Supercharge your brand with our creative intelligence software
Use the power of AI and make creatives that drive revenue with Artwork Flow's creative intelligence software
- Quantify the impact of your creative decisions.
- Boost engagement with actionable insights.
- Improve revenue growth with every campaign.
Drive revenue with your creatives
Evaluate your ads with the power of AI and use data-backed insights to create the best visuals. Here’s a look at all the AI-driven insight you’ll get with Artwork Flow.
Manage your creative process
from start to finish
Use Artwork Flow to give your creative workflow a refresh. From collaboration to proofing, from project management to brand consistency, we’ve got you covered.
Brand asset management
Manage all things brands from a single spot. Store, find, and organize all campaign assets in a single platform so everyone’s on the same page, literally.
Catch common errors and avoid embarrassing typos with an entire suite of proofing tools that work their magic across 160+ file formats.
Build complex workflows at scale and manage any marketing or creative project end to end with intuitive workflow management.
"Thanks to Artwork Flow, collating comments on creatives and setting up workflows is seamless now. Also, what I really liked about the platform is the digital library, being able to have different versions of our creatives has been really good for our technical and food safety teams."
“Artwork Flow is a fantastic product with an amazing team behind it to support.”
“Before we started using this artwork approval software, it was far too easy for the details of our various projects to fall through the cracks in the back-and-forth of email. Now, everything is consolidated in one place.”
What is Creative Intelligence?
Creative Intelligence — also known as creative analytics — refers to the practice of using data analysis tools and techniques to gain insights and make informed decisions while developing creatives. It involves combining the analytical approach of data science with the imaginative thinking of creative design to uncover patterns, trends, and correlations in data that can inform and enhance design processes. With creative analytics, marketing and advertising teams can analyze ad creative performance and deliver accurate and actionable insights on each design.
Artwork Flow’s Creative Intelligence software enables marketing, advertising, design, and content development teams to leverage data-driven insights to optimize their messaging, improve audience engagement, and generate innovative ideas. Creative Intelligence also helps teams boost ad production with purposeful designs and drives ROAS with better engagement from every campaign.
Use advanced creative analytics to decode decision-making and develop truly impactful designs.
Analyze consumer preferences and modify your ad creatives to share the right message with your audience.
Innovate as you experiment
Eliminate guesswork with A/B tests and get more accurate insights into creative performance.
Frequently asked questions
Creative intelligence software or creative analytics software uses data analytics techniques to assess creatives and provide insights on their performance. It is used to measure the performance of creative content, such as advertisements, marketing campaigns, and other visual or written content.
Creative intelligence can be used for all types of content that are published on social media or ad platforms online. Artwork Flow’s Creative Intelligence will provide insights based on Meta’s ad manager, with more integrations coming up soon!
Here are a few things you could do to use creative analytics effectively:
Define clear objectives: Before using creative intelligence software, it is important to have a clear idea of what you want to achieve. Define your objectives, such as what kind of content you want to create, the purpose of the content, and the audience you want to target.
Choose the right software: There are many different creative intelligence software tools available, like Artwork Flow’s Creative Intelligence solution. Choose the one that is most suitable for your needs and objectives.
Monitor the results: Keep track of the output generated by the software and evaluate its effectiveness in achieving your objectives. If necessary, adjust the training data and parameters to improve the results.
Use human input: While AI creative analytics software can generate impressive output, it is not a replacement for human creativity and judgment. Use the output generated by the software as a starting point and apply your own inputs to refine and improve the content.
An AI creative insights platform can provide a wide range of insights into the effectiveness and impact of creative content. Here are some examples of the types of insights you'd get from a creative insights platform:
Audience engagement: An AI creative insights platform can analyze data on audience engagement, such as click-through rates, conversion rates, and social media shares. This can help identify which types of content are most effective in engaging your target audience.
Content performance: The platform can provide insights into the performance of specific content pieces, such as which ads are driving the most conversions or which blog posts are generating the most traffic.
Creative trends: By analyzing data across multiple content pieces, the platform can identify creative trends and patterns that are effective in engaging audiences. This can inform future content strategy and ideation.
Content optimization: The platform can provide suggestions for optimizing existing content to improve its effectiveness, such as changing headlines, adjusting imagery, or repositioning calls-to-action.
Audience insights: The platform can provide insights into the characteristics of your audience, such as demographics, interests, and behaviors. This can inform future content strategy and targeting.
Write to your customer success representative and they will guide you on the next steps.