As a cosmetics brand, it is essential to have an efficient system to manage all your brand assets. In this blog post, we will discuss the top brand asset management tools that will help you organize and manage all the assets you need to build and promote your cosmetics brand. We will discuss their features, applications, and costs to help you decide which one is best for your needs. 

Why is a brand asset management tool needed for cosmetics companies?

A brand asset management tool is needed for cosmetics companies to ensure a consistent and accurate representation of their brand across multiple channels. This includes managing digital assets such as logos, images, videos, and other content, as well as creating and managing campaigns and promotions. This helps to protect their brand and create a unified customer experience. Additionally, a brand asset management tool can help cosmetics companies stay organized and make sure that their marketing efforts are as effective as possible.

1. Artwork Flow

Artwork Flow is a digital asset management and creative collaboration tool that helps your team to collaborate with external agencies, get feedback and proofing done on time, and help you maintain brand consistency. 

Features

• Centralized data storage with an intuitive DAM.
• AI proofing tools for label compliance and error-free assets.
• Smart tagging and filters.
• Annotations and checklists to streamline the approval process.
• Version management

Pricing

Artwork Flow has pricing plans that cater to both SMBs and enterprises.

• The Pro plan is for small and mid-sized businesses and is priced at $55 per user per month when billed monthly (and $49 when billed annually).
• The Enterprise plan comes with custom quotes offered by the team.

Customer reviews

Artwork Flow is rated at 4.5 stars out of 5.

How the tool benefits your cosmetics company

You can use Artwork Flow to store, find, and organize cosmetics brand assets from a centralized DAM for your cosmetics and beauty brands. It is also the best way to share files of any size with both your team and external vendors effortlessly.

2. Brandfolder

Brandfolder is a digital asset management platform that helps you store and distribute assets securely, and track their performance. 

Features

• Offers advanced filters and asset tagging capabilities. 
• Asset categorization based on various criteria.
• Creative workflow management.
• You can download converted versions of your assets.
• Pre-built integrations and a developer-friendly API.

Pricing

Brandfolder provides custom quotes upon request.

Customer reviews

This tool also has an average rating of 4.5 on 5. 

How the tool benefits your cosmetics company

Brandfolder is a good choice for your cosmetics line when you switch from emails and Slacks to collaborate on your brand assets. Your assets can be easily shared through a link that help retailers showcase the cosmetic product while remaining on-brand.

3. Bynder

Bynder is a digital asset management and creative collaboration platform designed to help brands organize and manage all of their digital assets.

Features

• Intuitive filter structure helps to organize and find assets instantly.
• Robust metadata records.
• Automatic version creation. 
• Automatic tagging.
• API access for third-party apps. 

Pricing

Bynder offers custom quotes upon request.

Customer reviews

Bynder is rated 4.5 out of 5 on average.

How the tool benefits your cosmetics company

Bynder’s digital asset management solution centralizes and organizes all brand, product and campaign assets in your company portal. Its additional features like creative workflow, brand templates, and brand guidelines promote smoother collaboration and brand consistency to your cosmetics line.

4. Frontify

Frontify is a Digital Asset Management and creative collaboration tool that helps organizations centralize the brand assets, communicate the brand guidelines effectively and maintain brand consistency internally and externally. 

Features

• Intuitive and user-friendly interface.
• Ensure brand consistency with templates and image libraries.
• Asset Rights Management. 
• Content personalization. 
• Multi-channel publishing 

Pricing

Frontify only offers customized pricing to users based on their requirements. 

Customer reviews

Frontify has an average rating of 4.6 out of 5.

How the tool benefits your cosmetics company

Frontify is a good option if you want a proper framework and support based on marketing practices of your cosmetic brand. It easily integrates with third-party tools, making the design and collaboration easier.

5. Air Inc. 

Air Inc. is a digital asset management and creative collaboration tool that helps in increasing team productivity by streamlining the workflow. 

Features

• Auto-tags your content
• Timestamp and point-based comments.
• Kanban board to track and manage tasks.
• Version control 
• Seamless integration with other tools

Pricing

Pricing plans of Air Inc. are as follows: 

• Free: No CC required. For individual users.
• Plus: $10/month. For small teams and freelance projects.
• Pro: $25/user/month. For growing teams.
• Enterprise: Custom plans for very large organizations.

Customer reviews

The platform has an average rating of 4.5 out of 5 stars.

How the tool benefits your cosmetics company

Air Inc. is another fine choice for your cosmetics company as it compiles all your assets in one place, double creative output rate, and cut down the feedback time.

Final thoughts

There are several brand asset management platforms you can consider for your cosmetics company. To choose the suitable one, you have to see if it aligns with your team requirements. If your business wants to maintain brand guidelines or expand its digital footprint rapidly, clarifying your requirements will help you choose the right brand asset management solution.

If you want your cosmetics brand to achieve the goals on time, you need your team operations to be smooth. Artwork Flow is an all-in-one platform that will cater to your team specifications. To know more, you can sign up for our 7-day free trial.