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November 23, 2023
February 14, 2024

How Brand Teams Can Use Midjourney AI

Gouri Sasidharan

How Brand Teams Can Use Midjourney AI

November 17, 2023
February 14, 2024
Gouri Sasidharan


Want to see yourself in front of the Eiffel Tower but don’t want to spend time figuring out tools on Photoshop? 

Well, Midjourney can make it happen out of thin air! 

A man flying infront of the Eiffel Tower

Seeing Midjourney do this is not a wonder anymore.  

From marketing teams to the healthcare sector, AI has been recently contributing immensely to most industries’ daily operations. While we know an AI output is not always the preferred or best final version for publishing, we can always use it to generate ideas and draw inspiration.

As for brand teams, Midjourney can create a mood board to help them have a general visual direction to boost their branding activities.

Yes, there are tools like DALL-E 2, Stable Diffusion, and Adobe Firefly that can do the same for your brand team but there’s something about Midjourney AI that makes it stand out from the rest.

Note: Remember to also carefully evaluate the ethical considerations of using AI-generated content in advertising and marketing campaigns to prevent copyright infringements. 

Now, let’s learn how to crack Midjourney AI the right way for brand teams.

What is Midjourney AI for brands?

Midjourney AI is a powerful text-to-image AI service that can potentially transform how brand teams create and manage their visual assets. 

With Midjourney AI, brand teams can generate stunning, on-brand images from simple text prompts without requiring design skills or knowledge.

You can also:

  • Generate realistic images from text prompts.
  • Create surreal and abstract images.
  • Experiment with different styles and techniques.
  • Generate high-quality images.

We’ll deeply analyze how we can make the most of its features.

How to use Midjourney AI for brand teams

If you’re planning to rebrand your business or design dozens of social media posters for a campaign, then look no further! Midjourney eases the process for you. But first, let’s go step by step on how to use the platform.

Step 1: Welcome to Discord

Create a Discord account if you don’t have one already. Then, log in to Midjourney where you will find the ‘Join beta’ button. At present, Midjourney is only available in beta mode.

Midjourney log in

After selecting it, you'll be redirected to the Discord account where you can access the Midjourney server. 

Step 2: Imagine limitlessly 

Once you’re in, join one of the ‘newbies’ channels from the left sidebar. 

Join Newbies channel to get started

To start generating images, let’s start with the basics. Type ‘/imagine’ and add your prompt to the bar that appears.

And the results? Here you go!

Sports shoe campaign concept created using Midjourney

Another cool feature is the blend command option where you can blend 2 images to create something exceptional.

Type in ‘/blend’ and add 2-5 images.

Press enter and voila!

A shoe on a playground - created using AI

How easy was it to teleport your shoe to a football field without even lifting a finger? 

Likewise, you can experiment with your brand assets or creatives to produce a remarkable ‘blend’.

Midjourney commands to explore

Midjourney commands list

Step 3: Upscale images

Now, are you wondering what the buttons below these images say?  

You can view and upscale the image you like by choosing the respective button from U1-U4.  

For instance, let’s upscale image number 4 here. So we click on U4 to enhance it.

Now you can use high-quality images for your brand campaigns!

To see more variations of an image, just click on the respective button from V1-V4 if you like it.

And see four more variations.

Versions of a shoe
  • You can also explore more ideas out of the final image using vary (strong) and vary (subtle) where the images vary extensively and slightly, respectively. 
  • Vary (Region) is an interesting option that can help your team members change a selected object in the picture with the help of Midjourney AI. In most cases, to do something like this you need to know your way around tools like Photoshop. But here, you can do it by yourself.
Choose an element you want to change.
Vary (region) by Midjourney

You can notice how the lighting shade has faded on the selected region now. 

Need more depth in the photo? You can zoom out your images along with panning them left/right or moving up/down.

Zoom view of a shoe
Custom zoom-out feature
Pan your AI-generated image to right or left
Pan right

Step 4: More variations

Not happy with the images you got? You can create more by clicking on the blue button with circular arrows.

Create more variations of your product
Collect more conceptual looks.

Pro tip: If you lose track of your images because of other image generations, you can always check out the inbox on the top right to see your 'prompt history' and click on the 'jump' option to track all your image generations.

Step 5: Edit

Once you receive your desired images, you can edit them using professional design tools like Adobe Photoshop. Again, remember, you can only depend on AI for the first draft of your design.

Final touch up of the photo

Midjourney use cases for brand teams

Midjourney has the potential to influence the early development stages of branding work and brand teams can benefit from it if they know how to use it the right way. Here are some cases where your team can use Midjourney AI.

1. Brainstorming and visualization

Midjourney AI is a great way to kick-start the ideation phase of a design project. If you want to create a mood board or visualize an idea or even explain it to your designer, Midjourney is your go-to solution. 

Prompt: “Christmas campaign for a luxury brand.”

Pro tip: Be specific in your prompts

The more precise you are in your prompts, the better the results will be. Try to include as much detail as possible in your prompts, such as the subject, style, and tone of the image that you want to generate.

2. Create visuals for campaigns and websites

Midjourney AI allows you to do on-brand image generation. It can be trained on a brand's existing visual assets, allowing it to generate images that are consistent with the brand's style and tone.

