upload, organize, and share digital assets.
  • A creative workflow to set up your approval and creation processes.
  • API access for third-party apps. 

Pricing 

Bynder provides pricing quotes on request through their website.

Customer ratings

The average rating of Bynder is 4.5 stars out of 5.

5. Air Inc.

Air Inc. is a workflow automation and digital asset management tool. This platform helps in increasing team efficiency.

Key features

  • The Kanban board helps you track and manage tasks.
  • Smart search to accelerate editing and distribution.
  • With rights management, view who has access to your assets.
  • Integrations allow you to do more with the platform.
  • Manage all versions of your files with version control.

Pricing 

Pricing plans of Air Inc. are as follows: 

  • Free: No CC required. For individual users.
  • Plus: $10/month. For small teams and freelance projects.
  • Pro: $25/user/month. For growing teams.
  • Enterprise: Custom plans for very large organizations.

Customer ratings

The platform has an average rating of 4.5 out of 5 stars.

Wrapping up

It can be challenging for project managers to create and assign multiple tasks at the same time. You might as well spend a lot of time tracking them. So, the use of brand asset management software is essential for somebody in your role in today's marketing landscape.

With many options available in the market, it is essential to choose the one that aligns with your company's goals and needs. Whether it is for managing brand guidelines, digital assets, or improving team collaboration, the right software can streamline your marketing efforts and help you stay ahead of the competition. 

Before choosing a platform, remember to always do your research and choose software that fits your team's specific requirements.

Artwork Flow is a suitable platform if you’re looking to organize your brand assets to ease the creative process. If you’d like to know more about how the platform can fit your marketing needs, book a quick demo with our experts or start a free 7-day trial today!

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