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Generative AI is a powerful tool that can influence branding strategies in various ways. Learn how you can leverage it to turn your brand into the ‘it’ brand.
Figure out how to blend human and AI-generated ideas to crack worthy content.
From ideating to designing to optimizing your content, explore the wonders generative AI can do.
Unlock the top 5 generative AI tools that your team can work with to meet marketing deadlines.
Read this guide to:
The comprehensive guide is packed with insights, tips, and strategies for using generative AI to elevate your brand's visuals, copy, and user experiences.
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
We surveyed 100+ marketers and creative operations leaders across the globe to understand how AI will impact their daily work. Download this guide today to see which AI trends will see an uplift in 2024.
Want to save time spent on mundane
day-to-day tasks
Want to implement generative AI tools in 2024
Believe that their day-to-day tasks will become AI-enabled in 2024
AI is no longer restricted to science fiction and computer scientists. It has very much entered the day-to-day lexicon of creative operations teams, with some even already exploring paid AI tools.
Was the 2023 AI wave fleeting or will it continue well into 2024? It just might be the latter, with industry leaders leading the charge. Most have AI as a cornerstone of their 2024 strategies.
Breathe, we’re not going to be replaced by AI any time soon, at least according to 77.4% of our respondents. Some AI inhibitions do exist within certain industries, though.
For our respondents, the use of AI increative operations is for a myriad of reasons — save time, automate grunt work, increase revenue, and so much more.
AI is here to stay. However, a lot of people don’t understand how to pilot generative AI in creative operations.
We surveyed over 100 creative operations leaders and marketers across the globe on which AI trends are seeing an uplift as we approach 2024.
Building a product label is more than just a creative affair. While creating any label, your team must carefully assemble the complex set of blocks prescribed by your friendly neighborhood regulatory body.
Whether it’s the fan-favorite Food and Drug Administration (FDA) recommending essential disclaimers for food and drug safety or the Occupational Safety & Health Administration (OSHA) doing its best to ensure the safe use of potentially hazardous chemicals, every label is rightfully scanned with keen eyes before it gets the final go-ahead.
In this guide, we will take a closer look at how every industry ensures its labels comply with every norm and how smart technology can be the friendly partner you need to keep yourself ahead in the ever-shifting environment of regulatory affairs.
For companies operating within the food and beverage, pharmaceutical, and chemical industries, non-compliant labels could even put the lives of their consumers at immediate risk. When the stakes are this high, the right technology could play a significant role in mitigating the risks of pushing out non-compliant labels into a market with zero room for errors.
For a domain with such a low margin for error, regulatory affairs could benefit greatly from a little AI action meeting human effort.
This is where a solution like ComplyAI by Artwork Flow steps in to fill a glaring void. With a wide array of advanced rules to review creatives automatically, ComplyAI has been carefully designed to address the complexities involved in label proofing and compliance.
In simple terms, ComplyAI helps you set up your regulatory framework online and check every label against it using automated proofing. Here’s how it happens:
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And the best part: you can build conditional rules on language, images, and fonts so that rules are only applied under any specific instances that you define.
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Embracing innovation and technology to streamline compliance and workflows for faster time-to-market.
2024 is a year like no other.
Consumer demands for sustainability, transparency, and ecommerce compatibility have skyrocketed. Regulatory requirements, too, are more intricate than ever. Brands need to go beyond just visually appealing packaging and embody the values today’s customers prioritize to have a leg up over the competition.
The 2024 packaging landscape is fierce and competitive. It demands speed, accuracy, transparency, and strict adherence to regulations.
The cost of inefficiency, after all, is very high. A workflow mired with outdated processes and manual reviews can create delays in product launches, causing brands to lose out to competition.
Delayed GTM also has financial consequences. A small hold-up in the packaging workflow can lead to lost sales opportunities, wasted marketing spend, and potential storage costs. Inefficient workflows can also trigger labeling errors and recalls, further increasing the financial burden on brands through additional costs like product retrieval, disposal, re-labeling, potential fines, and reputational damage.
of the packaging professionals surveyed admit to having faced a recall in their careers.
