How to Measure and Improve Brand Equity
To see a constant drive in market share and brand loyalty is every brand’s dream. Learn how to measure and improve your brand equity with our comprehensive guide today!
What Is Brand Localization & How To Create A Brand Localization Strategy?
Can reaching your customers in their own language lead to increased revenue? Is your brand local yet global at the same time? Let’s find out how localizing your brand can mean higher growth!
How to Write a Brand Positioning Statement
Want your brand to stand out from the rest? Follow our expert tips to create a brand positioning statement that captures the essence of your brand and drives connections with your customers.
The Key to Maximizing Brand Value with Advanced Analytics
Asset performance may be easy to track today, but how do you know what's making them tick? In this blog, we explore how you can do this with advanced analytics in brand asset management software.
What is Brand Storytelling and Why it Matters
Brand storytelling builds lasting connections with your customers and fosters customer loyalty, when done right. Here, we explore how brands can use brand storytelling to do just that.
The Difference Between Marketing & Brand Management
Branding and marketing may go hand in hand, but understanding their differences can help you capture a wider market. Find out what really sets them apart and how you can use it to your advantage.
What is Brand Architecture and How Can You Create One For Your Business?
A logical brand architecture can make marketing and customer success much easier for your organization. Here's what it means and how you can build one.