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Asset Management
September 25, 2023
December 20, 2023

How To Buy The Best DAM Software for Your Brand

Shirly Christy

How To Buy The Best DAM Software for Your Brand

September 8, 2023
December 20, 2023
Shirly Christy


Battling to manage your digital assets? 

While your marketing, brand, and creative team moves ten times faster and every second counts, managing your digital assets efficiently is crucial for your brand's overall success. 

But with so many digital files to keep track of, it can be easy to lose control. Here's where digital asset management software can help your organization. 

In this blog post, we will uncover the necessity and importance of DAM, the essential questions to ask when choosing DAM software, and much more. 

By the end, you will be able to pick a digital asset management tool that can supercharge your team's marketing and creative process. 

What happens when you don't use a DAM? 

Let us suppose that your brand, creative, and marketing team is relentlessly working on a winter campaign for your organization. 

While the three teams are ready to get into action and in full swing, the chaos sets in here. 

The graphic designers are looking through every Drive folder to find the latest version of your logo. The copywriters are scrolling through emails to find the brand guidelines. The video editors juggled around various cloud platforms to find clippings to create that final promotional video. 

While each team finds pieces to their puzzles, time ticks by, leading to chaos. 

This is a standard situation for a brand with a single product or a service, but what if you have multiple product lines? Remote teams spread across multiple time zones? We can only imagine the chaos across all teams. 

Digital asset management software is a single source of truth,  uniting all digital assets in one secure and easily accessible location. 

From your logos to images, videos, and documents, a digital asset management tool is a centralized repository that allows you and your team to instantly store, organize, and manage your digital assets. 

With a digital asset management tool, your designers find the correct version of your logo in just a few seconds, copywriters have access to brand guidelines, and the rest of the teams weave into work accordingly. 

Scattered assets are the villain of every creative and brand team. By making digital asset management software your trusted friend, you convert chaos to efficient collaboration, thereby uniting your brand. 

What is a digital asset management software? 

Digital asset management software is specialized cloud-based software designed to help you store, organize, retrieve, and manage all your digital assets in one place. These digital assets include various digital files like images, videos, audio files, documents, and more. 

But here's the truth – a digital asset management tool is much more than storing your assets. It is crucial in streamlining your workflows, ensuring brand consistency, and improving collaboration between internal and external stakeholders. 

At its core, here are a few benefits of using digital asset management software: 

1. Centralized repository 

Every DAM software provides a centralized repository for digital assets. This repository allows you to easily search for, access, and share files, eliminating the need for chaotic file systems, scattered storage locations, or time-consuming searches through folders. 

2. Asset organization

Most DAM tools categorize assets using metadata such as keywords, tags, descriptions, and dates. This metadata helps users quickly locate specific files and ensures assets are organized logically, enabling quicker search and retrieval. 

3. Access control

All digital asset management software allows administrators to control who can access and modify assets, ensuring data security and compliance with privacy regulations. Different user roles can be defined to manage permissions effectively.

4. Facilitates collaboration 

DAM facilitates collaboration by enabling multiple users to work on the same assets in real time, with features like commenting, annotation, and approval workflows. For example, a marketing team can collectively review and approve an advertising campaign before it goes live.

5. Integration 

Most digital asset management tools can integrate easily with other tools you use with your team, like Slack, Microsoft Teams, Google Drive, Photoshop, Dropbox, and so much more. This helps maintain consistency in all your digital assets and unifies communication across multiple platforms. 

6. Reporting and analytics 

Some DAM platforms in the market offer analytics and reporting tools that provide you with a deeper insight into the kind of asset usage, understand trends, and gather information to help you make informed decisions on your creative and messaging style. 

Now that we have understood the necessity and the benefits of digital asset management software, it's time to dive into the nitty-gritty of selecting the right DAM software for your brand.

5 things to remember before choosing a DAM software 

Selecting a digital asset management software for your team can become a super critical decision. A good digital asset management platform can help you increase efficiency and overall brand image. 

Before you start looking for tools in the market, here are some points questions to guide your decision-making process: 

1. Figure out your objectives

Identifying and clearly defining the objectives is the first critical step in picking the right DAM software. 

If your primary goal is to improve collaboration among teams, pick a DAM software with robust collaboration features that offers version control, real-time annotation, commenting, and others. 

If you feel that your assets need to be updated, choose a tool that ensures everyone can access the latest approved assets and enforces brand guidelines, which can be invaluable and save you from the costs of an inconsistent brand image. 

2. Determine your budget 

Deciding how much you want to invest in a DAM tool becomes directly proportional to the impact it can have on your team's efficiency and productivity.

Start by understanding the initial setup costs, including software licensing and maintenance fees, updates, and more. At the same time, a DAM tool may look like a heavy investment; viewing it as a cost-effective solution in the long run is essential.

3. Identify teams that will use it

You can tailor your DAM software if you know the teams and individuals who will utilize the software daily. Understanding how many team members will work on the software can help to customize each feature and tool based on the unique requirements of each team.

For example, your marketing may need to prioritize quick and straightforward access to your library of digital assets, such as images and videos. They require a user-friendly and intelligent interface with instant search and retrieval capabilities to locate assets. 

On the other hand, your designers may look for features like version control, flexibility in collaboration, real-time annotation features, and integration with design software. This helps them track progress on each project, ensure the latest version of assets is available to everyone, and thereby maintain overall brand consistency. 

Sales teams may need to access the latest product images if you are a product company, while legal may require a higher level of advanced security, encryption, and controls to protect confidential information about your organization. 

Identifying the specific needs of every team in your organization can help you optimize your DAM software for driving efficiency and improving productivity. 

4. Determine if it's future-proof

Just like how setting your quarterly, monthly, and annual business goals is essential to the growth of your organization, choosing a digital asset management platform that is scalable is vital. 

Suppose you are a small business with plans to expand or a large-scale business with an expanding digital asset library. In that case, your digital asset management software must be able to adapt seamlessly. 

If you have a thousand assets in your library today and anticipate adding ten thousand more digital assets, your DAM system must handle this efficiently without a drop in performance. 

Ideally, you should look for a digital asset management tool that offers robust storage capabilities and data management without compromising speed or functionality.

By choosing a scalable DAM system, you future-proof your asset management, ensuring it can grow and adapt alongside your brand. 

Time to streamline chaos to creativity with a DAM tool

Finding the perfect digital asset management software involves careful planning and consideration. We have explored how a DAM tool can benefit your brand's growing needs. 

Remember that selecting DAM software isn't just about being present but securing a future-ready asset management strategy. While DAM software is a long-term investment, it is the tool for your team's productivity and the brand's long-term success. 

As you start your journey to weigh your options, explore how Artwork Flow's DAM can genuinely elevate the way you work. Book your demo, and see how Artwork Flow can help unlock your brand's potential. 

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