This report attempts to understand the state of packaging reviews to see if brands around the world are rising to meet these challenges. We surveyed over one hundred NPD, packaging innovation, and regulatory professionals from top companies like Abbott, Unilever, Dr. Reddy’s Laboratories, and more. We then studied each of their answers to collate all our insights into the following key areas:
Stakeholders, reviews, and approvals
Our survey revealed that packaging is no one-team-job. It definitely takes a village.
A packaging design file involves several moving parts. Starting from the copy and design to ensuring the right ingredient information, branding, and regulatory information, several tiny things need to work together harmoniously to achieve a ready-for-market packaging design.
In this chapter, we will look at how our respondents approach their packaging review processes.
Packaging assets go through several hoops and hands before they evolve into their final form with shelf appeal. From procurement to purchasing, here are all the teams majorly involved in getting a product on the shelf.
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Beyond core teams like New Product Development, Quality Assurance, and Regulatory Affairs, the survey also revealed a broader spectrum of stakeholders involved in the packaging review process, depending on the company structure and product complexity. These additional teams may include operations, procurement, corporate branding, manufacturing, R&D, and purchasing.
This diversity highlights the lack of a one-size-fits-all approach to packaging reviews. The specific teams involved in each company’s packaging process likely depends on factors such as internal expertise, product category, and regulatory requirements.
We also surveyed these packaging professionals about their day-to-day workflows to clearly understand the structure, efficiency, and potential challenges involved in packaging reviews globally.
Considering the diverse list of packaging professionals we surveyed, the way they structure their workflows is just as varying.
Despite variations in workflow structures, the respondents were almost unanimous in their reliance on manual methods for reviewing packaging assets. A staggering majority (60.3%) still depends on shared documents and physical samples to review packaging assets. Nearly half of the respondents also prefer the back and forth of email to get an artwork reviewed and approved.
However, there is a glimmer of hope. 43% of these packaging professionals also use online review platforms to collaborate on artwork. This adoption, although not yet a majority, suggests a growing openness to digital solutions.
Manual methods have the most takers, even if a significant percentage of respondents use online review platforms
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“Food & Beverage packaging touches a lot of hands in an organization and is a huge interdepartmental effort. Brand, marketing, regulatory, product and operations, to name a few, optimize packaging against various rubrics and when communication isn't clear and linear, especially in a time crunch, changes can occur that jeopardize the integrity of the package. It's incredibly important to have a structured and visible review process to get the best packaging in a timely manner and avoid finished product surprises!”
Download the report to unlock the remaining chapters on:
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Bringing a food product or dietary supplement to market can be a tedious journey. Why? Keeping up with all the packaging and label regulations is no easy task. Every country has its own rules, with agencies like the FDA in the US, BPOM in Indonesia, and SFDA in Saudi Arabia calling the shots. In India, it’s the FSSAI (Food Safety and Standards Authority of India) that sets the standards.
Simple, it’s all about keeping labels clear and consumers safe. This ensures customers get the right information they need to make informed choices.
The FSSAI could impose hefty penalties or even recall your product from the market. This could drain your money further with repackaging costs, cause you to lose precious time, and miss out on market opportunities. Meanwhile, customers can lose trust in your brand and product, tarnishing your brand image and impacting sales.
But keeping track of all these regulations can be overwhelming, significantly increasing the risk of non-compliance for brands. As someone wise once said, “The cost of compliance is far less than the cost of non-compliance.”
In 2024, Artwork Flow surveyed over one hundred NPD, packaging innovation, and regulatory professionals from top companies like Abbott, Unilever, Dr. Reddy’s Laboratories, and more to better understand the state of packaging reviews.
of the packaging professionals surveyed admitted to having faced a recall in their careers.
Packaging is a collaborative effort that involves multiple teams. Packaging assets pass through various stages and hands before transforming into their final, shelf-ready form. With teams ranging from procurement to purchasing, the process can become complex, increasing the likelihood of errors. This makes automating label compliance with AI-driven checks essential to streamline workflows and ensure accuracy.
So how can you make sure that you never run the risk of label non-compliance ever? The simplest and the most efficient way is to automate the entire label compliance process A to Z. By automating label checks, you could ensure that you meet the compliance standards set by the Food Safety and Standards Authority of India (FSSAI) for all your food labels.
