It’s a normal day in your marketing team and suddenly your social media executive needs to find a creative that was used for an Independence Day campaign 4 years ago. Where would you look for it?
At the same time, your designer wants to use a particular brand element but can’t recall the name of the file. What will you type in the search bar?
In another scenario, when the competition is too high, how do you keep a unique and consistent brand image to stand out among your competitors?
Want to maintain a smooth workflow without hassling each other?
Enter Artwork Flow’s brand asset management platform.
From organizing and distributing brand assets to optimizing creative workflows, the brand asset management tool ensures brand consistency across various channels. The platform streamlines the entire lifecycle of your brand assets, leaving you with more time and energy to focus on what truly matters—building an exceptional brand experience for your customers.
Let’s explore the ins and outs of this powerful platform, revealing the untapped potential it holds for businesses of all sizes.
Upload and organize files
The upload feature here allows users to transfer brand assets from their local storage or other integrated sources to a centralized repository. Artwork Flow’s BAM platform is integrated with robust tools like Google Drive, Dropbox, and Sharepoint for easy transfer of files. It provides a convenient and standardized process to bring assets into the system, ensuring they are easily accessible to authorized users.
During the upload process, users can typically add relevant metadata, such as asset descriptions, tags, or categories. This metadata improves asset organization and searchability, enabling efficient asset retrieval later on. Additionally, the platform may support bulk uploads, allowing users to upload multiple assets simultaneously, saving time and effort.
With these upload capabilities, users can bring various types of brand assets into the platform, including logos, images, videos, documents, design files, and more. This ensures that all assets are stored in a central location, reducing the risk of assets being scattered across different folders or storage devices.
Search files with ease
Want to retrieve files in a flash? Get access to any files, be they in any format, with Artwork Flow. From helping you to store and organize your brand assets effectively to retrieving them in seconds, you will be able to work with a library that understands your specific requirements.
You want to run a campaign on World Food Day and your designer wants to use the images that you already have. All they have to do is, type the keyword ‘food’ or any related tags on the search bar and press enter; they would find all the relevant files in various file formats in one place.
Artwork Flow offers advanced search options with smart tags where you can enhance the organization, discoverability, and retrieval of brand assets.
But what are smart tags exactly?
They are intelligent metadata tags or labels automatically assigned to brand assets based on their content, characteristics, and context.
Artwork Flow’s BAM tool uses advanced algorithms and artificial intelligence to analyze the content of assets, extracting relevant information such as colors, objects, shapes, and text. By autogenerating smart tags, this platform eliminates the need for manual tagging and saves time.
Another search option you can take advantage of is the semantic search. In case you can’t seem to recall the name of an image file, you can just type in the visual description and let the BAM platform recover it for you. In simple terms, it can read your pictures.
Semantic search takes asset discovery to the next level by understanding the intent and context behind search queries, rather than relying solely on keyword matching. It leverages natural language processing and machine learning algorithms to deliver more accurate and relevant search results.
For example, if you search with the keyword ‘Green Day’, you might find a picture that doesn’t have any custom tags or smart tags related to Green Day nevertheless, it shows up. The machine picks up whatever is there related to the keyword. The reason the above poster came up on search is that it represents the popular rock band Green Day. Isn’t that interesting?
Restore previous versions
Are you tangled with heaps of files and worried that you might end up sharing the wrong version of the creative? Artwork Flow offers the capability to restore older versions of brand assets. This feature ensures that any changes or modifications made to an asset can be tracked and reversed if necessary. It provides a safety net in case of accidental deletions, unwanted edits, or the need to revert to a previous iteration of an asset.
By maintaining a version history, the platform allows users to view and access past versions of assets, including their metadata and associated files. Whether it's a logo, marketing collateral, or any other brand asset, the ability to restore previous versions provides peace of mind and ensures brand consistency.
Stay compliant with your brand
Have you got any plans to rebrand your business? Maintaining brand consistency is crucial to establish a strong and recognizable brand identity. A brand asset management platform plays a vital role in ensuring compliance with brand guidelines and standards. It serves as a warehouse where all approved and up-to-date brand assets are stored and accessible to authorized users.
Here, you can upload your brand guidelines and establish strict access controls and permissions, allowing only designated individuals or teams to manage and distribute brand assets. This ensures that everyone involved in brand-related activities follows the approved guidelines, preventing the misuse or unauthorized alteration of assets.
You can even check if your creative complies with your brand guidelines by checking the brand score. Artwork Flow’s AI-powered engine analyzes your creatives in terms of logo, colors, and font, and assigns a comprehensive brand score to each of them. This way, the whole team maintain compliance without extensive support from the branding/compliance teams rather than any individual.
By staying compliant with your brand through a brand asset management platform, you maintain brand integrity and create a cohesive brand experience for your audience.
Sharing and security
A brand asset management platform streamlines sharing of brand assets, both within your organization and with external stakeholders. It provides secure and controlled mechanisms for asset distribution, reducing the reliance on manual file-sharing methods like email or shared drives.
The platform enables users to share assets via secure links or permissions-based access, ensuring that only authorized users can view or download them. This simplifies collaboration with remote teams, clients, vendors, or partners, allowing them to access the right assets at the right time, without compromising security or brand consistency.
Learn more about Artwork Flow
Today's digital landscape demands a powerful brand asset management tool to maintain brand integrity, whether you are growing your business or rebranding it. Artwork Flow’s intuitive BAM platform has a lot to offer for your business. From effortless management of brand assets to smooth collaboration between stakeholders, you have it all. To know more, you can try out our free 7-day trial or book a demo with us.