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Brand value

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How X Missed the Spot on Rebranding: And How You Can Do Better

How X Missed the Spot on Rebranding: And How You Can Do Better

Rebranding can be a tricky road to take, as the team at X is finding out the hard way. Luckily, we have the tips and tools to make life easier for you during your own rebrand. Read on to know more!

August 1, 2024
5 Strategies For Managing Your Brand Reputation on Social Media

5 Strategies For Managing Your Brand Reputation on Social Media

Having a hard time maintaining uniformation on your social media channels? Let’s uncover five strategies on social media reputation management.

August 1, 2024
How to Measure and Improve Brand Equity

How to Measure and Improve Brand Equity

To see a constant drive in market share and brand loyalty is every brand’s dream. Learn how to measure and improve your brand equity with our comprehensive guide today!

August 1, 2024
What Is Brand Localization & How To Create A Brand Localization Strategy?

What Is Brand Localization & How To Create A Brand Localization Strategy?

Can reaching your customers in their own language lead to increased revenue? Is your brand local yet global at the same time? Let’s find out how localizing your brand can mean higher growth!

August 1, 2024
How to Write a Brand Positioning Statement

How to Write a Brand Positioning Statement

Want your brand to stand out from the rest? Follow our expert tips to create a brand positioning statement that captures the essence of your brand and drives connections with your customers.

August 1, 2024
The Key to Maximizing Brand Value with Advanced Analytics

The Key to Maximizing Brand Value with Advanced Analytics

Asset performance may be easy to track today, but how do you know what's making them tick? In this blog, we explore how you can do this with advanced analytics in brand asset management software.

August 1, 2024
Brand Resonance 101: What it is and Why You Should Pay Attention to it in 2025

Brand Resonance 101: What it is and Why You Should Pay Attention to it in 2025

Discover the power of brand resonance! Learn how creating an emotional connection with customers drives customer loyalty and fuels business growth.

January 7, 2025
Why is Brand Management Important?

Why is Brand Management Important?

Discover the crucial role of brand management in building and maintaining a successful business. Learn why strong branding can improve customer loyalty, increase revenue, and more.

August 1, 2024
How to Set SMART Goals For Your Marketing Team in 2025

How to Set SMART Goals For Your Marketing Team in 2025

Boost your marketing team's success with SMART goals. Create a clear roadmap for achieving business objectives by setting specific, measurable, achievable, relevant, and time-bound goals.

January 7, 2025
What Starbucks Can Teach You About Marketing and Branding Strategy

What Starbucks Can Teach You About Marketing and Branding Strategy

What's the best way to map out your marketing and branding strategies? Discover how Starbucks has maintained its brand value over the last 50 years.

September 23, 2024
What is Brand Storytelling and Why it Matters

What is Brand Storytelling and Why it Matters

Brand storytelling builds lasting connections with your customers and fosters customer loyalty, when done right. Here, we explore how brands can use brand storytelling to do just that.

September 5, 2024
Brand Positioning: What It Is and Why You Need It

Brand Positioning: What It Is and Why You Need It

Brand positioning is more than a fancy logo or tagline. It helps your target audience know what you bring to the table and why they should choose you over the rest.

August 1, 2024
The Ultimate Guide To Brand Management [2025 UPDATED]

The Ultimate Guide To Brand Management [2025 UPDATED]

Setting up a brand looking like a tough game? Here’s the ultimate brand management guide that can help you understand and launch your brand. Let’s dive in

January 7, 2025
What is Brand Architecture and How Can You Create One For Your Business?

What is Brand Architecture and How Can You Create One For Your Business?

A logical brand architecture can make marketing and customer success much easier for your organization. Here's what it means and how you can build one.

August 1, 2024
The Ultimate Checklist To Making Your Packaging More User-Friendly

The Ultimate Checklist To Making Your Packaging More User-Friendly

It’s time to elevate your packaging design! Discover the key points you need to keep in mind while developing packaging that's user-friendly, inclusive, and accessible to all your customers.

August 1, 2024

Brand value

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Branding
Asset Management
Creative Operations
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How X Missed the Spot on Rebranding: And How You Can Do Better

Branding

Rebranding can be a tricky road to take, as the team at X is finding out the hard way. Luckily, we have the tips and tools to make life easier for you during your own rebrand. Read on to know more!

Varun Baliga
August 1, 2023

5 Strategies For Managing Your Brand Reputation on Social Media

Branding

Having a hard time maintaining uniformation on your social media channels? Let’s uncover five strategies on social media reputation management.

Shirly Christy
June 8, 2023

How to Measure and Improve Brand Equity

Branding

To see a constant drive in market share and brand loyalty is every brand’s dream. Learn how to measure and improve your brand equity with our comprehensive guide today!

Rangan Das
April 19, 2023

What Is Brand Localization & How To Create A Brand Localization Strategy?

Branding

Can reaching your customers in their own language lead to increased revenue? Is your brand local yet global at the same time? Let’s find out how localizing your brand can mean higher growth!

Shirly Christy
March 29, 2023

How to Write a Brand Positioning Statement

Branding

Want your brand to stand out from the rest? Follow our expert tips to create a brand positioning statement that captures the essence of your brand and drives connections with your customers.

Mrignayni Pandey
March 27, 2023

The Key to Maximizing Brand Value with Advanced Analytics

Branding

Asset performance may be easy to track today, but how do you know what's making them tick? In this blog, we explore how you can do this with advanced analytics in brand asset management software.

Varun Baliga
March 23, 2023

Brand Resonance 101: What it is and Why You Should Pay Attention to it in 2025

Branding

Discover the power of brand resonance! Learn how creating an emotional connection with customers drives customer loyalty and fuels business growth.

Mrignayni Pandey
March 22, 2023

Why is Brand Management Important?

Branding

Discover the crucial role of brand management in building and maintaining a successful business. Learn why strong branding can improve customer loyalty, increase revenue, and more.

Mrignayni Pandey
February 24, 2023

How to Set SMART Goals For Your Marketing Team in 2025

Branding

Boost your marketing team's success with SMART goals. Create a clear roadmap for achieving business objectives by setting specific, measurable, achievable, relevant, and time-bound goals.

Gouri Sasidharan
February 21, 2023

What Starbucks Can Teach You About Marketing and Branding Strategy

Industry Insights

What's the best way to map out your marketing and branding strategies? Discover how Starbucks has maintained its brand value over the last 50 years.

Gouri Sasidharan
February 15, 2023
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