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You set up a ruleset with all the rules you need. These rules can be divided into 3 types:
All you need to do is select the rules you need for your label check and input your data
Next, upload the label for review and select your ruleset. Our AI-engine will run the checks in the background.
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You set up a ruleset with all the rules you need. These rules can be divided into 3. .types:
All you need to do is select the rules you need for your label check and input your data
Next, upload the label for review and select your ruleset. Our AI-engine will run the checks in the background.
Imagine you’re a baked goods brand about to launch your new whole wheat bread. But before it hit the shelves, you’ve got to make sure your packaging label checks all the boxes for FSSAI compliance. Here’s a quick rundown of the key regulations and how our AI-led compliance module can make it super easy for you to stay compliant.
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Labels must accurately reflect the nature of the product.
Here are the key guidelines:
Always comply with the Food Safety and Standards (Advertising and Claims) Regulation 2018.
Add a text rule to specify the name of the food, including specific and common names, and any other information that relates to the product type.
Packaging labels must display the exact weight or volume (e.g., 500g, 1L).
Select the rule for net quantity and specify the net contents as per FSSAI regulations.
To ensure transparency and consumer safety, FSSAI has mandated specific symbols for
vegetarian and non-vegetarian food products.
Vegetarian: A green circle inside a green square.
Non-Vegetarian: A brown triangle inside a brown square.
The size of the symbol depends on the size of the product packaging. FSSAI has specific guidelines for different package sizes.
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Where should the symbols be displayed?
Exemptions: Certain products, like mineral water, packaged drinking water, carbonated water, alcoholic beverages, liquid milk, milk powders, and honey, are exempt from these labeling requirements
Create a logo rule to check for different logos. These could include veg or non-veg logo, brand logo, recycling symbols, etc.
Users can also set specific dimensions for the logo and image margins to comply with FSSAI regulations.
To ensure transparency and compliance with FSSAI regulations, ingredients must be listed in descending order of weight or volume under the title Ingredients or List of Ingredients, from primary ingredients to additives.
Food additives should be declared by their specific name or INS number, along with their functional class (like antioxidant, preservative, etc.).
If a food product contains flavoring agents, they must also be declared on the label in the list of ingredients.
Add an ingredients rule specifying all the ingredients in the correct format as per FSSAI regulations.
Nutrition information panel shall include the amount of food in gram (g) or milliliter (ml) for reference beside the serving measure and the number of servings in the package.
Here's a quick list to see if yours might be exempt:
Note: This is a simplified list. Always check the FSSAI website for specific informatio
Select the custom table option to add all the values for the nutritional table included in the packaging label. Users can customize the rows and columns to structure the table according to FSSAI regulations.
The name and complete address of the responsible party must be clearly displayed. Use appropriate terms like "Manufactured By," "Marketed By," "Packed & Marketed By," etc.
For alcoholic beverages, terms like "Bottled By," "Blended and Bottled By," "Imported and Bottled By," or "Distilled and Bottled By" can be used.
For imported food products, the name and complete address of the Indian importer must be mentioned.
If a foreign-made product is packaged or bottled in India, the country of origin must be declared on the label, along with the importer's and packer's details.
Create an address rule using the appropriate terms as per FSSAI regulations.
The FSSAI logo and license number must be displayed on the label of all food packages. The brand owner is responsible for displaying their FSSAI logo and license number. If different from the brand owner, the license number of the manufacturer or marketer or packer or bottler must also be displayed
Importers must display their FSSAI logo and license number, along with their name and address. Fortified food and organic food must display specific logos as per FSSAI regulations.
You can set up a logo and text rule to validate FSSAI logo and license number respectively.
Retail sale price and consumer care details must be clearly stated on the packaging label as per the Legal Metrology Act, 2009 and its rules.
A batch number or code number or lot number must be clearly declared on the packaging label.
All food products need to show either an "Expiry Date" or a "Use By" date. This tells consumers when the product is no longer safe to eat. Optionally, you can also include a "Best Before" date. This indicates when the product might lose its quality, but it's still safe to consume.
Exemptions: Some products, like fresh fruits and vegetables, wine, vinegar, chewing gum, solid sugar, alcoholic beverages containing 10% or more by volume of alcohol, etc. don't require an expiry date.
