Labeling and packaging is a critical component of any product. Label and artwork management involves complex internal discussions, efforts to meet regulatory compliances, and numerous levels of approval.
A dedicated artwork management software seamlessly becomes a part of your packaging development process and can improve the ROI. Earlier, the notion of KPIs for the adoption of an artwork management tool in workflows were vague. Now, there are numerous ways in which you can measure the improvement in the label and artwork development process.
While it is easy to keep track of metrics related to sales and marketing, the same becomes slightly challenging with packaging artwork management.
While an artwork management software may not directly affect your revenue, it drastically improves processes, consequently improving your business's bottom line. Here are some ways it helps in curbing costs and reducing waste of resources.
Labeling errors can be a nightmare. Typographical errors, errors in colors, or layout can lead to expensive product recalls or even lawsuits. The severity of such errors often varies depending on industries, but packaging errors can cause a lot of damage. Labeling errors in the pharmaceutical industry can have disastrous consequences.
An Artwork Management platform can help reduce these errors by using collaborative checklists. Here’s how that works.
In industries such as like food and beverages, alcoholic drinks, cosmetics, and pharmaceuticals, labeling regulations are often revised due to changes in market trends and for consumer safety. A perfectly good batch of products can be prevented from being sold if it does not meet regulatory requirements. Failing to comply with regulatory requirements can lead to expensive lawsuits and recalls.
With an artwork management platform, you can:
When developing artworks, you need to share internal documents and designs with external teams. If you use emails, instant messaging apps, or file sharing apps help to send files, security can be a big concern. There is a risk of intellectual property theft or getting fraud products in the marketplace. How you store your digital assets also matters. In case of any accidental data loss, you may lose months of hard work. An artwork management platform addresses these issues.
Efficiency is important in the process of manufacturing. Being a part of the product manufacturing process, the same applies to label and artwork development too. An improved design and development process saves you time and money, which improves your ROI.
With product launches, you have deadlines to meet. You only have a limited time to get the artwork right. Then you need to send it to the printers, get the packaging made, and launch your product. While most brands factor in delays in the timeline, you can reduce that even more with an artwork management platform.
The approval process is what takes up most of the time in the artwork development process. It often happens because of the lack of proper collaborative tools. Here are some ways in which artwork management platforms can help you speed up the approval process.
When it comes to improved quality of work, high-quality feedback is indispensable. However, that is not possible when you are collecting feedback over emails, phone calls, or chats. To be able to provide proper feedback, a reviewer also needs the proper set of tools.
An artwork management platform enables high-quality feedback by providing reviews with:
Nobody likes to work on the same project again and again. Artwork development can get monotonous and frustrating with increasing revision cycles. With an artwork management platform, you can reduce the number of hours needed for each artwork development project.
Increase revisions eventually trickle down the entire product launch and lead to delayed GTM losses. You can eliminate unnecessary delays by cutting down on the number of revisions needed to get the artwork approved. With an artwork management platform, you get
Do you struggle with keeping track of who has made what changes? Do you often find it hard to track down errors to their source? Artwork management platforms provide you with audit trails that keep a log of all the activities taking place in the project.
No software is foolproof. It’s completely normal to come across glitches occasionally. You may also struggle to find something you are looking for. When adopting an artwork management platform, there is often some apprehension regarding the learning curve, and more importantly, the support one will get. While this generally varies from vendor to vendor, you generally get