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Creative Operations
May 5, 2023
May 31, 2023

What are AI-powered creativity tools and how to use them

Gouri Sasidharan

What are AI-powered creativity tools and how to use them

May 5, 2023
May 31, 2023
Gouri Sasidharan


ChatGPT has been the talk of the town for a while. With AI-powered technologies evolving rapidly today, there’s a growing AI influence across industries. 

This means, there are other AI-enabled tools designed to empower the content creator in you. Let’s explore what they are and how we can integrate them into your marketing checklist. 

What are AI-powered creativity tools?

AI-powered creativity tools are software that use artificial intelligence algorithms to assist or augment human creative processes in various fields. 

By analyzing and learning from large datasets of existing content, these tools help humans generate new ideas and designs.

Advantages of AI-driven creativity tools

1. Get a new perspective 

AI tools can help you spark creativity for a project or help you get a fresh perspective on content that you have been stuck on forever. It can also help find solutions to any creative problem by analyzing current trends, patterns, and customer behavior. 

2. Churn out content quicker

While AI cannot match human efforts, it can definitely support your team. These tools can help streamline workflows and save time. With AI-powered tools, you can automate repetitive tasks, such as resizing images, creating visual content, and organizing data. This frees up time for more important tasks, such as brainstorming, strategy development, and creative execution.

3. Personalization

AI-powered creativity tools can help personalize content and marketing campaigns. These tools can analyze user data to identify patterns and preferences, ensuring more targeted and personalized marketing campaigns. 

For example, Artwork Flow’s creative intelligence tool can help you gain insights into how your audience feels about your creative decisions. Depending on their behavioral patterns and current marketing trends, the AI suggests improvements and ideas on how your creatives can perform better. 

4. Enhance your skills

With better suggestions from AI creative tools, not only can you improve the quality of the content but also your skills overall. Meaning, you can improve in your niche such as – writing, design, music, and more.

Grammarly features
Image source: Grammarly

5. Improve decision-making

By automating mundane tasks and optimizing the whole creative process with the help of AI, you can focus on bringing new ideas to the table and improving critical decision-making. AI tools can assist you in planning your social media calendar or creating visuals for branding and marketing materials, such as logos and website designs by implementing your brand guidelines automatically. 

6. Boost engagement

Creators can free their schedules to focus on post-campaign evaluation once they adopt AI creativity tools. With quicker turnaround times for projects, you will have more time to focus on customer engagement and feedback. This builds trust with your customers and sustains your brand identity.

Applications of AI creative tools

AI-based creative tools are essential as they can help individuals and businesses save time and resources in the creative process. Some common applications of AI-powered creativity tools include: 

1. Graphic design

Even if you are a seasoned graphic designer or illustrator, there are times when you feel stuck or in need of some inspiration. AI tools can generate new designs for logos, websites, and other visual elements by analyzing existing design trends and user preferences. This saves both your time and the company’s dependency on other resources. 


Canva page

Canva is the perfect example of an online graphic design platform that uses AI-powered algorithms to suggest design templates and color schemes based on user inputs. From social media templates to creating logos and presentations, Canva is an all-in-one graphic design tool.


How Flair works

Flair is your co-pilot for your marketing materials. It is an AI tool created to design high-quality marketing materials and branded content. 

2. Writing and content creation 

AI tools can help writers generate new ideas, headlines, and even entire articles by analyzing existing content and identifying patterns in language and style. 


What Copy.ai can do

Copy.ai is an AI-powered writing assistant that can generate new marketing copy, product descriptions, and social media posts based on user inputs.


ChatGPT generated story plot

In ChatGPT, natural language processing is used to create a conversation that seems humanlike. It can respond to prompts and generate various written content, including SEO articles, social media posts, essays, code, and emails.

3. Visual art

AI tools can generate new digital creatives by analyzing existing images and creating new variations based on learned styles and techniques. 


DeepDream text prompt

DeepDream is an AI-powered tool that can generate psychedelic creatives by modifying existing images with AI-generated patterns and shapes.

DALL-E - 2

DALL-E 2 produces

DALL-E 2 is an AI image generator that picks up written text, connects it with an existing database, and produce high-quality original visuals. You can expand, edit and retouch your creatives for product photography, social media marketing, website development, and more.

4. Music composition

Want to create magic, ahem, music like Beethoven? AI tools can analyze existing music pieces and generate new melodies or even entire songs in various genres, such as classical, pop, and jazz. 


Create your own jam using AI

AIVA (Artificial Intelligence Virtual Artist) is an AI-powered tool that can compose original music pieces for films, games, and advertisements. From presets and specified music formats to editing your own music files, AIVA is a beautiful AI-tool for artists with a tune to belt.


Create the perfect music for each medium

This intuitive platform uses artificial intelligence to create royalty-free background music for videos, streams, podcasts, and more. You simply have to choose a genre, give your inputs and assemble your tracks. Repeat it until you find the perfect track. Soundful is helpful for music producers, content creators and bands.

5. Fashion design

There’s a presence of AI in the world of glitz and glam as well. Such tools can assist fashion designers in creating new designs and moodboards by analyzing fashion trends and user preferences. 

Stitch Fix

Personalize fashion for your customers with AI insights

AI-powered fashion design tool, Stitch Fix, uses machine learning algorithms to suggest personalized fashion items for users based on their style preferences and body measurements.

Visual Hound

Improve fashion designing with Visual Hound

Fashion designers can prototype their designs using this AI tool. It streamlines the design process by creating realistic product images and designing impactful moodboards. Visual Hound also enables your team to collaborate on a design smoothly.


AI-powered creativity tools are becoming increasingly popular in various creative fields, providing users with new ways to generate and explore ideas.

Artwork Flow is a creative analytics platform that provides insight into how your advertising strategy can be improved by analyzing the performance of your creative assets. To know more about how the platform can benefit your advertising activities, get in touch with our expert team.

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