Important Note:
The country where the food originated must be clearly stated on the product label. If a food product undergoes significant processing in a second country that alters its nature (resulting in a change in the 6-digit HS code), the country of processing becomes the country of origin for labeling purposes.
To ensure consumer safety and product efficacy, food manufacturers and brands are required to include clear and concise instructions for use on their product labels. This includes:
Any of the following ingredients that can cause allergies need to be declared on the label:
If your food product contains any allergens such as gluten, add an allergens declaration in your label by setting up a rule for allergens.
To ensure compliance with FSSAI regulations and safeguard consumer health, understanding the specific labeling requirements for nutraceuticals and dietary supplements is crucial. While many general labeling requirements for food products also apply to nutraceuticals and dietary supplements, there are specific regulations that need to be adhered to.
The Principal Display Panel (PDP) is the part of the packaging most likely to be seen by the consumer at first glance. FSSAI regulations require the following information to be showed on the PDP of a packaging:
Clearly label the product as either a "Health Supplement" or "Nutraceutical." Describe the product accurately, including the types of nutrients or substances it contains (e.g., Health Supplements with vitamins, minerals, and amino acids). The brand name of the product must also be declared.
The exact quantity of the product (weight, volume, or number of units) must be clearly stated on the label. Use metric units (grams, milliliters, etc.) for weight and volume measurements. If selling by number (e.g., capsules), indicate the quantity with "N" or "U" (e.g., 60N or 60U3).
The font or the numeral size displayed on the PDP should be as follows:
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Similar to food products, the veg/non veg logo should also be displayed on the Principal Display Panel of nutraceuticals and dietary supplements. The logo should be declared closer to the brand name or product name in the packaging label.
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This information should be clear and consistent with the recommended daily dosage provided by the manufacturer.
The nutrition information is typically provided on a per-serving basis, not per 100g or 100ml. This is because these products are often consumed in specific dosages, like one capsule or one tablet per day.
The label will list the amount of each nutrient or substance present in the product, such as vitamins, minerals, and specific compounds. For certain nutrients, the label might indicate the percentage of the Recommended Daily Allowance (RDA) provided by each serving.
If a health claim is made about a specific nutrient, the amount of that nutrient must be clearly stated on the label. For example, if a product claims to support heart health, it might list the amount of omega-3 fatty acids present.
The name and address of the manufacturer should be clearly displayed. If the manufacturer is different from the packer or bottler, their details should also be included. For imported products, the name and address of the Indian importer must be mentioned. The country where the product was manufactured should be stated.
The FSSAI logo and license number should be prominently displayed on the label.
This information helps consumers identify the source of the product and ensures accountability.
The label should have a unique code or number that can be used to trace the product's history from manufacturing to distribution. This helps in case of any issues or recalls.
The FSSAI logo and license number should be prominently displayed on the label.
This information helps consumers identify the source of the product and ensures accountability.
If your product needs to be prepared or used in a specific way, clear instructions should be provided on the label. For example, if it's a powdered drink mix, you might include instructions like "Mix one scoop with 200ml of water.
The label should show the date when the product was made or packaged. If the product can last more than 3 months, you only need to show the month and year. For products that expire in less than 3 months, you must show the exact date (day, month, and year).
The text on the label should be clear and easy to read. The letters and numbers should be at least 1 mm high. If the text is embossed or raised, it should be at least 2 mm high. The width of the letters and numbers should be at least one-third of their height.
The size of the numbers for the net quantity (weight, volume, or number of units) should follow the specific guidelines provided in the FSSAI regulations.
To ensure product quality, you must indicate the product's shelf life on the label. This can be shown as a "Best Before" date or an "Expiry/Last Consumption/Use By" date. If the product is good for more than 3 months, you only need to mention the month and year. For products with a shorter shelf life, the day, month, and year should be specified.
If your product is imported, you must clearly state the country where it was made on the label. If the product is processed in a different country, the country of processing should be mentioned as the country of origin.
Any health claims must be backed by scientific evidence and approved by FSSAI. Avoid claims that suggest the product can cure or treat diseases.
If applicable, include the following warnings prominently:
Additional information
Artwork Flow helps teams set up automated review workflows, manage files through a single location, proof any packaging design with online proofing tools, and finally, run AI-led regulatory checks to stay 100% compliant.
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