Beyond Labels and Logos: Exploring the Psychology of Branding in the Consumer Goods Industry
Tapping into your consumers’ minds can be knotty. Build a powerful consumer goods brand that resonates with them by understanding brand psychology in the industry.
5 Strategies For Managing Your Brand Reputation on Social Media
Having a hard time maintaining uniformation on your social media channels? Let’s uncover five strategies on social media reputation management.
5 Benefits of Brand Asset Management for Retail and E-Commerce
With brands increasing everyday it’s important to ensure that your brand stays ahead of the competition in a smart way. Read on, as we tell you how brand asset management software can help you do that
Introduction To BAM Automation For Brand Management
Worried about inconsistent branding? Say hello to BAM automation! Our blog introduces you to the latest techniques to simplify your brand management process and boost customer engagement.
The Secret Brand Awareness Strategy Cheat Sheet
Boost your brand awareness with our secret strategy cheat sheet! Discover proven tactics to increase visibility, connect with your audience, and grow your business.
How to measure brand performance and drive it higher
Is your brand doing as well as you'd like? How do you know if there's room to improve? We explore all this and more as we take you through the world of brand performance. Read on to know more!
Why is Brand Management Important?
Discover the crucial role of brand management in building and maintaining a successful business. Learn why strong branding can improve customer loyalty, increase revenue, and more.
How to Set SMART Goals For Your Marketing Team in 2023
Boost your marketing team's success with SMART goals. Create a clear roadmap for achieving business objectives by setting specific, measurable, achievable, relevant, and time-bound goals.
What Starbucks Can Teach You About Marketing and Branding Strategy
What's the best way to map out your marketing and branding strategies? Discover how Starbucks has maintained its brand value over the last 50 years.
Brand Positioning: What It Is and Why You Need It
Brand positioning is more than a fancy logo or tagline. It helps your target audience know what you bring to the table and why they should choose you over the rest.
The Ultimate Guide to Brand Governance for Small Businesses
As a small business, it's crucial to build a strong brand identity among your prospects. Learn how to nail branding right from the beginning through brand governance.
The Difference Between Marketing & Brand Management
Branding and marketing may go hand in hand, but understanding their differences can help you capture a wider market. Find out what really sets them apart and how you can use it to your advantage.
Cosmetic branding strategy: Building a brand in the beauty industry
It's a highly competitive industry, but the right branding strategy can help you make your mark on the cosmetics market. In this blog, we explore what it takes to build a winning beauty brand.
The Ultimate Guide to the Graphic Design Workflow - Artwork Flow
Are you looking for a strategy to refine your team's design process? Check out our step-by-step guide to discover how you can optimize operations and polish your output at the same time!
Brand Identity Prism: What Is It and How To Use It? - Artwork Flow
Want to grow your brand with the right foundation and build healthier relationships with your customers from day 1? Find out how a brand identity prism can help you get there effectively.