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Brand reputation

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6 Brands that Failed Mergers and Acquisitions, and What You Can Learn From Them

6 Brands that Failed Mergers and Acquisitions, and What You Can Learn From Them

Analyze the missteps of 6 brands in mergers and acquisitions. Learn what went wrong and prevent yourself from making the vital mistake resulting in successful integration.

August 1, 2024
What Is Brand Localization & How To Create A Brand Localization Strategy?

What Is Brand Localization & How To Create A Brand Localization Strategy?

Can reaching your customers in their own language lead to increased revenue? Is your brand local yet global at the same time? Let’s find out how localizing your brand can mean higher growth!

August 1, 2024
How to Write a Brand Positioning Statement

How to Write a Brand Positioning Statement

Want your brand to stand out from the rest? Follow our expert tips to create a brand positioning statement that captures the essence of your brand and drives connections with your customers.

August 1, 2024
The Key to Maximizing Brand Value with Advanced Analytics

The Key to Maximizing Brand Value with Advanced Analytics

Asset performance may be easy to track today, but how do you know what's making them tick? In this blog, we explore how you can do this with advanced analytics in brand asset management software.

August 1, 2024
Brand Resonance 101: What it is and Why You Should Pay Attention to it in 2025

Brand Resonance 101: What it is and Why You Should Pay Attention to it in 2025

Discover the power of brand resonance! Learn how creating an emotional connection with customers drives customer loyalty and fuels business growth.

January 7, 2025
5 AI-powered Practices to Protect Your Brand Reputation

5 AI-powered Practices to Protect Your Brand Reputation

Tired of fighting last-minute fires to protect your brand reputation? Find out how the right brand asset management software can help you make waves with your audience with less work for your team!

August 1, 2024
How to Set SMART Goals For Your Marketing Team in 2025

How to Set SMART Goals For Your Marketing Team in 2025

Boost your marketing team's success with SMART goals. Create a clear roadmap for achieving business objectives by setting specific, measurable, achievable, relevant, and time-bound goals.

January 7, 2025
What Starbucks Can Teach You About Marketing and Branding Strategy

What Starbucks Can Teach You About Marketing and Branding Strategy

What's the best way to map out your marketing and branding strategies? Discover how Starbucks has maintained its brand value over the last 50 years.

September 23, 2024
What is Brand Storytelling and Why it Matters

What is Brand Storytelling and Why it Matters

Brand storytelling builds lasting connections with your customers and fosters customer loyalty, when done right. Here, we explore how brands can use brand storytelling to do just that.

September 5, 2024
Brand Positioning: What It Is and Why You Need It

Brand Positioning: What It Is and Why You Need It

Brand positioning is more than a fancy logo or tagline. It helps your target audience know what you bring to the table and why they should choose you over the rest.

August 1, 2024
The Ultimate Guide To Brand Management [2025 UPDATED]

The Ultimate Guide To Brand Management [2025 UPDATED]

Setting up a brand looking like a tough game? Here’s the ultimate brand management guide that can help you understand and launch your brand. Let’s dive in

January 7, 2025

Brand reputation

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Branding
Asset Management
Creative Operations
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6 Brands that Failed Mergers and Acquisitions, and What You Can Learn From Them

Branding

Analyze the missteps of 6 brands in mergers and acquisitions. Learn what went wrong and prevent yourself from making the vital mistake resulting in successful integration.

Mrignayni Pandey
January 8, 2024

What Is Brand Localization & How To Create A Brand Localization Strategy?

Branding

Can reaching your customers in their own language lead to increased revenue? Is your brand local yet global at the same time? Let’s find out how localizing your brand can mean higher growth!

Shirly Christy
March 29, 2023

How to Write a Brand Positioning Statement

Branding

Want your brand to stand out from the rest? Follow our expert tips to create a brand positioning statement that captures the essence of your brand and drives connections with your customers.

Mrignayni Pandey
March 27, 2023

The Key to Maximizing Brand Value with Advanced Analytics

Branding

Asset performance may be easy to track today, but how do you know what's making them tick? In this blog, we explore how you can do this with advanced analytics in brand asset management software.

Varun Baliga
March 23, 2023

Brand Resonance 101: What it is and Why You Should Pay Attention to it in 2025

Branding

Discover the power of brand resonance! Learn how creating an emotional connection with customers drives customer loyalty and fuels business growth.

Mrignayni Pandey
March 22, 2023

5 AI-powered Practices to Protect Your Brand Reputation

Asset Management

Tired of fighting last-minute fires to protect your brand reputation? Find out how the right brand asset management software can help you make waves with your audience with less work for your team!

Varun Baliga
March 12, 2023

How to Set SMART Goals For Your Marketing Team in 2025

Branding

Boost your marketing team's success with SMART goals. Create a clear roadmap for achieving business objectives by setting specific, measurable, achievable, relevant, and time-bound goals.

Gouri Sasidharan
February 21, 2023

What Starbucks Can Teach You About Marketing and Branding Strategy

Industry Insights

What's the best way to map out your marketing and branding strategies? Discover how Starbucks has maintained its brand value over the last 50 years.

Gouri Sasidharan
February 15, 2023

What is Brand Storytelling and Why it Matters

Branding

Brand storytelling builds lasting connections with your customers and fosters customer loyalty, when done right. Here, we explore how brands can use brand storytelling to do just that.

Mrignayni Pandey
January 24, 2023

Brand Positioning: What It Is and Why You Need It

Branding

Brand positioning is more than a fancy logo or tagline. It helps your target audience know what you bring to the table and why they should choose you over the rest.

Rangan Das
January 23, 2023
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