Proofing your labels before they’re printed maintains your brand’s credibility and prevents you from facing recalls and fines due to misprints.
But many brands don’t know what to look for when proofing their labels, and it costs them heavily in terms of brand reputation.
That’s why we’ve created a guide that lists common proofing mistakes you should look out for in your product labels and how you can avoid them. Here’s what we’ve covered:
You'll need to do two types of proofreading before sending your labels to the printers.
A London-based agency surveyed more than 1000 consumers and found that 42.5% of consumers would be discouraged from purchasing if there were spelling mistakes on marketing materials.
So, catching spelling and grammatical errors is important as they create a negative brand perception and affect product sales. Here are a few ways you can check for spelling and grammatical errors in your artwork:
Product labels contain important information and convey your product’s value to consumers. So, you must avoid visual errors that’ll reduce brand visibility and make your labels unattractive.
Here are a few things you must check to ensure your labels don’t have any visual errors:
The FDA has strict requirements for the placement of information, font size, type, spacing, etc., to make sure consumers can see important information clearly.
If you don’t adhere to these requirements, you might have to face product recalls or end up with a “misbranded” label. So, here are a few things you should look out for to maintain compliance:
To avoid label compliance issues, here’s what you can do:
Creating label artworks with high PPIs (Pixels-Per-Inch) makes your labels crisp, adds depth, and improves the overall print quality. That’s why most printers request that your label artworks be at least 300 PPI.
However, this doesn’t mean that higher DPIs mean more lifelike images and more sales. This is because the human eye can’t tell the difference between images that are 300 DPI and 600 PPI even under magnification. Plus, images with higher PPI will cause your printer’s systems to crash and cause lags in the printing process.
In short, you must ensure that your artwork’s PPI doesn’t exceed 300, and here’s how you can do that on different mediums:
The colors you see on your computer screen aren’t identical to the printed label, as your screen uses light to make colors (RGB), and the colors on labels are made from ink (CMYK).
So, color proofing your labels is important to maintain color consistency and accuracy across all of them. Here are a few things you can do to check if the printed labels will match the colors on the screen.
While printing labels, you must set a bleed area to prevent unwanted white borders, potential smudging from paper movement and ensure that images don’t get cut off during the process.
Labels usually have a bleed area of about 0.125” (3mm) or 0.25” (6mm) on both sides, but if you’re not sure how much bleed to add, consult your printers.
Also, here are three things you must check to ensure the printed label doesn’t have uneven margins and slanted white spaces that ruin its appearance.
Proofing your labels is important as a label with missing information, inconsistent colors, and spelling mistakes causes a dip in brand credibility. This is because consumers mistake your products for counterfeit ones, and it also causes product recalls and fines from agencies like the FDA.
You can use Artwork Flow's proofing tool, font finder tool, color extractor tool, artwork compare tool, etc., to catch major errors like spelling, font size, placement, and image quality errors.
And if you want to optimize your workflow and ensure your quality checks at every stage with custom checklists, sign up for Artwork Flow’s 14-Day FREE trial.