Label design and printing is a complex but crucial part of product manufacturing. But it’s also the part where simple mistakes are bound to occur despite how large or small your operation is.
And if these errors are overlooked, you’d have to deal with issues like misbranding and product recalls. Plus, it reduces the trust consumers place in your products and leads to a loss of brand reputation.
So, in this article, we’ve covered the 5 most common printing and labelling errors and how you can totally avoid them. Here’s what’s covered:
Maintaining colour consistency on all your labels is important as it helps consumers recognize your brand and products. For example, Cadbury’s signature purple and Pepsi’s blue, red, and white have helped us develop recognition for these brands.
But achieving the same colors across all labels and products has become a challenge as the colors on the packaging material look different from that on the computer screen.
This is because of factors like bad color configuration on the designer’s monitor, incorrectly calibrated printers, or printing substances like laminates and varnishes that distort the color.
And to avoid this most common error, here are a few tips you can follow:
The images on your product label attract consumers and nudge them to buy the product.
So, having blurry images on your product labels will negatively impact your sales and brand perception, especially if you’re in the food or cosmetic industry.
Although there are several reasons for blurry images on your labels, print and file errors are the most common ones.
The former occurs because of faulty plates in the printer or because the file wasn’t saved in the proper format. And the latter error happens because photographic images were stretched beyond their resolution, resulting in a blurry image. Here’s how you can avoid these errors:
Barcode errors can lead to hefty fines and chargebacks and cost your business dearly. And the most common causes of these errors are misprints, usage of wrong materials, and poor printer choice.
Luckily all of these causes can be avoided by following a few simple tips like the ones mentioned below:
If your labels have unreadable fonts, consumers will not buy your products as they check labels to see what goes inside the products they use regularly.
This mostly happens because businesses tend to overlook the labelling requirements of organizations like the FDA. Plus, it’s hard to check for readability when managing hundreds of product labels for different products, SKUs, and retailers.
So, here are a few ways you can avoid these errors:
Every label must adhere to the FDA’s legal requirements for distribution across the United States. It must have a statement of identity, quantity declaration, manufacturer’s address, nutritional facts label (if you’re selling food and beverages, supplementary facts label (for dietary supplements), ingredients list, and appropriate warning statements.
Inspection managers and product managers have also reported recalls because these statements were positioned incorrectly. And to avoid these errors, here are a few tips you can follow:
Although labels are thoroughly scrutinized, a few common errors are bound to slip through the cracks and cause massive ramifications for your product.
So, it’s best to use a label management software like Artwork Flow to ensure that you’re printing compliant and readable labels with the right color configuration.
You can check out our resource section for FDA checklists or directly sign-up for a 14-day trial if you want to optimize your labeling operations right away.