How X Missed the Spot on Rebranding: And How You Can Do Better
Rebranding can be a tricky road to take, as the team at X is finding out the hard way. Luckily, we have the tips and tools to make life easier for you during your own rebrand. Read on to know more!
5 Strategies For Managing Your Brand Reputation on Social Media
Having a hard time maintaining uniformation on your social media channels? Let’s uncover five strategies on social media reputation management.
How to Measure and Improve Brand Equity
To see a constant drive in market share and brand loyalty is every brand’s dream. Learn how to measure and improve your brand equity with our comprehensive guide today!
What Is Brand Localization & How To Create A Brand Localization Strategy?
Can reaching your customers in their own language lead to increased revenue? Is your brand local yet global at the same time? Let’s find out how localizing your brand can mean higher growth!
How to Write a Brand Positioning Statement
Want your brand to stand out from the rest? Follow our expert tips to create a brand positioning statement that captures the essence of your brand and drives connections with your customers.
The Key to Maximizing Brand Value with Advanced Analytics
Asset performance may be easy to track today, but how do you know what's making them tick? In this blog, we explore how you can do this with advanced analytics in brand asset management software.
Brand Resonance 101: What it is and Why You Should Pay Attention to it in 2023
Discover the power of brand resonance! Learn how creating an emotional connection with customers drives customer loyalty and fuels business growth.
Why is Brand Management Important?
Discover the crucial role of brand management in building and maintaining a successful business. Learn why strong branding can improve customer loyalty, increase revenue, and more.
How to Set SMART Goals For Your Marketing Team in 2023
Boost your marketing team's success with SMART goals. Create a clear roadmap for achieving business objectives by setting specific, measurable, achievable, relevant, and time-bound goals.
What Starbucks Can Teach You About Marketing and Branding Strategy
What's the best way to map out your marketing and branding strategies? Discover how Starbucks has maintained its brand value over the last 50 years.
What is Brand Storytelling and Why it Matters
Brand storytelling builds lasting connections with your customers and fosters customer loyalty, when done right. Here, we explore how brands can use brand storytelling to do just that.
Brand Positioning: What It Is and Why You Need It
Brand positioning is more than a fancy logo or tagline. It helps your target audience know what you bring to the table and why they should choose you over the rest.
The Ultimate Guide to Brand Management
As your brand grows in size, it becomes increasingly challenging to set the right communication and personality. In this blog, we explore how you can manage your brand effectively from Day 1.