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Creative Operations
September 25, 2023
December 27, 2023

How To Get Your Creative Team To Use Project Management Tools?

Shirly Christy

How To Get Your Creative Team To Use Project Management Tools?

August 17, 2023
December 27, 2023
Shirly Christy


Do you want to avoid missing deadlines and having chaotic workflows while handling your creative projects? 

Coordinating designers, marketers, and other creative individuals can quickly become chaotic, leading to missed deadlines, messy workflows, and complete disarray. 

The best solution to this is a Creative Operations software, which essentially functions as a project management tool. A Creative Operations software for creative teams is a game changer that can transform your creative workflow and take your project from messy to marvelous.

 In this article, we will delve deep into the reasons your creative team needs such a tool, how to choose the right one, and how you can maintain momentum. 

Why do creative teams struggle to embrace project management tools? 

Here are a few reasons why creative teams find it difficult to embrace new technology: 

#1. Perception 

Creative teams often perceive project management tools as being rigid and hindering their ability to brainstorm and experiment during the creative process. 

#2. Inadequate support 

Many project management tools for creative teams lack the right features to effectively support the collaborative and cross-functional nature of creative work, leading to challenges in teamwork. 

#3 Higher learning curves 

Most creative and brand team professionals find project management tools complex and time-consuming. Longer onboarding processes and not-so friendly interfaces deters them from using project management tools. 

How can creative project management tools help solve these challenges? 

#1 These project management tools listen to you 

Unlike other generic project management tools in the market, the more specific ones for creative teams can be customized to address the needs of your team. These tools can be tailored for the creative process, allowing you and your team to work flexibly and adapt to growing needs. 

#2 Project management tools improve collaboration 

If you have a brand or creative team working in different time zones, a creative project management tool can be a life saver. Artwork Flow offers real-time annotating, live chat features that help you share your feedback and go-to market faster. 

#3 Project management tools are your single source of truth 

Don’t know what everyone on your team is up to? Files ending up messy all over the place? Can’t find the latest version of your logo? Team

Want an overview on what everyone on the team is up to, a project management tool can be a great game changer. It can help you to bring all the key stakeholders (both internal and external) on one page and help make decisions faster. It can help save time and improve creative project outcomes. 

Why does your creative team need a project management tool? 

Imagine a time when you have no lost files, no more feedback on email threads, or any last-minute scrambles. This is precisely how easy your life would be with a project management tool for creative teams. 

Project management tools are the antidote to the chaos of every creative project. A project management tool acts as a guiding hand, helping your team to harmonize their efforts and navigate the creative process effectively.

Whether you're designing a logo, writing social media copy, or want to create a video for your next campaign, a good project management tool for creative teams can help you achieve the best results. It can help you streamline your workflow, ensure your deadlines are met and the result is nothing short of spectacular.

From concept to execution, a project management tool adds structure to your creative process and removes the organization and administration of your task.  It allows your creative team to focus on core tasks without worrying about other administrative tasks around the project. 

A project management tool like Artwork Flow acts as a catalyst that can bring order to all your challenging tasks. It brings structure, enhances collaboration, and empowers your creative team to transform ideas into execution and bring innovative outcomes. 

How do you choose the right project management tool? 

The marketplace is flooded with options, but here's a checklist to help you make the right choice:

1. User-friendly interface

The last thing you want is to have a project management tool that demands an advanced degree in technology to navigate through the platform. Always remember to look for a tool that has a simple, innovative, and intuitive interface, requires minimal training, and has a smooth onboarding process for your team to get started quickly. If your project management tool is easily accessible in the eyes of your creative team, you have won your battle already. 

2. Essential features

While picking a project management tool, focusing on features that directly address your team's challenges is essential. If your team constantly gets stuck in communication breakdowns, look for a tool with live chat, real-time messaging, or commenting functionalities. If your team fails to reach deadlines, opt for a tool with task scheduling and timeline tracking features. 

Pro tip - The easiest way to see which tool fits your creative team is to take advantage of trial periods or demos. 

3. Scalability and flexibility 

Every creative team is unique, and so should your project management tool. You should pick a tool that can accommodate an increasing number of projects, team members, and tasks without sacrificing the usability of the tool. 

The perfect project management tool for creative teams is one that can manage your projects' growing complexity. Ensure your creative tool allows you to make customized workflows, accommodates changes, and helps you collaborate across different roles seamlessly. 

4. Integration possibilities 

It is essential to ensure that your project management tool can seamlessly connect with other software applications such as Slack, Figma, Google Drive, Dropbox, and others that your team currently relies on. 

Always pick a tool that offers integrations that suit your team. Instead of hopping onto a project management tool that does not offer integrations to tools that your creative team uses, pick one that offers more valuable integrations and builds a smoother and streamlined workflow.  

How creative project management tools can help your team? 

Managing deadlines, brainstorming ideas, and collaborating with internal and external teams are a few things that creative teams do on a daily basis. A creative project management tool can help address these problems and transform your creative chaos to streamline innovation. Let's understand this with the help of a few use cases. 

Use case 1: Product Launch

A product launch requires many creative tasks like logo, design, copywriting, social media strategy, etc. When your brand team works on your product launch, a project management tool can help you with assigning these tasks and map your project timeline visually. With your project wholly mapped out, every collaborator receives clear instructions and deadlines, eliminating confusion and facilitating smoother communication, keeping everyone on the same page. 

Use case 2: Multimedia production

Imagine a scenario where you are creating a brand video for your company. In this case, you must collaborate with copywriters, illustrators, videographers, and video editors to bring your visionary campaign to life. Collaboration across different teams is essential at this stage to produce the best creative output. A creative project management tool can help you assign tasks, make iterations, share feedback, and track the project's progress. An innovative and intuitive project management tool like Artwork Flow can be your virtual workspace, guiding your team through the project and fostering an environment where creativity thrives. 

Use case 3 - Design iterations

Sending the graphic back to your designer for the third time in a row can be overwhelming. Going back and forth between other tasks on your to-do lists can become a nightmare. Using a creative management tool can help refine your review of your creatives. 

Picture this: a graphic designer starts making creatives with the initial brief. When feedback rolls in, multiple rounds of revisions keep getting missed in emails and other tools. 

It is here that a project management tool can help you seamlessly track versions, comments, and changes. With a creative project management tool like Artwork Flow, designers can go the extra mile and even directly annotate their feedback on the visuals. These annotations provide contextual clarity and help enhance the accuracy and quality of work. It improves the overall quality of feedback, leading to an improvement of the entire creative process. 

What are the benefits of using creative project management tools? 

  • Creative project management tools foster seamless collaboration among different teams and help share real-time feedback and ideas. 
  • Most visual project management tools help teams get a complete view of the project. Artwork Flow offers project timelines and Gantt charts to help teams ensure all tasks and deadlines are met. 
  • With a project management tool in place, you can track the progress of tasks of every team member and ensure accountability at every stage. 
  • Lastly, a project management tool can help you record all discussions, decisions, and changes made during the project. 

Bridge creativity and structure with a creative project management tool 

With a creative management tool in place, you can strike a balance between innovation, creativity, and structure. A creative project management tool can help you customize workflows, iterate, proof, and seamlessly integrate project management practices without stifling the creative process. Book a demo today and see how Artwork Flow can be the right fit for your creative team. 

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