For example, imagine if Starbucks put up a billboard as part of a Halloween campaign. Here’s what we could generate with Midjourney:

Created using Midjourney

Also read: What Starbucks Can Teach You About Marketing and Branding Strategy

If you look at the image, you can see how the logo and brand colors are incorporated here with a spooky theme for Halloween. With more specific prompts, you can enhance the image and run it by the designer for final edits where you can tune colors. 

Pro tip: Start by defining your brand identity

Before you use Midjourney AI to generate images, it is important to clearly understand your brand identity. This will help you create prompts that generate images that are consistent with your brand's style and tone.

3. Product development ideas

You can use your product to generate more ideas on Midjourney. But how?

Midjourney allows you to upload product images, and once you explain what you need, it generates variations of your specifications. All you have to do is upload the image and type ‘/describe’ and your prompt.

Concept generated by Midjourney AI

Pro tip: Use high-quality images to train Midjourney AI

The better the images that you use, the better the results that the tool will generate. Try to use a variety of images that represent your brand identity.

4. Get inspired

If your best designer is hit with a creative block, Midjourney can inspire them with both random and specific ideas.

Favicon variations
Prompt: ‘A little monkey in a cap being chased out of a market for stealing mangoes’

Worth the meme material, eh?

Pro tip: Experiment with different prompts

Experiment with different prompts to see what works best for your brand. Midjourney AI can generate a wide variety of image styles, so it is worth experimenting to find the styles that best represent your brand.

5. Time-saver

You can edit the images on Midjourney AI on your own with no designer. Basic editing needs like changing the aspect ratio of your image, zooming out, upscaling, or turning your image into a square shape; everything is possible with a click. 

Pro tip: Make the most of it

While you wait for a designer to come and give their opinion, you can play around with tools to see how the image would look the best.

Also read: How to Use AI in Graphic Design

Midjourney AI and brands

From 2023 to 2030, the global artificial intelligence market is projected to grow at a compound annual growth rate (CAGR) of 37.3%, showing its impact on brand teams. Following the gen AI trend, some brands have already started experimenting with Midjourney AI, and here are some interesting results:

1. Nike x Jacquemus Collaboration

With the rise of AI in every sector, Designer Marco Simonetti decided to play around with Midjourney. He pictured a Nike x Jacquemus collaboration on this generative AI tool and here is what he prompted:

And one of the results looked like this,

Source: Hyperbeast

The designs he shared on his Instagram page were circulated all over the internet where the viewers had mixed reviews. Remember, this is just a concept he created. But with the addition of technology to the apparel, fashion, and luxury sectors, it can generate operating profits between $150 billion and $275 billion in the next 2-5 years, as per McKinsey.

Here, AI can play a huge role in streamlining the entire branding process.

2. Martini

Keeping up with the trends was none other than the Bacardi-owned brand Martini. They launched their ‘Unbottling Martini’ visual campaign featuring a video animation composed of nine images created on Midjourney. 

They added keywords like botanicals, floral, petals, flowers, Artemisia, and Roman Chamomile in the prompt box to generate images of different cocktails. While you cannot generate a video on Midjourney, you still can compile all the AI-generated images to create a video animation.

With this revolutionary step, the brand wanted to stand out in the advertising space of drinks, and what better way to use the power of AI?

3. Hubspot

The popular CRM platform has adopted Midjourney to help their teams especially with ideation and visualization phase. During a conversation with the Global Head of Creative Operations at Hubspot, he explained how they are testing out Midjourney AI within the organization and how they get more clicks on the AI-generated images that are live on the public domain. 

To learn more about the conversation, watch our podcast with Mark Brady on ‘Generative AI in creative operations'.

4. Firefly Path

Turning to AI for concepts, Firefly Path Designs was another business that went viral after sharing the images of how an AI-generated gown was made into an actual handmade gown.

Source: Fiverr

They even replicated the same background for the backdrop of the real-life gown.

5. PrimeCarers

Can you imagine a home care service leveraging the power of AI to boost their SEO? Primecarers is currently experimenting with Midjourney AI for their blog feature images. They showed a perfect example of switching from stock images to expanding possibilities of AI-stylized images that fit their brand image. 

Source: PrimeCarers’ blog

6. Limitless

Limitless is an Indian athleisure brand that launched a campaign with the help of AI-generated tools. While they relied on Midjourney to generate visuals, the idea for the campaign was borrowed from ChatGPT

After producing and tweaking around 12 prompts, they could generate the image on the left side, and on your right, you can find the post-edit visual.  

Source: The Hard Copy

Also read: 10 Generative AI Use Cases That Will Change Marketing Forever


Midjourney AI is a tool that can help brand teams improve their branding efforts in several ways. By generating on-brand images from text prompts, Midjourney AI can help brand teams create more engaging and effective marketing materials, social media content, and product packaging. With its ability to generate high-quality images on demand, Midjourney AI can help you save time and money. All you have to do is enter the prompt.  

Now that you’ve your assets ready, have you considered whether

  • To store them safely?
  • They’re adhering to brand guidelines?
  • The creatives receive approval on time?
  • They can be sent out error-free?
  • Do you have to publish in different formats and sizes?

The best solution in such cases is Artwork Flow. It is a creative operations tool that helps you streamline asset and label management, collaborate remotely on creatives, proofread and check brand hygiene using AI, and scale limitless images you need for your campaigns along with a background image generator. 

Sounds interesting?

Check out the platform for free to see if it fits your team’s needs.

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100+ Free Midjourney prompts made for designers like you. Get it now.
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