Brands are constantly looking to make artwork management more efficient. That’s because artwork approval takes time. And strategy mistakes can lead to costly delays in a product launch.
There are some obvious challenges that riddle companies during the artwork design and approval process. But most of these can be overcome with the right tools. What are the common pitfalls that brands face? And how can an artwork management software help?
Let’s find out.
Common Artwork Management Challenges And Their Solutions
Packaging design is one of the first tasks to be undertaken when launching a product.
Collaborators decide the colors, typography, and placement of promotional elements. Multiple departments have to work together in a timely manner to ensure a successful product release.
However, operational issues can crop up resulting in inefficiencies in the artwork management process. These are mostly the result of being dependent on human intervention.
The best way to overcome these hurdles is to use artwork management software. For example, a free, cloud-based platform, like Artwork Flow, helps teams collaborate, track, and manage artwork in the best way possible.
Let’s take a look at how Artwork Flow can help solve the biggest design challenges.
1. Lack of Clarity Between Teams
Collaboration and clarity can ensure a good and on-time product launch. For example, during the artwork approval process, different teams - product, design, branding, sales, legal, and marketing - need to work together.
It’s the manager’s responsibility to make sure all departments are on the same page, timelines are clear, and priorities are understood. But despite frequent sprint planning and grooming, things can get missed out leading to miscommunication affecting product launch.
Solution: Centralized Project Tracking
By giving an overview of project progress, the software helps managers measure team throughput, devise product launches accurately, and reduce the product’s time-to-market.
2. Inefficient Workflows
Along with clear communication, it’s important for teams to get an exact view of the entire artwork approval process. That’s because things need to progress in a sequential manner. For instance, once the legal department checks regulatory compliance, brand and marketing teams need to match colours, fonts, and design with brand guidelines.
Unnecessary waiting can wreck the overall product launch strategy.
Solution: Customized Workflows
Artwork Flow helps you design customized workflows for both in-house and external design agencies. Checklists can be assigned and shown as a sequence of tasks to help teams understand the next steps.
3. Communication Gap
Organizations generally use multiple channels such as email, phone, chat, and shared folders for internal communication. But, this can make it difficult to keep track of important information.
For instance, the exchange of emails back and forth, throughout the entire process, can lead to huge threads. And it can become tough to retrieve or look up feedback, leading to gaps in communication.
Solution: Single Platform for Easy Collaboration
The platform brings transparency to multi-user projects. Files can be versioned, giving teams clarity on feedback. Collaborators can annotate, review, and approve the artwork through this single platform.
4. Manual Oversight
Most of the time, there’s a lot of back-and-forth that happen due to manual proofing.
Things can get missed, leading to rework and shifts in the timeline. This can negatively impact product launch and even branding.
Solution: Automated Proofing Tools
Probably its most important function, Artwork Flow includes proofing tools that speed up the content proofing process. Online tools like the color extractor, PDF compare, and spell-check, help make artwork error-free before sending it for production.
5. Inaccessible Assets
Managing assets at every stage of product development is often a challenge for managers.
That’s because teams often want to use images previously used for the brand. If such resources are not stored in an organized manner, a lot of time gets wasted in retrieving it.
Solution: Online Asset Library
Artwork Flow has a cloud-based digital asset management library that serves as a repository for designs and project resources. It offers security features, allowing only authorized users access to artwork projects.
Devising an Effective Product Launch Strategy
It’s easy to set your sights on sales, recognition, and success that will stem from a ‘new’ product. However, like any business initiative, product launches take time. Rushing into the market is not easy.
As a means of help, artwork management software makes the artwork approval process quick and efficient. What are the challenges you face when designing artwork? Do you think there’s a need for a transparent communication platform or customized workflows? Would proofing tools help speed up product launch?