How many ads do you see every day? Ten, hundred, or a thousand? Well, we can’t really count how many ads we see every day, but according to a recent study conducted by Forbes, an average person easily comes across 4,000-10,000 ads every single day. Now with that statistic in mind, you might ask us,
“How can my brand’s advertisement stand out in this crowd?”
“How can I make sure that my audience looks at my advertisement, takes action, and converts?”.
Read on to get all this and more answered.
In this dynamic marketing landscape, brands must succeed across the millions of performance indicators for marketers. But the significant parameter is your Return On Advertising Spend (ROAS). Advertising your brand and ensuring that you stand out from the crowd is really a tough job; it needs the right mix of innovation, creative strategy, and a good understanding of your competitors to stand out from the rest of them. The underlying goal really for every marketer out of every campaign is to drive revenue, and it is here where return on ad spend comes into play.
So how can your brand really think out of the box, generate ideas, check what your competitor is doing, and scale your campaign management process simultaneously? Yes, there is a solution to all of it! That’s what we call creative intelligence. This article will discuss creative intelligence and how you can improve your ROAS using creative intelligence. Let’s get started.
What is creative intelligence?
AI technologies are booming, and with their increasing application, the creative space is all set to change due to AI’s inherent capabilities. The fusion of creativity, technology, intelligence, discovery, and perception leads to the birth of new-age thinking - creative intelligence, unlike the psychological understanding of the term ‘creative intelligence,’ which deals with the abilities of humans to solve problems creatively. Taking the same foundational application, creative intelligence refers to the technology through which marketing, creative, and brand teams can make creatives that win your audience.
Creative intelligence is the marriage of creativity and AI. Especially for marketers, creative intelligence is a powerful tool as it provides them a platform to test, scan, manage, and run their ads while getting the highest ROAS on every campaign. Suppose you are looking for creative intelligence software that can help you track your asset usage, make data-driven decisions, understand your user behavior, get intelligence insights, and leave a lasting impression on your customer. In that case, Artwork Flow is your go-to solution. It’s time to make your winning creative today!
What does return on advertising spend (ROAS) mean?
Throughout the year, marketers launch several types of campaigns with diverse objectives; some can be for awareness, a few for lead generation, traffic, and so much more. The most important part of running a campaign is to check how effective your campaign is for the given duration.
Several parameters can be used to track the effectiveness of your campaign, some of which include click-through rate (CTR), cost per conversion rate (CPC), cost per click, and so much. While each of these metrics has its significance, it doesn’t give you the monetary success of your campaign. The only metric that can help you tally the monetary benefits of your campaign is the return on advertising spend (ROAS). It is a critical marketing metric that helps tally the overall revenue generated for every rupee spent on advertising campaigns.
What are the different ways to improve ROAS?
1. Data-driven audience segmentation
One of the key benefits of creative intelligence software is its ability to analyze vast amounts of data and provide actionable insights. By leveraging this software, marketers can gain a deeper understanding of their target audience, allowing them to create highly targeted and personalized advertising campaigns. These platforms use sophisticated AI and ML algorithms to segment audiences based on demographic, psychographic, and behavioral attributes. This segmentation enables marketers to tailor their messaging, visuals, and offers to specific customer segments, increasing the relevance and effectiveness of their campaigns.
Moreover, by analyzing historical data and user interactions, creative intelligence software can identify patterns and trends, helping marketers predict the preferences and behaviors of their target audience. This valuable information enables businesses to make data-driven decisions and optimize their campaigns for maximum ROAS.
2. Automated ad creation and testing
Another way creative intelligence software drives ROAS is by automating ad creation and testing. Traditionally, marketers have had to rely on manual labor to create, test, and optimize advertising creatives, and this process can be time-consuming, resource-intensive, and subject to human bias.
Creative intelligence software streamlines this process using AI algorithms to generate and optimize ad creatives. These algorithms analyze historical performance data, customer preferences, and industry benchmarks to generate compelling, high-performing ad designs. Additionally, it facilitates A/B testing by automatically creating multiple versions of ads and testing them across different segments. This automation lets marketers quickly identify the best-performing ads and make data-driven decisions to optimize their campaigns. By automating the ad creation and testing process, creative intelligence software helps businesses save time and resources while increasing the efficiency and effectiveness of their advertising campaigns. This ultimately leads to higher ROAS.
3. Real-time performance optimization
The third way creative intelligence software drives ROAS is through real-time performance optimization. Traditional advertising campaigns often rely on periodic manual analysis and adjustments, which can result in missed opportunities and wasted ad spending.
Creative intelligence software, on the other hand, continuously monitors the performance of advertising campaigns in real time. It analyzes click-through rates, conversion rates, and engagement metrics to identify underperforming elements and opportunities for improvement. Based on this analysis, the software automatically adjusts various campaign parameters, such as bid prices, ad placements, and targeting options, to optimize performance and maximize ROAS. These real-time optimizations ensure that advertising budgets are allocated efficiently and effectively, delivering the best possible results.
Creative intelligence software is the secret weapon that marketers need to boost their marketing efforts. It can help brands to level up their advertising game and make their ad campaigns super effective and efficient. As technology keeps improving, creative intelligence software will be a big deal in the future. If you want to stay ahead of the curve and jump on board with the innovative approach, check out Artwork Flow. Start your seven-day free trial today!