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Inside Artwork Flow
July 27, 2023
December 14, 2023

The Many Wonders of Intelligent Search in Digital Asset Management

Varun Baliga

The Many Wonders of Intelligent Search in Digital Asset Management

July 27, 2023
December 14, 2023
Varun Baliga


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Imagine a world where finding that one perfect image for your marketing campaign is as easy as snapping your fingers. No more endless hours wasted scrolling through folders or typing in vague keywords hoping for a miracle. With intelligent search on Artwork Flow, that world becomes a reality. 

Inefficient storage, organization, management, and retrieval of assets can have a significant impact on organizations and their bottom lines. According to a survey conducted by McKinsey, employees spend an average of 19% of their workweek searching for and gathering information. This translates to about one day per week wasted on searching for assets. Imagine the lost productivity and missed opportunities. 

Furthermore, a study by IDC found that knowledge workers spend 2.5 hours per day searching for information, resulting in a 30% loss of their work time. So, not only is your individual productivity affected but collaboration is hampered and project timelines are stretched thin over time. 

The consequences of ineffective asset retrieval 

When assets are not easily accessible or properly organized, it can lead to duplicated efforts and redundant creations. According to an international survey conducted by M-files, an established document management platform, 83% of marketers have recreated an asset that already existed simply because they were unable to find it. This not only wastes time and resources but also leads to inconsistent branding and messaging. 

The Artwork Flow solution 

Artwork Flow's intelligent search capabilities address these challenges with a comprehensive and intuitive solution for asset retrieval. With features like emotion-based search, object recognition, semantic search, and more, finding the right assets becomes a breeze. It's almost like having a personal assistant who can anticipate your needs and deliver results with lightning speed. 

Search with emotion 

With Artwork Flow's intelligent search, you can search for assets based on the emotions on display. Whether you're looking for images that evoke happiness, excitement, or even sadness, the smart search algorithm will analyze the emotions captured in the assets and show just the type of assets you're looking for. 

Smart tags for easy discovery 

Searching for assets has never been easier thanks to a library that goes through your assets with a fine-tooth comb. Our AI-powered digital asset management software automatically tags every asset in the library with relevant keywords and phrases, making it effortless to find what you're looking for. Whether you need to find assets related to a specific campaign, product, or theme, the smart tags will guide you to the right place with a single click. 

Colors that speak volumes 

Colors play a crucial role in branding and design, and Artwork Flow's intelligent search understands that. By extracting the dominant colors from each asset, our search algorithm allows you to look for assets that match your desired color palette. Whether you're looking for a vibrant red or a soothing blue, finding assets that align with your brand's color scheme has never been easier. 

Objects and descriptions at your fingertips 

Need to find assets that feature specific objects? Artwork Flow's intelligent search has got you covered. Whether it's a cup of coffee, a laptop, or a beach ball, simply type in the object you're looking for, and the search algorithm will retrieve all relevant assets. Additionally, you can search for assets based on semantic descriptions, allowing you to find images that align with specific concepts or themes. 

Customize search for your brand

Now intelligent search is not just about smart tags, colors, or objects. It's about ensuring a deeper personalization that addresses your brand's unique needs. By setting up custom metadata fields on Artwork Flow, you can add detailed information to every asset that is specific to your brand. This can be anything from the campaign name, the season, or even the designer's name.

Consider a large team with thousands of assets. With this feature, you can segregate and index all your digital media more efficiently. This means you can find that needle in the haystack (or that specific image in your massive library) in no time! 

But that's not all. This custom metadata also helps you maintain more comprehensive information about every image. So, apart from knowing who's in the picture or what objects it contains, you can also know when it was created, for which campaign, and by whom. It's like having a mini database for each asset!

How to search effectively on Artwork Flow's digital asset management system?

If you already have an Artwork Flow account, you can simply log in and visit the library to explore our intelligent search features. If you don't have an Artwork Flow account, you can sign up now for a free 7-day trial to get started. Once your library has more assets than you can sift through in seconds, you can use the search bar along with the filters on top to find what you're looking for.

The search bar can be used to enter emotions, objects, descriptions, and even the type of collateral or image you are looking for. The filters beside the search allow you to limit the search results to a specific file type or show only those assets associated with any particular color or smart tag. You can also use each metadata field you create as a filter when you need more specific results. All of this can be done in seconds, so you don't need to jump from folder to folder on a mazy quest during a busy day.

If you'd like a quick peek before you try our intelligent search for yourself, you can check out our interactive tour below which takes you through all of Artwork Flow's search capabilities in one place.

The intelligent search capabilities of Artwork Flow's digital asset management system are paving the way for a whole new level of efficiency in creative operations. With this intuitive tool, brands can now sift through their digital assets with ease, saving valuable time and resources. 

Indeed, in today's fast-paced digital landscape, adopting smart solutions like these can offer brands a significant competitive edge, ultimately driving improvement in returns on investment over time. So don't get left behind, step into the future of asset management with Artwork Flow and let the wonders of intelligent search transform your creative process.

Try Artwork Flow's intelligent search for your brand

Ready to experience the wonders of Artwork Flow's intelligent digital asset management system and make life easier for your team? Sign up for a free trial now or book a quick demo with our experts for a personalized walkthrough of the platform today!

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